...Introduction to Marketing Carl Loraine Cruz – 20154176 Task 1: The organization that I am going to work for is New Raven Manufacturing Co. Ldt.. New Raven Manufacturing Co. Ldt is a Spanish clothing corporation and manufacturer that is owned by a Filipino business woman. I am going to concentrate on the organization's product or brand name Nuevo Ropa, and I am going to compare this product to Stickeez, a printing company here in Dubai, United Arab Emirates. Here’s brief information about the products that I am going to use: Nuevo Ropa means new clothing in Spanish. We chose this word because it is unique and it sounds fabulous. This is the new and easy way to trend yourself and build a new appearance that will wow everybody. With the help of Nuevo Ropa, we change the old you, to a more fabulous you. FUN, because DIY is all about the satisfaction and creation of new things. That's what Nuevo Ropa is all about. Do it yourself and that’s what makes us different and unique from other clothing companies. We are unique and our system that you made from raw materials lovingly finished provides enjoyment and satisfaction that no other clothing store will ever give. Nuevo Ropa is all about you. Stickeez is a T-shirt printing business here in Dubai which is owned by a Filipino Graphic Designer. It launched last 2012. They’re printing on 100% Cotton shirt, with a wide variety of logos and designs from their series collections to choose from. Stickeez also accepts your own...
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...Reflective portfolio Module: Creative thinking Task: Final assignment Campus: ESE Rome Tutor: John Wyse, MBA, MA Student: Nadezhda Novikova Deadline: 12-12-2012 Amount of words: 4 470 Table of contents Introduction……………………………………………………………………………………..3 1. The important role of creativity and innovation in the entrepreneurial process………...4 2. Creativity and marketing strategy……………………………………………………….6 3. Development of creative skills…………………………………………………………..8 4. Creative thinking and solving problem…………………………………………………11 5. Companies which foster creative processes……………………………………………..12 Conclusion……………………………………………………………………………………….13 References…………………………………………………………………………………….....14 Introduction Creative thinking is the significant part of humans’ characters. Creative people are more balanced and tolerant of others, because they know that everyone sees the world differently. Using of creative skills means not only to develop new and interesting ideas (for a better life or some of its aspects), but also for the improvement and development of the whole person. Any creative activity helps us to find personal meaning and to comprehend the own values. And this is the most important spiritual need of man, which distinguishes it from other living creatures. By studying the biographies and stories of successful people, David Galenson (economist, researcher) concluded that the peak of creative abilities can be achieved at any age. Galenson identified...
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...SERVICES BUSINESS MARKETINGO TOBULINIMAS VIEŠBUČIŲ PASLAUGŲ VERSLE Baigiamasis bakalauro darbas Verslo vadybos studijų programa, valstybinis kodas 612N10003 Marketingo vadybos specializacija Verslo studijų kryptis Vilnius, 2014 Table of Contents Introduction 4 Topic relevance 4 Aims and objectives 5 PART I: Marketing as a concept of market management 6 1.1. Marketing in tourism: the model, concept 6 1.2. Problems in the sector that has became apparent, Hypothesis 9 1.3. Peculiarities modern hotel marketing company 12 1.4. Marketing improvement methodology 15 1.5. Marketing research in tourism sphere 19 1.6. Marketing research 25 PART II: Analysis of organizational and economic activity of hotel business 26 2.1. Segmentation of the hotel business 26 2.2. Activity analysis of hotel ‘‘Novotel’’ 28 2.3. Marketing tools designed to improve tourism and hospitability sector 37 2.4. Competitiveness and positioning of the hotel 45 PART III: Development of marketing improvement activities for hotel business 55 3.1. Development of measurement for the effective marketing activities 55 3.2. Suggestion for marketing improvement in hotel business 61 3.3. Development of measurements for the effective marketing activities of ‘’Novotel’’ 66 Conclusion 66 References 69 Appendices 70 Figure 1 Process of marketing management 14 Figure 2 Main types of situations, depending on the nature of the environmental factors 23 Figure 3 Comparison...
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...Employers, job seekers, and puzzle lovers everywhere delight in William Poundstone's HOW WOULD YOU MOVE MOUNT FUJI? "Combines how-to with be-smart for an audience of job seekers, interviewers, Wired-style cognitive science hobbyists, and the onlooking curious. . . . How Would You Move Mount Fuji? gallops down entertaining sidepaths about the history of intelligence testing, the origins of Silicon Valley, and the brain-jockey heroics of Microsoft culture." — Michael Erard, Austin Chronicle "A charming Trojan Horse of a book While this slim book is ostensibly a guide to cracking the cult of the puzzle in Microsoft's hiring practices, Poundstone manages to sneak in a wealth of material on the crucial issue of how to hire in today's knowledge-based economy. How Would You Move Mount Fuji? delivers on the promise of revealing the tricks to Microsoft's notorious hiring challenges. But, more important, Poundstone, an accomplished science journalist, shows how puzzles can — and cannot — identify the potential stars of a competitive company.... Poundstone gives smart advice to candidates on how to 'pass' the puzzle game.... Of course, let's not forget the real fun of the book: the puzzles themselves." — Tom Ehrenfeld, Boston Globe "A dead-serious book about recruiting practices and abstract reasoning — presented as a puzzle game.... Very, very valuable to some job applicants — the concepts being more important than the answers. It would have usefulness as well to interviewers with...
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...Fourth Edition, last update November 01, 2007 2 Lessons In Electric Circuits, Volume IV – Digital By Tony R. Kuphaldt Fourth Edition, last update November 01, 2007 i c 2000-2010, Tony R. Kuphaldt This book is published under the terms and conditions of the Design Science License. These terms and conditions allow for free copying, distribution, and/or modification of this document by the general public. The full Design Science License text is included in the last chapter. As an open and collaboratively developed text, this book is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the Design Science License for more details. Available in its entirety as part of the Open Book Project collection at: www.ibiblio.org/obp/electricCircuits PRINTING HISTORY • First Edition: Printed in June of 2000. Plain-ASCII illustrations for universal computer readability. • Second Edition: Printed in September of 2000. Illustrations reworked in standard graphic (eps and jpeg) format. Source files translated to Texinfo format for easy online and printed publication. • Third Edition: Printed in February 2001. Source files translated to SubML format. SubML is a simple markup language designed to easily convert to other markups like A LTEX, HTML, or DocBook using nothing but search-and-replace substitutions. • Fourth Edition: Printed in March 2002. Additions...
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...[pic] Narcissistic And Psychopathic Leaders 1st EDITION Sam Vaknin, Ph.D. Τηε “υτηορ ισ ΝΟΤ α Μενταλ Ηεαλτη Προφεσσιοναλ. Τηε “υτηορ ισ χερτιφιεδ ιν Χουνσελλινγ Τεχηνιθυεσ. Εδιτινγ ανδ Δεσιγν: Λιδιϕα Ρανγελοϖσκα “ Ναρχισσυσ Πυβλιχατιονσ Ιμπριντ Πραγυε & Σκοπϕε 2009 ♥ 2009 Χοπψριγητ Λιδιϕα Ρανγελοϖσκα Ναρχισσυσ Πυβλιχατιονσ “λλ ριγητσ ρεσερϖεδ. Τηισ βοοκ, ορ ανψ παρτ τηερεοφ, μαψ νοτ βε υσεδ ορ ρεπροδυχεδ ιν ανψ μαννερ ωιτηουτ ωριττεν περμισσιον φρομ: Λιδιϕα Ρανγελοϖσκα ? ωριτε το: palma@unet.com.mk ορ το vaksam@mt.net.mk “λλ ριγητσ φορ τηισ βοοκ αρε φορ σαλε. Λιτεραρψ αγεντσ ανδ πυβλισηερσ, πλεασε χονταχτ Λιδιϕα Ρανγελοϖσκα. |Το γετ ΦΡΕΕ υπδατεσ οφ τηισ βοοκ ϑΟΙΝ τηε Ναρχισσισμ Στυδψ Λιστ. | |Το ϑΟΙΝ, ϖισιτ ουρ Ωεβ σιτεσ: | |http://www.geocities.com/vaksam/narclist.html ορ | |http://www.narcissistic-abuse.com/narclist.html ορ | |http://groups.yahoo.com/group/narcissisticabuse | ςισιτ τηε “υτηορ∍σ Ωεβ σιτε: http://samvak.tripod.com Βυψ οτηερ βοοκσ αβουτ πατηολογιχαλ ναρχισσισμ ανδ ρελατιονσηιπσ ωιτη αβυσιϖε ναρχισσιστσ ανδ πσψχηοπατησ ηερε: http://www.narcissistic-abuse.com/thebook.html Χρεατεδ βψ: Λιδιϕα Ρανγελοϖσκα, Σκοπϕε ΡΕΠΥΒΛΙΧ ΟΦ Μ“ΧΕΔΟΝΙ“ Χ Ο Ν Τ Ε Ν Τ Σ Pathological Narcissism – An Overview A Primer on Narcissism and the Narcissistic Personality Disorder...
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...Nintendo Co., Ltd. (???????, Nintendo Kabushiki gaisha?) is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889[2] by Fusajiro Yamauchi, it produced handmade hanafuda cards.[6] By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel.[7]}} Nintendo developed into a video game company, becoming what is arguably the most influential in the industry, and Japan's third most valuable listed company, with a market value of over US$85 billion.[8] Also, Nintendo of America is the majority owner of the Seattle Mariners Major League Baseball team.[9] The name Nintendo can be roughly translated from Japanese to English as "leave luck to heaven".[10] As of October 18, 2010, Nintendo has sold over 565 million hardware units and 3.4 billion software units.[11] Contents * 1 History o 1.1 As a card company (1889–1956) o 1.2 New ventures (1956–1974) o 1.3 Electronic era (since 1974) + 1.3.1 Handheld console history * 2 Infrastructure o 2.1 Key Executives o 2.2 Offices and locations * 3 Software development studios o 3.1 First-party studios o 3.2 Second-party studios o 3.3 Former affiliates * 4 Policy o 4.1 Emulation o 4.2 Content guidelines o 4.3 License guidelines o 4.4 Seal of Quality + 4.4.1 NTSC regions + 4...
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...The Analytical Writing Assessment (AWA) consists of two 30-minute sections, the Analysis of Issue essay and the Analysis of Argument essay. You will receive a grade from 1 to 6, which will be sent with your GRE scores.The good news is that the AWA can be beaten.The essay topics are available for you to review beforehand. The structures for the AWA answers are simple and may be learned. In addition, while much GRE preparation may appear "useless" and without any merit beyond test day, the skills, reasoning tools, and techniques you learn for the AWA may be applied to any essay or persuasive writing. These skills will help you throughout business school and beyond. 800score has graded thousands of essays from GRE candidates and we have an unparalleled knowledge of where students go wrong. Here are some tips before we get started: * Grammar and spelling is, by-and-large, less important than structure and content. Focus on structure and your argument formation. * Take plenty of timed practice tests on a computer. Our sample essays on the site are designed for you to take timed practice essays and be evaluated. * Do not procrastinate AWA preparation. Students tend to put off the AWA until it is too late and then they cannot adequately prepare. | Chapter 2 - Section 1: Analysis of Issue | The Analysis of Issue question asks you to discuss your opinion toward an issue. You will need to write a well-balanced analysis of the issue the test presents to you.The most common topics...
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...J.C. Penney’s Real Problem: The Shrinking Middle Class * Rita McGrath April 12, 2013 Ron Johnson’s office seat has barely cooled off following his departure as business observers everywhere dissect what went so dreadfully wrong at J.C. Penney. The former Apple executive was too Silicon Valley for the Plano, Texas, retailer. He was arrogant. He didn’t test his ideas, maintaining the Apple mantra that customers don’t know what they want until you show it to them. He approved marketing campaigns that told loyal Penney’s shoppers that “you deserve to look better,” basically telling them that they looked less than glamorous wearing the brand they had trusted and been comfortable with for years. He hoarded information so that individual store merchandisers didn’t know how various lines were performing. He mocked J.C. Penney’s ways of doing things. He abandoned the discounting customers had come to expect from retailers. And he, and most of the team he recruited, were commuter leaders, jetting back to California after cramming in marathon work sessions at headquarters. These factors certainly couldn’t have helped. I think, however, there’s one major reason behind J.C. Penney’s sudden swoon that not enough commentators are picking up on. There’s one big reason JCP would never be “Bloomingdale’s for the mass market,” as Johnson wanted it to be, and that’s because the mass market is gone. Because the middle class is gone, or at least rapidly going. This reflects a troubling development...
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...Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational...
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...encourage innovation? How do you implement new solutions? Is creativity the key to management success? This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case studies and examples from a variety of business situations, Creative Problem Solving for Managers explores a wide range of problem solving theories and techniques, illustrating how these can be used to solve a multitude of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Features include: ■ ■ ■ ■ ■ Blocks to creativity and how to overcome them Key techniques including lateral thinking, morphological analysis and synectics Computer-assisted problem solving Increased coverage of group problem solving techniques New website containing in-depth cases and a PowerPoint presentation As creativity is increasingly being recognised as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practising managers alike. Tony Proctor is Professor in Marketing at Chester University College Business School and was formerly Senior Lecturer in Marketing and Head of the Department of Management at Keele University. Creative Problem Solving for Managers Developing skills for decision making and innovation Second edition Tony Proctor First published 1999 by Routledge 2 Park Square...
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...Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands...
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...as follow: Chapter 1 INTRODUCTION AND STATEMENT OF PROBLEM Chapter 2 LITERATURE REVIEW Chapter 3 RESEARCH DESIGN AND METHODOLOGY Chapter 4 ANALYSES OF DATA: Chapter 5 INTERPRETATIONS OF RESULTS Table of Contents PREFACE 4 1 Chapter One 10 1.1 Introduction 10 1.2 Background 13 2 Chapter Two 18 2.1 literature review 18 2.1.1 brand trusr 18 2.1.2 brand image 22 2.1.3 consumer brand loyalty 23 2.2 objectivesand purpose of the study 25 2.2.1 Research problem 25 2.2.2 Research questions 25 2.2.3 Marketing research ojectives 25 2.2.4 Research hypotheses 26 3 Chapter Three 27 3.1 Research Methodology 27 3.1.1 Research Framework 27 3.1.2 Research Design 28 3.2 Data Sources 30 3.3 Population and sampling size 30 4 Chapter Four 32 4.1 Data analysis and discussion 32 4.2 Profile of Respondents 32 4.3 feedbach about Halwani brand trust 33 4.4 Feedback about “Halawa brand loyalty” 34 4.5 feedback about halwani brand image 38 5 Chapter Five 40 5.1 Findings 40 5.2 Recommendations 41 6 References 42 7 Appendix 45 PREFACE What is the FMCG Industry? Resilient, rewarding and really, really fast. “Nurofen. Coca-Cola. Dettol. Dove. Dairy Milk. Finish. These and many more well known brand names all have one big thing in common: they're all part of the fast moving consumer goods or better known as FMCG industry. What is the FMCG industry? Also known as the Consumer Packaged Goods or CPG Industry, this multi-million dollar sector is made up of a huge range of famous brand names – the kind...
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...A Pragmatic Introduction to the Art of Electrical Engineering Paul H. Dietz Version 1.0 - ©1998 Paul Henry Dietz - All rights reserved. A Pragmatic Introduction to the Art of Electrical Engineering i L ICENSE Rights and Obligations vii How it Works vii A Disclaimer viii C REDITS How Did We Get Here? ix A Book is Born ix And I Want to Thank All the Little People... x P ROLOGUE Electrical Engineering for Fun and Profit xi Cold Sandwiches, again? xi Electrical Engineering as Programming and Interfacing xii The Basic Stamp 2 xiii About This Book xiv C HAPTER 1 Getting Started with the BASIC Stamp 21 The Problem 1 What You Need to Know 1 What is a BASIC Stamp 2? 2 How Do I Wire it Up? 2 How Do I Get to the Software? 5 A First Example Program 5 A Second Example Program 6 ii A Pragmatic Introduction to the Art of Electrical Engineering C HAPTER 2 Lights and Switches 8 The Problem 8 What You Need to Know 8 What is Voltage? 9 What is Current? 10 What is an LED? 12 How Do I Interface a Switch? 16 What is a Seven Segment Display? 18 Where Do We Go Next? 20 C HAPTER 3 Maybe 21 The Problem 21 What You Need to Know 22 What is a Voltage Divider? 22 How Do I Solve More Complex Resistive Circuits? 24 Are There Any Tricks That Can Make This Easier? 27 What is an Independent Source and What is Superposition? 30 What is a Digital to Analog Convertor? 32 What’s Next? 33 C HAPTER 4 Guess the Number 34 The...
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...Term paper submitted in partial fulfillment of the requirements of the Undergraduate Degree in Bachelor of Business Administration (Honours) J. D. Birla Institute at the Jadavpur University at Kolkata DECLARATION I declare the following: The word count of the dissertation is 11,200 words (approx) The material contained in this dissertation is the end result of my own work. Due acknowledgement has been given in the bibliography and references to all sources be they printed, electronic or personal. I am aware that my dissertation may be submitted to a plagiarism detection service where it will be stored in a database and compared against work submitted from this institute or from any other institutions. In the event that there is a high degree of similarity in content detected, further investigations may lead to disciplinary actions including the cancellation of my degree according to Jadavpur University rules and regulations. I declare that ethical issues have been considered, evaluated and appropriately addressed in this research. I agree to an entire electronic copy or sections of the dissertation to being placed on the e-learning portal, if deemed appropriate, to allow future students the opportunity to see examples of past dissertations and be able to print and download copies if they so desire. Signed: Date: Name: Sweta Prahaladka Roll no - 119 Supervisor: Mr. Shantanu P.Chakraborty ACKNOWLEDGMENT A project...
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