...SWOT Analysis Taylor Freeling Bus/211 1-25-16 SWOT Analysis Amazon.com is a world wide online retailing company that is the largest in the U.S. Amazon started out as an online bookstore that later started selling movies, music, audio books, electronics, apparel, furniture, food, and now has its own line of consumer electronics. It is a company that has rapidly grown and will steadily grow each year. A companies SWOT analysis is a tool that defines the companiess strengths, weaknesses, opportunities, and threats. SWOT helps a company asses what the organization can and can not do as well as potential opportunities and threats. A SWOT analysis determines what will help a company accomplish its objectives and what obstacles the company needs to overcome to reach the desired results. Amazon has many strengths such as cost leadership strategy, quality products and services, strategic acquisitions, and efficient distribution. These strengths are what help the company keep returning customers as well as creating new ones. Amazons cost leadership strategy is a strength because this means that Amazon produces their products and services at a lower cost than its competitors. Amazon is a reliable, convenient, and know for its low prices and fastest shipping as well the great reputation for customer service. This is why quality products and services are among the companies strengths. Another strength Amazon has is the companies strategic acquisitions. This means whatever the...
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...Amazons Business Strategy Christopher Horton INF220: IS Principles Instructor: Jelena Vucetic June 10, 2013 The business or company that I choose to right about is a company that I know very well this is Amazon. I have been shopping with Amazon for the past couple of years now because I find most of their prices best around when it comes to online shopping so this paper will discuss their business strategies and what makes them the top source for online purchases. First off Amazon was first created in 1994 in Seattle, Washington as the worlds biggest bookstore by its founder Jeff Bezos but soon alter this Amazon expanded the products from books to media, toys, electronics, furniture and apparel and today Amazon is Fortune 100 company. Amazon has used the world wide web to its advantage by spending millions dollars and a lot of man hours to find problems, and develop solutions, to enhance the customer’s online experience. By fixing some of these problems the site is easier to navigate through.( Marketing Strategies of Amazon.com.) Amazon has also collaborated with many other partners like Target, Sears Canada, and Timex to name a few. This collaboration with these partners allows Amazon and their partners to expand their sales and business. Amazon host web services that include ecommerce, database, payment and billing, web traffic, and computing, these services allows merchants to sell their products to Amazon’s...
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...To:Dr Raju From:Sharifa Al'Busaidi Subject: SOWT Analysis of Wish You Wood Toy Store Date:10/11/2015 Introduction Wish you Toy store is a store that sells hand-crafted kids toys. It is located is a special location, yet has limited customers. To enhance potential growth, it launched an online store with a partnership with Amazon.com.At the beginning, the purchase rate was high. However, it started going down because of the competitive prices of Amazon itself. This business brief discusses toys store in terms of d strengths, weaknesses, opportunities and threats. It also discusses possible strategies to overcome weaknesses and threats and enhances strengths and opportunities. Strengths The key strength is the special location in the main shopping strip. The location brought loyal and regular customers. It also sells original and unique toys which are rare these days. It also offers entertainment and fun for families and people who pass by the shop. In addition, having a particular web site has helped the shop to obtain more customers and keep regular ones updated about the new items. Weaknesses One of the store major weaknesses is the limitation of customers. Many customers' purchases are seasonal. Mostly they buy during occasions like Christmas and Birthdays. Others come to enjoy browsing the items but not purchasing them. Although the store has its own website, it remained on dealing and communication with the same in store customers. Opportunities Targeting...
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... Academic Year: 2013/14 Semester: 01 London School Of Marketing Marketing Consultancy Report On ‘eBay Inc.’ Reported By: Mohammad Russel Report Date: 14/11/2013 Content Introduction 1. A brief history of eBay Inc. …………………………………… 03 2. Market position of eBay Inc. …………………………………… 03 3. Client Issues …………………………………… 05 4. Implications, if client problem is not treated …………………………………… 06 Situation Analysis of Market Market situation comparison .……………………………….….. 06 Situation Analysis Models ……………...……………………. 07 Internal Analysis: SWOT Analysis …..……………………………...... 07 External Analysis: PEST Analysis ........................................................ 08 Porters Five Force Analysis ........................................................ 08 Recommendations .….………………………………. 08 Appendix …………………………………… 09 References …………………………………… 12 Introduction A brief history of eBay Inc. eBay Inc. is an multi-billion American multinational company founded in 3 September 1995, by computer programmer Pierre Omidyar, headquartered in San Jose, California. It is an Internet consumer-to-consumer corporation...
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...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
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...A Financial Ratio Quarterly Trend Analysis of AMAZON, Inc. Stock symbol: AMZN Listed on the New York Stock Exchange 1.0 Introduction 2.0 Financial Ratio Calculation and Analysis 2.1 Methodology Our team obtained income statements, balance sheets, cash flow statements and trading information for AMZN for the four most recent quarters (XXX>>>>>) 2.2 Ratio Computations The following table summarizes the results of the ratio computations for AMZ: KEY FINANCIAL RATIOS Amazon Liquidity Ratios | Q1 | Q2 | Q3 | Q4 | ANNUAL | Current Ratio | 1.32 | 1.40 | 1.46 | 1.32 | 1.32 | Quick Ratio | 1.02 | 1.09 | 1.00 | 0.91 | 0.64 | Net Working Capital Ratio | 2.56 | 1.76 | 1.49 | 1.52 | 1.52 | Current Liabilities to Inventory Ratio | 3.24 | 2.68 | 2.49 | 2.38 | 2.38 | Cash Ratio | 0.36 | 0.34 | 0.25 | 0.31 | 0.31 | Asset Ratios | Q1 | Q2 | Q3 | Q4 | ANNUAL | Inventory Turnover Ratio | 3.17 | 2.56 | 2.25 | 2.13 | 2.13 | Fixed Assets Turnover Ratio | 3.98 | 3.40 | 2.86 | 2.72 | 2.72 | Total Assets Ratio | 0.69 | 0.58 | 0.55 | 0.57 | 0.57 | Asset to Equity Ratio | 2.00 | 1.54 | 1.45 | 1.53 | 1.53 | Profitability Ratios | Q1 | Q2 | Q3 | Q4 | ANNUAL | Return on Assets Ratio | 22.13 | 11.91 | 10.65 | 3.31 | 6.12 | Return on Equity Ratio | 60.64 | 27.35 | 24.6 | 8.11 | 16.76 | Profit Margin Ratio | 3.21 | 2.04 | 1.9 | 5.7 | 3.36 | Basic Earnings Power Ratio | 2.72 | 1.79 | 1.42 | 0.77...
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...SWOT Analysis Amazon Strengths * Customer Relationship Management (CRM) and Information Technology (IT) support Amazon’s business strategy. The company carefully records data on customer buyer behavior. This enables them to offer to individual specific items, or bundles of items, based upon preferences demonstrated through purchases or items visited. * Amazon is a huge global brand. It is recognizable for two main reasons. It was one of the original dotcoms, and over the last decade it has developed a customer base of around 30 million people. It was an early exploiter of online technologies for e-commerce, which made it one of the first online retailers. It has built on nits early successes with books, and now has product categories that include electronics, toys and games, DIY and more. Weaknesses * As Amazon adds new categories to its business, it risks damaging its brand. Amazon is the number one retailer for books. Toy-R-Us is the number one retailers for toys and games. Imagine if Toys-R-Us began to sell books. This would confuse its consumers and endanger its brands. In the same way, many of the new categories, for example automotive, may prove to be too confusing for customers. * The company may at some point need to reconsider its strategy of offering free shipping to customers. It is a fair strategy since one could visit a more local retailer, and pay no costs. However, it is rumored that shipping costs could be up to $500m, and such a high figure would...
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...Financial Analysis Project Throughout the last decade, Amazon has become one of the most sustainable companies within its industry. One of the major reasons that Amazon has been able to achieve a long term competitive advantage is by offering superior pricing power, capitalizing on a large market share and creating a well-known brand name. Through these achievements Amazon has been able to produce long term advantages that have made it difficult for other companies to duplicate. Amazon has an elite status within itself, throughout out the past decade it has both surpassed bench marks and created new ones. Amazon has set the bar so high that it would be extremely difficult for a company to reproduce their success. Amazon was first developed when e-commerce was in an infancy stage. This gave Amazon the opportunity to create and expand on the platform that we know today. It would prove to be very difficult if a similar firm were to try and duplicate the same success as Amazon. A similar firm would need to develop the credibility and reputation that Amazon has taken years to develop. Then it would need to establish a large client base that can bring together both buyers and sellers. One of the second major tools that a new firm would need to be competitive with Amazon is large amounts of capital. If a firm was to borrow capital the result would cause the company to become highly leveraged, which would mean that the margin of error would...
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...] Word Count [ ] Table of Contents 1. Executive Summary 4 2. Introduction 5 3. Industry Analysis 6 3.1 Market Value 6 3.2 SWOT Analysis for the Technology Sector 7 4. Non-Financial Analysis 8 4.1 Google Inc. 8 4.1.1 Company Profile 8 4.1.2 Strategic Target 8 4.1.3 SWOT Analysis 9 4.1.4 Others 10 4.2 Microsoft Corp. 11 4.2.1 Company Profile 11 4.2.2 Strategic Target 12 4.2.3 SWOT Analysis 13 4.2.4 Others 13 4.3 Amazon.com 14 4.3.1 Company Profile 14 4.3.2 Strategic Target 14 4.3.3 SWOT Analysis 15 4.3.4 Others 15 5. Financial Analysis 16 5.1 Profitability 16 5.1.1 Year-on-Year (YoY) Revenue Distribution 16 5.1.2 Net Income 19 5.1.3 Return on Total Asset (ROTA) 20 5.1.4 Return on Equity (ROE) 21 5.2 Liquidity and Financing 22 5.2.1 Short-Term: Current Ratio 22 5.2.2 Long-Term: Gearing 23 5.3 Shareholder Value 24 5.3.1 Earning Per Share (EPS) 24 5.3.2 Price Earning Ratio (PE Ratio) 25 5.3.3 Dividend Per Share 26 5.4 Risk and Discounting 26 5.4.1 CAPM and NPV on Google Inc. 27 5.4.2 CAPM and NPV on Amazon.com 29 5.4.3 CAPM and NPV on Microsoft Corp. 31 6. Investment Decision and Conclusion 34 6.1 Investment Evaluation’s Matrix 34 6.2 Investment Decision and Conclusion 38 7. References 39 8. Appendix 40 Figures and Tables Figure 51: Amazon YOY Revenue, Cost, and Operating Income 16 Figure 52: Microsoft YOY Revenue, Cost, and Operating Income...
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...MKT100 Principles of Marketing 10/27/2015 Situational Analysis Report for Amazon Drive-Thru Grocery Ryerson University Situational Analysis Strengths Amazon has been in business for over 20 years and is known for its wide distribution network and low prices.Amazon Fresh builds on this network distribution centers. Amazon’s management team is led by “clear thinking and a cohesive vision, even if it takes a while for rivals to figure out Amazon’s motives.”Amazon Fresh’s most marketable feature that will resonate with customers the most is that it offers local products. Amazon Fresh works with small business, which gives customers“more of a local flavor than places like Wal-Mart.”Thanks to Amazon’s close relationship with its suppliers allows it to offer the lowest overall prices for household items. Weaknesses Amazon Fresh is currently in a few cities. Amazon Fresh will need a lot of time to expand. Think about how long it took Wal-Mart to expand. Amazon Fresh must also built dedicated refrigerated warehouses to be able to handle fresh fruit and frozen items.With properties over valued in Canada it will limit Amazon’s ability to expand. Amazon Fresh may have trouble hiring people because workers have told Business Insider that it’s a “bruising workplace where employees are asked to harshly critique their peers, and those suffering personal crises are often pushed out of their positions.” Another weakness lies in Amazon Fresh’s search feature. Many users reported that they...
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...In The News - Amazon Signs $600M Cloud Infrastructure Deal With CIA At first glance, when I saw this article, I was more curious than anything, and had no thought of how this piece of news could be blended into the BUSN-412 discussion thread. However, after reading through the article, it became apparent to me that Amazon’s deal with the CIA was still a business transaction, albeit with the Federal Government. My thoughts began to race as I pondered how this would be different from any other business decision reached by such an enormous company like Amazon. After all, they are a multi-billion-dollar company, who are in business to make money. In an article published by CRN, a very reliable technology news organization, unconfirmed reports state that Amazon has reached a 10-year, $600 million cloud computing deal with Amazon. Amazon, if confirmed, and already a major player in the building of Cloud Infrastructure, will have scored a very large victory in the tech world. With such a sizeable deal in the works, one could speculate about some of what went on behind closed doors. As it may relate to our week two discussion thread on SWOT, I would speculate that the CIA did its own SWOT analysis of Amazon. I am sure that the CIA would not have even considered Amazon for this venture, before scrutinizing Amazon from top to bottom. For the business managers that were involved in this process, it should have been the standard way to conduct business, save for the fact it was dealing...
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...Best Buy SWOT Analysis The following SWOT analysis is for Best Buy. Best Buy is an electronics and appliance retailing company that specializes in consumer electronics, home-office products, entertainment software, and household appliances. It is one of the largest specialty retailers in the United States, serving a diverse customer base. Best Buy’s current competitors include specialty home-office retailers (Staples, Office Depot); retail discounters (Wal-Mart); wholesale clubs (Costco, Sam’s Club); and online competitors (Amazon, Circuit City). Strengths * Revenue of $16.26 Billion and profit of $651 million in 2011 * Operate more than 1,150 stores in the U.S. and abroad * Retail class leader based on customer satisfaction surveys * Leading U.S. retailer in computers, televisions, tablets, and cameras * Implementation of green initiatives to reduce electronic waste Weaknesses * Initially established image as a lower quality retailer * Impact of class action lawsuit settlement in 2011 * Previously neglected niche market for higher end products Opportunities * Purchase of Carphone Warehouse Group interest (U.S. / Canada) * Growth in sales of mobile phones and tablets * Improving inventory management through long-term relationship with suppliers * Further expansion of chain by opening “mobile” stores * Increasing availability of higher end merchandise Threats * Online competitors * Pressure from competitors to reduce prices * Rising labor wages * Current economic...
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...Week 1 Assignment Discussion Questions RQ1. Describe three factors that would cause a company to continue doing business in traditional way s and avoid electronic commerce. This answer can be found on pages 15 and 16 and Table 1.5. If we start with the first reason, traditional commerce is well suited for the sales of impulse items that are for immediate use. For instance, I’ve been taking my son to his baseball games for the past few years and every time we have to stop for sunflower seeds. Not only are they an impulse purchase, but they are inexpensive and a “low value. This is reason number two. Items that are low-value transactions, under $10.00 are well suited for traditional commerce. The final reason is for the sales of unbranded goods. Now that makes sense because when you engaged in e-commerce, you can’t physically touch and feel the product, so your instincts will lead you to the brand you recognize. RQ2. Figure 1 -5 lists roommate-matching service as a type of business that is well-suited to a combination of electronic and traditional commerce. In one paragraph, describe the elements of this service that would be best handled using traditional commerce and explain why. I haven’t had a roommate for years, but for a matching service, it would be prudent to meet the person in real life. Profiles for any one online are traditionally self inflated and based on the subjectivity of the writer. But actually meeting the person in person, one can get a better feeling...
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...Introduction This report conducts External Analysis for Amazon, which includes macro and micro factors, Strategic Analysis, consisting of Porter's 5-force model, SWOT analysis and Marketing Mix, which conclude 7Ps, in order to assist Amazon in extending into a new online service, a social platform named `Amazon Book Club`. Part A: External Analysis 1. The Macro environment 1.1 Economic In recent years after economics crisis, global economy has been gradually improved. GDP, as a measure of a countries’ economy, has been increased in a stable pace in America [1]. At the same time, according to the data from People’s Daily Online, China’s household disposable income reached 20167 yuan in 2014, 8.0 percent increase compared with 2013 [2]. Take China as an example, ‘shopping online’ becomes the hot words in recent years. As it indicates in the chart [3], the scale of the E-commerce market extends gradually. All these figures indicate that people are more capable to purchase and attach more importance to the quality of life. Amazon, in the last 18 months, undoubtedly benefited from this tendency. For example, in the first Chinese ‘shopping overseas festival’ beginning on 28th, November in 2014, the sale increased by 24 times compared with the week before it [4]. 1.2 Political a. Governments’ policies will influence market structure and behavior. For example...
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...Before performing a specific SWOT analysis it is often useful to perform a SCAN (strategic creative analysis), or similar objective setting analysis. Objectives vary between companies. For instance, many companies would want to increase market share. But Tesco is under investigation by the monopolies commission, therefore they might be better concentrating on objectives like "increase sales revenue". The following discussion provides a general overview of the strengths, weaknesses, opportunities and threats surrounding Tesco. Use it as a basis for conducting your own, specific, SWOT analysis of Tesco (or similar companies.) It is a teaching resource for students or managers that can be used to provide inspiration for any specific SWOT analysis. Threats to Tesco First, let's take the T in SWOT and look at possible threats to Tesco. Examples of possible financial threats are fluctuations in the stock market and tax increases. Remember, if the objectives of Tesco are not threatened by these factors then they are not threats. But, as most companies would be worried about a tax increase, a general, continuing objective might be to decrease the tax burden. Other objectives may take precedence, and make the tax threat insignificant (for a period). The biggest, most obvious, threat is: * Online and offline innovation by other supermarkets aimed directly at taking customers from Tesco. Examples of specific threats that might affect Tesco in the future, are shown in...
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