...Marketing Plan Phase I This paper will discuss the organization of Nike and will give a brief description of the new product that is being offered. The paper will also offer an explanation of the importance of marketing to our selected organizations success. Team C will also give a breakdown of the SWOTT analysis on our new product and provide the marketing approach we will use to help develop and nurture our new product. Nike Overview Nike is a well-known sports retailer that develops as well as designs sports apparel such as athletic shoes, clothing apparel, sporting equipment even athletic jewelry. Nike is the largest retailer of sports apparel across the globe. Nike is known as one of the gurus of marketing; Nike markets its products through commercials, magazines, billboards, and stores, even the Internet. Nike has a strategy for success which is to achieve long term success and to sustain continuous revenue, and they intend to continue this pattern by staying ahead of the competition and creating new and unheard of innovative product ideas. The new product that will be introduced under the Nike organization will be discussed in the duration of this paper. Soul to Sole The Nike Company is busy with the design of a new product, Soul to sole foot wear. For every pair sold, Nike will donate a pair to people in need and organizations that help people in need. This is Nike's way of giving back to the community. The new product will have worldwide marketing and be sold all...
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...Product, Pricing, and Channels Paper Davy Ferguson, Antoinette Gardner, Adrienne Howard, Nancy Rooke, Taivonti Savage MKT/421 May 12, 2015 Dr. Christopher Whitaker Product, Pricing, and Channels Paper Meeting the Needs of the Target Market Duende is an athletic apparel company focusing on the growing demand for fashionable, functional active wear. There is a large market for the products currently offered by Duende and consumers are looking for athletic apparel in new fabrics and bright colors which broadens the scope for even more products to join the Duende product line. Today, Duende offers products such as running shoes, backpacks, hats, sunglasses, socks, protective gear, fitness devices, and yoga apparel. Duende’s research and development group is constantly surveying the market to stay in touch with latest trends. Active wear is especially appealing to those who are interested in a healthier lifestyle. Duende’s offers a product line geared toward the gym-minded professional who is interested in clothing that is comfortable and also motivational. A pair of super cute leggings works for the gym and also transitions well into the after gym trip to the grocery store. Some of our customers will purchase our products to use as leisure wear. Our customers will wear our products because they feel good, look good, and make them feel good about themselves even if they do not plan to go to the gym today. Duende offers this functionality at an affordable price. ...
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...Marketing Plan: Final Paper Marketing_MKT421 February 28, 2011 Mr. Guisinger Phase One of Team D Sporting Goods marketing strategy was an overview of Team D Sporting Goods store as well as a description of our products and services. Along with the strengths, weaknesses, opportunities, threats, and trends (SWOTT) the importance of marketing to the success of Team D Sporting Goods store will be stated. Furthermore the marketing research approach we have chosen to develop our marketing strategy and tactics for Team D Sporting Goods will be addressed in detail. Phase Two discussed the strategy in target marketing the segmentation criteria, the description of organizational buyers and consumers of the product or service and it’s factors, and analyzing the competitors and definition of competitive landscape for the company’s product and services. In the third phase of Team D Sporting Goods marketing strategy will expand our marketing strategy by describing the attributes of our service and products, as well as the pace at which our product will move through the product life cycle. Team D Sporting Goods identified the positioning and differentiation strategies for our services and products along with the appropriate price strategy that should be used for our products. Finally, Team D Sporting Goods has completed the marketing plan. This paper is to compile all elements of the marketing strategy with finalizing key concepts. The appropriate place and promotional strategy...
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...Segmentation And Target Market Paper Free Essays 1 - 30 www.papercamp.com/group/segmentation-and-target-market-paper Cached Free Essays on Segmentation And Target Market Paper for students. Use our papers to help you with yours 1 - 30. Segmentation and Target Marketing - Essays - Menaiedw www.termpaperwarehouse.com/essay-on/Segmentation-And... Cached Read this essay on Segmentation and Target Marketing . Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your ... Segmentation and Target Market Paper - Marketing homework help www.homeworkmarket.com/content/segmentation-and-target... Cached Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the ... Segmentation and Target Market Essays - Free Essays, Term ... manyessays.com/essay/segmentation-and-target-market Cached Title: Pages / Words: Save: how is market segmentation used in target marketing? Broadly, markets can be divided according to a number of general criteria, such as by ... Segmentation and Target Market - Term Papers - Mikeymyles www.studymode.com/essays/Segmentation-And-Target-Market... Cached Segmentation and Target Market According to Kotler, "a market segment consists of a large identifiable group within a market, with similar wants, purchasing power ... Target Market Segmentation Research Paper - Scribd www.scribd.com/.../Target-Market-Segmentation-Research-Paper...
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...A Project Report On FACTORS INFLUENCING THE PURCHASE DECISION OF BIMTECH STUDENTS FOR SPORTS APPAREL SUBMITTED IN PARTIAL FULLFILLMENT OF THE POST GRADUATION DIPLOMA IN MANAGEMENT AT BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY Submitted to: Prof. A.K. Dey Submited by- Dhruv Chauhan 14DM074 Dishant Gupta 14DM078 Himanshu Garg 14DM091 Ishan Biswari 14DM096 Jitender Kumar 14DM105 Karan Vithlani 14DM109 LETTER OF TRANSMITTAL Dr. A. K. Dey Date: 13-12-2014 Professor Operations & Decision Sciences Birla Institute of Management Technology Greater Noida Respected Sir, We would like to inform you that we have completed the project work assigned by you. We are also sending you the results contained in our research report entitled “FACTORS INFLUENCING THE PURCHASE DECISION OF BIMTECH STUDENTS FOR SPORTS APPAREL.” As already discussed with you, the said report is based on the inputs obtained from 216 subjects taken from BIMTECH only, Report is arranged in chapters and explains all the details pertaining to the research conducted by us. We have followed the standard pattern of conducting the research. We sincerely hope that the results presented in the report are up to your expectations. We would be looking forward to your feedback. Sincerely, Dhruv Chauhan 14DM074 Dishant Gupta 14DM078 Himanshu Garg 14DM091 ...
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................................................................................................. 5 COMPETITOR ANALYSIS ....................................................................................................................... 6 COMPETITORS TO VIRYA.................................................................................................................. 6 BUSINESS STRATEGY AND IMPLEMENTATION.............................................................................. 7 BUSINESS MODEL OF VIRYA ........................................................................................................... 7 SOURCING OF MATERIAL FOR RECYCLING ........................................................................... 8 PRODUCTS ........................................................................................................................................ 9 PAIN POINTS COVERED .............................................................................................................. 10 BENEFITS ......................................................................................................................................... 10 FACTS...
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... \ Abstract The relationship between consumers’ decision-making styles and their choice between imitation and branded clothing is investigated using a sample of Filipino consumers. The objective of this paper is to gauge the factors affecting purchase decision taking comparative perspective as base. Findings are calculated using survey technique and weighted mean method with a sample of 30 participants in Valenzuela. The objective of this paper is to analyze the significance of demographic profile of consumers affecting the purchase decision of branded garments and to observe from comparative perspective of their awareness about different apparel brands available in the Philippines market and also to find out whether there is a significant difference in total expenditure on branded apparels done by male and female. In developing countries, consumers are becoming conscious of fashion brands. The research was directed towards understanding the determinants of clothing involvement of Filipino perspective. A primary research study was conducted on Valenzuela Residents aged between 13 and 22 years using the survey method to know the factors affecting the buying behaviour of fashion clothing in their lives. The scale constructs related to consumption involvement, product involvement, advertising involvement and purchase decision involvement. The goal is to identify the factors affecting the buying behaviour of consumers regarding branded and imitation clothes. Introduction ...
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...Word Count: Matriculation number: Contemporary Issues in Strategic Management Maurice Brunet 15th November 2013 2990 (max. 3.000) 40131612 1 Introduction Under Armour, founded in 1996 by former University of Maryland football player Kevin Plank, is an American sports apparel company with headquarter in Maryland, US. Kevin Plank had the idea of making a t-shirt that is able to enhance athletes’ performance by controlling the body’s temperature and acting like a second skin. In only 14 years, Plank has succeeded in building Under Armour into a worldwide operating company that offers a wide range of premium priced sport articles including performance apparel, footwear and accessories. As of 2010, Under Armour was able to generate sales revenue of $1.06 billion of which the majority comes from Canada and the United States. Under Armour’s vision is to become the world’s leading performance athletic apparel by pursuing the mission of making “… athletes better through passion, science, and the relentless pursuit of innovation” (Ireland et al., 2013, p.378). The following report provides an analysis of the company Under Armour based on information from Ireland et al. (2013) in Management of Strategy. The paper is divided in the following three parts: 1. Five Forces analysis of the sportswear industry 2. Value chain analysis of Under Armour 3. Under Armour’s generic strategy. 1 2 Five Forces Analysis of the Sportswear Industry The following section provides a detailed analysis...
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...a) Mission Statement (Current) 5 b) New or Revised Mission Statement 5 i. Vision Statement (Current) 5 ii. New or Revised Vision Statement 5-6 c) Goals 6 1) Non-financial Goals 6 2) Financial Goals 6 d) Core Competency and Sustainable Competitive Advantage 6 VI. Situation Analysis 7 a) SWOT Analysis 7 b) Industry Analysis 7-8 c) Competitors 8 d) Company Analysis 8-9 e) Customer Analysis 9 VII. Market Product Focus 9 a) Marketing and Product Objectives 10-11 b) Target Markets 11 c) Points of Difference 11 d) Positioning 11-12 VIII. Marketing Program 12 a) Product Strategy 12 i. Product Line 12 ii. Unique Product Quality 12-13 iii. Packaging 13 b) Price Strategy 13 c) Promotion Strategy 13-14 d) Place (Distribution) Strategy 14 IX. Financial Data and Projections 14 a) Past Sales Revenues 14-15 b) Five-Year Projections 15-16 X. Organization 16-17 XI. Recommendation Plan 17 XII. Implementation Plan 17-21 XIII. Evaluation and Control 21 XIV. Conclusion 21-22 XV. Reference Page ...
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...multinational company that designs and manufactures sports shoes, clothing and accessories. The company is based in Herzogenaurch, Bavaria, Germany .It is the holding company of the Adidas Group, which consists of the Reebok a sportswear company, Taylor Made –Adidas golf company that also includes Ashworth, 9.1% of FC Bayern Munich and Runtastic a former-Austrian fitness company. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. Adidas is the largest sportswear manufacturer in Europe and the second largest in the world, after Nike. In 2005, the company announced that it had reached a merger agreement with Reebok International Inc., the world's number three-sportswear brand. The resulting company will post revenues of more than $9.5 billion, creating a true competitor for Nike (world’s largest company of sportswear) ($12.5 billion in revenues in 2005). The merger also depicts Adidas's decision to shift its focus more directly onto its core footwear and apparel operations. In October 2005, as part of that effort, the company completed the sale of its Salomon winter sports division, acquired in 1997, to Finland's Amer Sports Corporation. Now the brand has targeted China as a key growth market; the company has fought hard to...
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...Deliverable Team D MKT/571 October 20, 2015 Don Braunstein Identify the Target Markets for Your Sport and Your Team The NFL has been a thriving business for over 50 years, and the main target market has been male athletes and males from the ages ten years of age to 65 years of age. Since recent years, the NFL has observed female fans it has become a target market for the NFL they have seen an increase from 44 percent of base fans to a 60 percent of female fans over the age of 12 which identifying themselves as NFL fans. Last year, 80 million women watched NFL games, and around 310,000 women attended NFL games. The NFL has now recognized women’s interest in the league, and they have now sought out to find out new ways to cultivate the female fans passion for the league. The NFL has come up with a new strategy by focusing on women’s apparel. Since the NFL knows women enjoy looking good, they have developed a women's apparel line that features items like Victoria Secret loungewear as well as Nike active wear and couture Marchesa tops. Each piece of team apparel has team colors and is tailored to fit a women's body. The league has also included different accessories to the women's apparel like watches boots and other jewelry items. The NFL has strategized women's apparel to grow its business and revolutionize the sport and help women define themselves as fans and providing them with apparel that will suit their personalities as well as the teams they love which is better...
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...and in their fashionable appearance. With its sleek, game-changer designs, and head turning appeal, the new Nike Air Max+ 2012 is the highly anticipated running shoes soon to hit the pavement at a store near you, priced at $170. In Team A’s paper, we will discuss the history of Nike, the latest running shoes to hit the market for 2012, why marketing is important, the SWOTT analysis, and their market strategy. Nike, Inc. History Established in January 1964 by a college track athlete and his coach, Blue Ribbon Sports was formed and operated as a distributor of a Japanese shoemaker. As a startup company, Blue Ribbon Sports operated as a distributor and begun selling track shoe out of one of the founder’s automobile. Later in 1972, Blue Ribbon Sports changed the company name to Nike and in 1980, went public under the Nike name; this is according to Nike, Inc. May 2011 Security and Exchange Commission filing (Security and Exchange Commission, 2011). Nike’s principle business is design, development, and worldwide marketing and selling of sports footwear, apparel, equipment, and accessory products. Nike currently operates 363 direct to customer retail outlet, 18 sales offices, four independent sales representatives to sell specialty products for golf, and five independent representatives to sell skateboards and...
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...Will Lululemon Athletica Become the Next Top Brand? Christopher Boyken MGT 4013 April 24, 2012 Executive Summary Lululemon was founded by Chip Wilson in 1998. The company started out in Canada with several stores where the company eventually grew to 165 stores in Canada, United States, Australia and China. The industry in which Lululemon competes in is fitness apparel, with competitors such as Nike, Adidas, Under Armour, and Champion. The fitness apparel industry is very attractive with an ever growing increase in the amount of individuals choosing to lead a healthier life. Lululemon holds a good position in this industry and have room to grow in the future to gain an advantage over its competitors. The way Lululemon has been executing its strategy is a key factor to how well the company has been performing the past years. Although the company’s performance has been outstanding recently, there is a strategic issue in which Lululemon should try to deal with, and this is advertising. There is a couple of action plans that can be implemented and help fix the strategic issue Lululemon faces. Lululemon is a growing company that has a promising future and will continue to attract numerous investors. Table of Contents Introduction (Needs and Purposes) 4 Strategic Posture 5 Brief History 5 Core Values 5 Mission Statement 9 Vision Statement 9 Business Definition 10 Broad Goals 12 Smart Objectives 14 Key Functional...
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...respect to efficient supply chain management, scarce value creation, low costs promotions and positioning strategy, supported by comparisons between several typical well-known fast fashion brands. Through the overall analysis of B2C apparel online retailing in China, statistics show an enormous space for online retailing fast fashion industry to explore but a far way to catch up with the leading enterprises in the world in terms of e-commerce scale. The next main part demonstrates a case of a Chinese fast fashion online retailer-Vancl, analyzing its keys to success in aspects of proper product positioning, brand positioning, business mode, marketing strategy, products and services, user experience, logistics and team management. In addition, relevant suggestions for further prosperity are proposed in the end of the paper. Index Terms—fast fashion industry, e-commerce, B2C, online retailing retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market. The apparel products are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. Since the primary objective of the fast fashion is to quickly produce a product in a cost efficient manner, most companies in fast fashion industry appear as a vertical integration of design, just-in-time production, delivery and sales. Also, it places great emphasis on the efficiency of the supply chain. Because...
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...demand at least basic sports outfit: a T-shirt, shorts or pants, and a pair of shoes. Industry of sports apparel and footwear is an important part of today’s global business, where big companies have to compete for a customer. It is rather hard to differentiate on this market, because all the goods have to fulfill only one goal: make a person feel comfortable during a workout. Thus, companies have to work harder to develop new innovative products to gain market share advantage. The market of sports apparel is now dominated by several big companies: Nike, Inc., Adidas group (which includes Adidas and Reebok), and Puma. But there is also a new fast-growing and very promising player - Under Armour that managed to enter this saturated market. The key success factor for Under Armour was their innovative approach in creating sports apparel. Observing Under Armour’s success Nike has reconsidered their strategy and made innovation the core part of their mission, and in 2013 Nike was announced a #1 innovative company by fastcompany.com. So now there are two key innovators on the market of sports goods: big and powerful Nike and scientifically advanced fast growing Under Armour. This paper represents the comparative analysis of innovation approaches of Nike and Under Armour. Nike, Inc. Nike, Inc. is an American multinational company that designs, develops, and markets sports apparel, footwear, and sports equipment worldwide. The company was founded by Bill Bowerman and...
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