...healthy. In order to achieve a better lifestyle and become more healthy the advertisement would suggest that its viewers convert their diets to consuming more organic food rather than conventional foods. Then only problem with this is there are no truly hard-hitting facts that can prove one production method of food is significantly superior to the other in promoting overall wellness. In this essay, I am going to explain some of the issues and ideals with organic production, so that you may have a better understanding of the struggle between deciding to eat organic or to continue eating conventionally grown food. Many people do not even know the difference between organic and inorganic food, they only go by what they see on the label of the food they are purchasing. The major difference in farming organic food as opposed to conventional is the limited use of pesticides. Conventional farming relies heavily on pesticides, growth hormone usage, and applying other chemicals that may be potentially harmful to the consumer of the plant or animal meat. The biggest issue with the conventional farming is the use of the pesticide DDT, which has been proven to be the cause of the widespread thinning of bird eggs, and a sudden drop in the bald eagle and peregrine falcon population (Organic Food Exposed). Rather than using pesticides, organic farmers allow plants to produce their own ways of protecting themselves by allowing them to adapt to the environment. This is not always a good thing. While...
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...obesity, it is important to follow a healthy diet and exercise lifestyle. Unfortunately, this healthy diet food is under attack by use of GMO, pesticides, hormone additives, antibiotics, and other chemicals which are harmful to the body and cause other health problems. Zerbe (2010) reported that the President’s Cancer Panel is now urging people to eat foods grown without such harmful chemicals; organic foods. Due to such health concerns, organic food markets are slowly gaining popularity again as consumer demand is rising. This is great news not just for the consumers, but also the local organic farmer stands, e-commerce organic product sites and stores like the Whole Foods Market. In fact, this research will present the Whole Foods Market, Inc. strategic analysis. This analysis is being conducted to provide advice on how to integrate Whole Foods into ABC Company. It will cover the first step in the strategic planning process which is Whole Foods Market’s mission, vision and values; followed by presenting company’s Strengths, Weakness, Opportunities and Threat (SWOT) analysis. This research will further discuss competition within the industry by conducting the Porter’s Five Forces Analysis and describe Whole Foods Market’s strategic position. Based on this analysis, I will provide my recommendation for the integration of Whole Foods into ABC Company. Whole Food...
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...The organic movements origin can be scheduled to the beginning of the 20th century (Carolan, 2012; Holt & Reed, 2006). however its broader application and global popularity merely emerged within the past 30 years, which was mainly caused by the gaining awareness about that with increasingly intensified agriculture – which was induced by the ‘Green Revolution’ and necessary due to the continuously growing demand for food – remarkable damage to the environment was caused and despite its intensification still struggles to supply the growing world population adequately with food (Conford, 2001; Holt & Reed, 2006). This is an up-to-date issue which has to be taken care of and there is obviously need for improvement in regard to environmental and...
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...The locavore movement that has gained popularity in the US over the past several years offers a way to increase one's health, support the local economy, and promote global ecology by making some simple changes to the way that you and your family eats. Although being constantly criticized for being far more expensive than eating factory-farmed food, the truth is that the costs of home gardening and the prices for which you can purchase food at your local farmer's market are often less expensive alternatives then buying from a chain grocer, not to mention safer and more nutritious. It has been stated that organic food is more likely to be healthier than food that is said to be healthy, such as produce from Wal-Mart. Food that has traveled a long distance is more likely to lose its nutrition, whereas “food that has traveled a...
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...Organic farming is the process by which agriculturists create & cultivate vegetables, dairy products, grains, meat & fruits. The process of organic farming has been brought in to use to preserve water & soil & also to reduce the pollution that can be caused because of faming. Organic farming does not involve any of the conventional farming methods to keep away from the diseases that can occur in the livestock & to control pests in the vegetable or fruit farming & for that matter even fertilizer. Organic farming puts in to use the natural methods to keep away from any harm to the farming. The organic farming differs from the conventional farming in a lot of ways. In conventional farming, synthetic chemicals are made use of to increase the growth of cultivation. However, in organic farming it is preferable to make use of organic wastes & compost in the kind of fertilizers, which may finish up in increasing the nutrients supplied to the plants. To get rid of weeds, conventional farming methods make use of herbicides. On the other hand, organic farming would prefer going in for rotation of the crops that would prevent the particular weed from destroying a plant. Also, organic farmers would prefer going in for hand picking of the weeds or tilling to control the weed growth. To get rid of pests & weeds, a standard farming process would make use of pesticide or pesticides. However, with organic farming, the farmers would prefer making use of birds & some insects that would destroy...
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...Business Analysis Part I MGT 521 12/15/11 Whole Foods Business Analysis Part I Whole Foods Market (WF) is the largest supermarket specialized in selling natural and organic foods ("About Whole Foods Market," 2011). They offer a wide variety of products, mostly specialized items, as well as prepared meals. The business operates on the principles of food quality, customer health and social responsibility. Since their start in 1980, Whole Foods has continued to grow and today consists of more than 310 stores in the United States, Canada and the United Kingdom ("About Whole Foods Market," 2011). The organic food retailer has growth opportunities in various areas, although its weaknesses and potential threats should be considered as factors in determining whether to invest in this company. The following is an analysis of Whole Foods’ strengths, weaknesses, opportunities and threats. Strengths Whole Foods 0 With consistent revenue growth throughout the years and 2010 financials reporting a 12 percent increase in sales and an 84 percent increase in stock price, WF market is undoubtedly the leader in the organic supermarket industry ("Whole Foods Market Annual Report," 2010). Their initial success was in large part due to existing health food stores that were small, pricey and carried few products. Whole Foods offers a wide variety of quality foods, even including deli food and other prepared food. They also offer catering, in-store events and a robust website with...
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...Kudler Fine Foods | To: | Kathy Kudler, CEO | From: | | Date: | June 10, 2013 | Re: | Ratio Analysis Memo | Kudler Fine Foods have traveled across the world to bring people upscale foods and wines carrying a wide variety of products that is affordable to all. In order to meet the organization business demands sales, company’s goods, and depreciation are must guarantee maintain stability. Kudler Fine Foods has programs in three stores in Southern California selling the best merchandise and discounts regarding cooking and wine classes to measure the balance sheet, income statement, using horizontal and vertical analysis revealing profits, solvency, and liquidity to show how well the company has progressed over the years. Kathy, analyzing the company’s financial performance is an important tool. You will find the following data useful for understanding how well the company has been performing. Different users such as investors, management, bankers, and creditors will appreciate the knowledge of the financial situation of Kudler Fine Foods in the past year when making their decision to use the services and products. The liquidity ratio reveals current ratio (16:94:1), acid-test ratio (13:03:1), receivable turnover (no receivables), and inventory turnover (19.8 times)...
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...Competitive strategy at Whole Foods Market By Amanda Roberson, Amy Zelezen, Ankush Brahmavar, Boris Pilipenko, Kinjal Gandhi and Matt Werner Cincinnati resident Roberta Mand is spoiled for choice every time she steps out to buy groceries. Depending on whether she want to buy steaks, sushi, staples or macadamia-encrusted tuna, she heads to Costco, Wal-Mart, Kroger, Whole Foods or the local farmer’s market, all of which are nearby. Roberta’s array of choices illustrates the ever-evolving dynamics of the grocery industry. In this extremely competitive environment, all major players must continuously strategize to maintain a strong presence. A look at Whole Foods Market reveals how this increased competition can leave a company at a strategic crossroads. Since its beginnings in 1980, Whole Foods has been a leader in supplying organic and natural foods, and for years enjoyed its role as the only store catering to this niche market. However, since then other major players have identified this growing segment and now also carry lines of organic and natural foods. Shoppers like Mand can now buy most specialty items almost anywhere. Competitors, such as Safeway and Kroger, bring with them vast experience in supply chain and vendor development, which allows them to optimize more effectively, use economies of scale, and reduce costs. Despite a public perception that Whole Foods competes against the Sunflower Markets and Trader Joe’s of the world, neither the company itself nor analysts...
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...The Nutritional Value, Health, and Environmental Implications of Organic Foods QBT1 Research Paper Organic food has grown in popularity over the past 24 years. This is evident in the rapid growth of the organic foods industry, growing by 20% every year since 1990. As of 2005, sales realized within this industry amounted to over 13 billion. The organic food industry is a complex industry that is characterized by fluctuations in consumer preferences which stem from the fact that there is varying scientific information on the safety and benefits of organic foods. Research shows that consumers perceive organic food to be more nutritional, improve general health, and safe for the environment. However, are these general perceptions valid? Do organic foods lead to improved health? And are they truly safe for the environment. Over the past two decades, there has been increasing consumer concern over the health and environmental implications of consuming conventionally grown products and the techniques used by conventional farmers. This largely stems from rigorous consumer awareness programs that have been conducted by a number of environmental groups. Anxiety by consumers over the health and nutritional implications of consuming conventional foods as compared to organic foods led to the increased need for the debate on the environment by marketers of food for consumption by the public masses (Paul & Rana, 2012, p. 412). This increased awareness and anxiety on the part of the...
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...There are internal and external factors that affect a company, such as its internal strengths and weaknesses, and its external opportunities and threats. These factors are found within a company’s SWOT analysis, which are its strengths, weaknesses, opportunities and threats. When analyzing these conditions, management should tie these factors into the four functions of management, which are planning, organizing, leading and controlling (Bateman & Snell, 2011, p. 15). Hormel Foods Hormel Foods Corporation is a leading food company that prides itself with its original product branding. The company has a large variety of quality products that carry the company’s brand name. Quality assurance is a key factor in Hormel’s management process, and has become a staple for the brand. This paper will review Hormel’s internal and external factors, and how they relate to the four functions of management. According to MarketLine Advantage Company Profile, Hormel (2013), Hormel Foods is a branded food firm that emphasizes profitable growth. The company is empowered by their founder’s charge to “originate, don’t imitate,” as they promote a balanced selection of highly differentiated quality products. The company believes in connecting with its employees operating in an environment that is...
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...Organic Produce is a Choice Organic Produce is a Choice Imagining a world where there are no chemicals used on the food we eat, making them less harmful to the body and better for the environment that this generation wants to be protected for future generations is hard; therefore most people do not even try; however, if the public were more aware of the benefits of organic produce vs. conventionally grown produce, maybe they will want to make an impact on the environment sooner than later; for later could be too late. Though the health benefits are minimal (Baker, Benbrook, Groth, & Benbrook, 2002), the environmental effects can be limitless, and there is nothing better than getting the full flavor of one’s produce while knowing where it came from, how it was processed, and they are getting nutrients from their produce, not chemical residue or wax (“whfoods.org”, 2013.). Just one of these benefits is enough to make one eat organic, so considering them all, the price should be worth it; like the saying you get what you pay for. Would it not be nice eating food that will not only have health benefits, but also taste better while knowing that with each bite taken, it is playing a part in preserving the environment for future generations? Maybe people do not try organic produce for fear of change, lack of availability, it is too “pricey”, or they are just unaware. Even though organic produce is so similar some cannot tell them apart by eye, they really are very different...
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...MGT 499 Whole Foods Case Review Summary Whole Foods Market, Inc. has long been admired as an innovative company with quality standards, a devotion to community and environmental responsiveness, a healthy growth model and highly regarded employment practices. However, the company has faced recent difficulties as a result of the economic recession, increasing competition, and complications from acquisitions. To revitalize the company from historical lows in its toughest year in history, Whole Foods Market must reassess its costs, refocus its expansion strategies, and promote its brand to compete for the diminishing consumer spending dollar. During the changes in strategic initiatives, it is also important for the company to keep Whole Foods Market’s mission and its brand value intact. The chain is known for its high standards, quality, and ethical practices; this image is at stake when any changes in brand or reputation are made. It is of utmost importance to balance the positioning in order to increase awareness and sales, but at the same time avoid diminishing the brand and message of the company. Without the value behind the Whole Foods brand, the company will not survive—recession or not. If Whole Foods can successfully complete these initiatives that include major restructuring while also generating public relations buzz that coincides with its vision of quality and goodwill, the specialty food retailer will be well positioned to experience rapid growth again when...
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...Unit 5-Whole Food Market Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Andrea Reed Professor: Dr. Marian Leerburger Date: November 21, 2012 Whole Food Market Case Analysis Introduction In 1978, John Mackey opened a natural foods grocery called Safer Way that focused mainly on vegetables. The store was not very successful and in 1979 Mackey joined with Craig Weller and Mark Skiles and they started Whole Foods Market. What Craig, Weller and Skiles wanted to do was change the world’s diet to a healthy one. Whole Foods not only has markets they have several other business; Allegro Coffee company, Pigeon cove seafood processing and Produce Field Inspection Office and Select Fish (Harasta and Hoffman, 2007). Whole Food Markets looks forward to one day providing the highest quality good tasting foods available. Synopsis of the Situation Whole Foods Market is a leading seller of natural and organic food. With over 100 stores their goal is to become one large store instead of a number of small ones. Whole Foods Market would like to make shopping for food into a pleasant, fun experience. It is the desire of Whole Foods to make the customer think of home when they enter one of their markets. The vision of Whole Foods is to have a brand known worldwide, and to introduce the future generation to a healthy diet and be the best in food retail( Key Issues With the growing demand will World Food Market be able to...
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...First in Show Pet Foods, Inc. Case Summary Key Issues/Background: First in Show Pet Foods, Inc. faces the daunting task of introducing a new brand of dog food to the Boston area, and then the rest of the nation. This is a difficult challenge, not only because the brand, Show Circuit is unknown, but also because this dog food is frozen, unlike nearly all other dog food, which is either bagged as dry or canned. This packaging difference affects First in Show because their food will be stocked in the freezer section, away from the rest of the dog food. Show Circuit dog food was originally developed to improve the coats of minks on farms, and then after success, it began to be fed to show-dogs. The product is made of 85% fresh meat, and 15% highest-quality fortified cereal. There is great potential in the dog food market. Across the country, dog ownership is increasing, and often, dog owners consider their pets as part of the family. Because of this, the owners spend great amounts of money on their dogs, which can be seen in the growth trend of super-premium and organic dog foods. A marketing firm - Marketing Momentum Unlimited has offered two different advertising strategies for Show Circuit, ranging from $500,000 to $700,000. First in Show Pet Foods, Inc. must determine a plan to enter the Boston-area, and then national dog food market. Situation Analysis: Strengths | Weaknesses | * Premium high quality dog food. * Unique frozen dog food. * Exclusive...
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...for good reason. The potato has become the world’s largest non-grain food commodity and appears to be recession-proof. For this reason, the potato has become an economic savior in developing countries. The potato has many functions and is used world-wide in variety of dishes, coming in a multitude of forms. Potatoes symbolize man’s relationship with soil and have been idolized in Europe and other regions[2]. And recently, the potato has appeared heavily in politics with the motion to limit starchy foods in school cafeterias[3]. The potato can be a nutritionally rich, economically stable, culinarily diverse food that deserves a year of its own. Potatoes are a major part of the global food system but they are a unique cash crop in the sense that most of production is for local consumption[1]. Potatoes have a high perishability and transportation costs which keep exports of potatoes at a mere 6%[1]. For this reason, the prices of potatoes are determined by the local market, not the global market, and are seen as a food security crop that can especially help local farmers. National governments, with the help of the United Nations recent spotlight on potatoes, are using their governing powers to try to increase potato production. Peru, in an effort to reduce the high costs of imported wheat, have encouraged locals to purchase bread made with potato flour. China has suggested that potatoes become the major food crop of their arable land, and India plans to double potato production[1]...
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