...Carnival Cruise Crisis Management Carnival Corporation operates as a cruise and vacation company worldwide. Its stock is listed on the New York Stock Exchange. Carnival has a portfolio of the world most widely recognized cruise brands. One of these brands is Carnival Cruise Lines, which is the most popular cruise brand in North America and operates 24 ships designed to foster exceptionally fun and memorable vacation experiences at an outstanding value. In this paper, I focus on a crisis of Carnival Cruise Lines, which happened in 2013, and I will also give an analysis about how Carnival handled the crisis. In addition, I will give my own suggestions to this crisis management. Introduction of the crisis On February 7, 2013, the Triumph, one of Carnival’s ships, left Galveston, Texas, with 3143 passengers and 1086 crew aboard for a cruise, which was supposed to last 4 days. However, on February10, a fire broke out in an engine room on the Carnival Triumph, which was sailing in the Gulf of Mexico. The blaze was extinguished quickly and no one was injured, but propulsion systems were knocked out. Although the ship had two engine rooms, shared cabling between the two was damaged by fire, leaving only emergency backup power available. Triumph floated helplessly until the ship was towed back to Mobile, Alabama on February 15, which means Passengers had spent five uncomfortable days on the Triumph. The last five days for the people on Triumph were suffering because of limited water...
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...Strategy and culture in J D Wetherspoon 1.0 Introduction------------------------------------------P1 2.0 Procedure---------------------------------------------P1 3.0 External environment-------------------------------P1 4.1 Examples of factors 4.2 SWOT analysis 4.3 Set of guidelines about management 4.0 Organisational culture------------------------------P3 5.4 Organisation culture and shared values 5.5 Culture of J D Wetherspoon 5.6 Organisation culture and organizational behaviour 5.7 Management approach 5.0 Business strategy------------------------------------P4 6.8 Possible strategies 6.9 Strategy during the 1980s and 1990s, and four benefits 6.10 Compare two different strategy 6.11 Factors before change strategy 6.12 Business strategy and strategic choice 6.13 Key issue about management 6.0 Change------------------------------------------------P8 7.14 Forces for change 7.15 Stakeholder power 7.16 Change situation 7.0 Conclude---------------------------------------------P11 1.0 introduction This report is for analyse J D Wetherspoon’s business strategy and environment. First section analyse the changes in the external environment which J D Wetherspoon has faced since it was founded in 1979. In section 2 should consider the relationship between organizational culture and organizational behavior. Third is to analyse business strategy...
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...Intensive Care Unit Assignment By, Barkha Bijlani MBA-HHM (2012-14) 12040141007 Intensive Care Unit Introduction: Timely and efficient management by doctors combined with concerted nursing efforts have revolutionized the management of critically ill patients. With the persistent demographic trend towards an aging population nearing the age of 65 and above, the number of patients requiring critical care will rise but many patients who might have had no chance of survival can now be treated successfully. And during last two decades critical care medicine has undergone rapid changes and emerged as a discipline by itself. Intensive care units (ICU), also called critical care or intensive therapy departments, is highly specified and sophisticated area of a hospital which is specifically designed, staffed, located, furnished and equipped, dedicated to management of critically ill patients whose conditions are life-threatening and need constant, close monitoring and support from equipment and medication to keep normal body functions going. It is a department with dedicated medical, nursing and allied staff. It operates with defined policies; protocols and procedures, having its own quality control, education, training and research programmes. It is emerging as a separate specialty and can no longer be regarded purely as part of anaesthesia, Medicine, surgery or any other speciality. It has to have its own separate team in terms of doctors, nursing personnel and other...
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...TREATMENT PLAN GOALS / OBJECTIVES Note: Always make objectives measurable, e.g., 3 out of 5 times, 100%, learn 3 skills, etc., unless they are measurable on their own as in “List and discuss [issue] weekly…” Abuse/Neglect Goal: Explore and resolve issues relating to history of abuse/neglect victimization ▪ Share details of the abuse/neglect with therapist as able to do so ▪ Learn about typical long term/residual effects of traumatic life experiences ▪ Develop two strategies to help cope with stressful reminders/memories Alcohol/Drugs and Other Addictions Goal: Be free of drug/alcohol use/abuse ▪ Avoid people, places and situations where temptation might be overwhelming ▪ Explore dynamics relating to being the [child/husband/wife] of an [alcoholic/addict] and discuss them each week at support group meetings ▪ Learn five triggers for alcohol & drug use ▪ Reach ____ days/months/years of clean/sober living Adoption/Foster Care Placement Goal: Explore and resolve issues related to adoption/out-of-home placement ▪ Discuss ongoing concerns and issues related to adoptive and/or biological parents during weekly sessions ▪ Talk about his/her wishes with regard to permanency planning Anger Goal: Increase and practice ability to manage anger ▪ Walk away from situations that trigger strong emotions (100%) ...
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...Material Deprivation in Selected EU Countries According to EU-SILC Income Statistics Stávková Jana, Birčiaková Naďa, Turčínková Jana Abstract The article deals with issues of households at risk of poverty in relative conception. Income poverty means a situation when the threshold of 0.6 of median income is not achieved. The analysis of a broader definition of poverty is based on identification and assessment of material deprivation factors, including: financial stress, housing conditions, availability of consumer durables and basic needs. Data sources are based EU-SILC dataset. Presented analysis is focused on selected EU countries, namely Czech Republic, Finland, France, Spain and United Kingdom. The result identifies the problem areas that cause deprivation symptoms. Key words: EU-SILC, income, material deprivation, poverty 1. INTRODUCTION According to Delors and the EU (Marketing journal, 2011) competitiveness means a country’s ability to provide their citizens with a high and growing standard of living and employment to all who want to work. In the global definition of competitiveness, the three important and irreplaceable pillars are health, quality of education and the labor market, thus pillars dependent on labor force. Marketing and production oriented perceptions of competitiveness are based on the premise that consumers focus on competitive advantages of products in their shopping decision-making. Significant limitation to cosumers is presented by...
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...YE AR S CE L EB RA TIN G6 HISTORY HISTORY A World Transformed II: World in Flux E D I TOR PW AA -TA ST IC Y EA R S! RESOURCE Tania Asnes A L PACA-IN-CHIEF 2 0 1 2 Daniel Berdichevsky the World Scholar’s Cup® ® HISTORY | 1 History Resource 2012: A World in Flux Table of Contents Preface: A Swiftly Texting Planet ................................................................. 2 I. The Determinators....................................................................................... 4 Toward a model for technological change............................................. 5 I’m on Team IDUAR ................................................................................ 6 Disruptive technologies..............................................................................8 Classic Technologies ...................................................................................9 The time of wheels ..................................................................................9 How the stirrup stirred things up ......................................................10 Print all about it: the printing press ................................................... 11 II. Transformations in Everyday Life .......................................................... 13 Turning on the lights ................................................................................. 13 Picking up the telephone .......................................
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...In the United States, abortion laws began to appear in the 1820s, forbidding abortion after the fourth month of pregnancy. Through the efforts primarily of physicians, the American Medical Association, and legislators, most abortions in the US had been outlawed by 1900. By 1965, all fifty states banned abortion, with some exceptions which varied by state: to save the life of the mother, in cases of rape or incest, or if the fetus was deformed. Groups like the National Abortion Rights Action League and the Clergy Consultation Service on Abortion worked to liberalize anti-abortion laws. The Supreme Court in 1973, in the case of Roe v. Wade, declared most existing state abortion laws unconstitutional. This decision ruled out any legislative interference in the first trimester of pregnancy and put limits on what restrictions could be passed on abortions in later stages of pregnancy. While many celebrated the decision, others, especially in the Roman Catholic Church and in theologically conservative Christian groups, opposed the change. "Pro-life" and "pro-choice" evolved as the most common self-chosen names of the two movements, one to outlaw most abortion and the other to eliminate most legislative restrictions on abortions. According to the Center for Disease control –CDC In 2009, 784,507 legal induced abortions were reported to CDC from 48 reporting areas. The abortion rate for 2009 was 15.1 abortions per 1,000 women aged 15–44 years and the abortion ratio was 227 abortions...
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...ROGER B RUEDA WRITING CLASS 10 Kinds of Rhetorical Modes (1) Description Descriptive writing calls for close attention to details. Whether your subject is as small as a strawberry or as large as a football stadium, you should begin by observing your subject closely and deciding which details are most significant. Topic Suggestions: a basketball, baseball glove, or tennis racket a bowl of fruit a character from a book, film, or television programme a child's secret hiding place a city bus or subway train a closet a favourite restaurant a fridge or washing machine a Halloween costume a hospital emergency room a laptop computer a locker a mobile phone a painting a particular friend or family member a pet a photograph a pizza a rest room in a service station a small town cemetery a storefront window a street that leads to your home or school a treasured belonging a vase of flowers a waiting room a work table an accident scene an art exhibit an ideal apartment an inspiring view an item left too long in your refrigerator an unusual room backstage during a play or a concert the inside of a spaceship the scene at a concert or athletic event your dream house your favourite food your ideal roommate your memory of a place that you visited as a child your old neighbourhood (2) Narration At least one of the topics below may remind you of a particular incident that you can relate in a clearly organised narrative essay. a brush with...
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...Nor Azeriah Aida Bt Awang (0107003) 4) Kwang Yuk Ching (0100919) 5) Shawn Khoo Kay Keong (0106679) 6) Chong Po Yeng (0103069) Assignment Due Date: 27th July 2015 TABLE OF CONTENTS TITLE PAGE …………………………………………………………………...…….I 1 BACKGROUND Current Skincare Trend in Malaysia…………………………………...….1 Latest Value Perceptions toward Skincare…………………………..…....3 Top 4 Trends in Skin Care in Malaysia……………………….……..……4 Brief about L’Oréal Paris……………………………………..……….…..5 Current Direction of L’Oréal………………………………..……….……6 Skincare Products under L’Oréal Paris………………………………...….7 Prospective Consumers……………………………………………..….….7 Competitor Analysis…………………………………………………....….8 2 MARKETING OBJECTIVE …………………………………………….…11 3 ADVERTISING OBJECTIVE…………………………………………..…..11 4 TARGET AUDIENCE ANALYSIS AND RECOMMENDATION……..…12 5 SWOT ANALYSIS ……………………………………………………..…..14 6 MEDIA OBJECTIVE………………………………………………..………16 7 MEDIA STRATEGY………………………………………………..………16 8 MEDIA MIX……………………………………………………...…...…….17 9 MEDIA PLAN Thematic Media Plan………………………………………….…….20 Event Media Plan…………………………………………...…..…...25 Media Flowchart…………………………………………………….28 II 10 CONCLUSION.……………………………………………………..……...33 11 REFERENCES………………………………………………..…………….34 12 LIST OF TABLES Table 1.0………………………………………………………………5 Table 1.1………………………………………………………………9 Table 1.2……………………………………………………………. 10 Table 1.3……………………………………………………………..17 13 Appendices Appendix 1…………………………………………………………..37 ...
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...interested in news. Getting information is ordinary necessity of any person. Recently this trend has become particularly notable. If we look at the statistics of query word "news" in the most popular Internet search service Google, it turns out that at the beginning of the century it took only 30-40 percent of the total share of requests. In the second decade this figure rose to the level of 80 percent. However, the information contained in news releases, does not always reflect the hidden side of an event, and sometimes it is even boring and mediocre. As the horizon of an average reader becomes broader, the need for innovative coverage of what is happening around us is increasing. News agencies are finding new ways of presenting information: video podcasts, infographics. However, meaning and significance are often lost behind a beautiful design. In pursuit of the reader, agencies often lose their individuality, merging their materials with overall news flow. When a newsbreak is completely used up, and the reader is still interested in it, it becomes possible to fill the vacant space with excogitation, and sometimes to make everything up from scratch. And thus pseudonews are born - materials that replicate the style of information resources, but they differ from the real news by satirical content. The graduation thesis is devoted to pseudonews in the modern media space. In the framework of this thesis web sites and printed sources with pseudonews content, which are located in the...
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...MARKETING PLAN Senior Care Plus Final Draft Marketing Management Keller Graduate School of Management Contents 1.0 Executive Summary 3 2.0. Situation Analysis Overview 4 2.1. Market Summary 4 2.2. SWOT Analysis 8 2.2.1. Strengths: 8 2.2.2. Weaknesses: 8 2.2.3. Opportunities: 9 2.2.4. Threats: 9 2.3. Competition 9 2.4. Product Offering 10 2.5. Keys to Success 10 2.6. Critical Issues 10 3.0. Marketing Strategy Overview 11 3.1. Mission Statement 11 3.2. Marketing Objectives 12 3.2.1. Brand Identity 12 3.2.2. Value Proposition 13 3.2.3. Estimated Unit Sales 14 3.3. Financial Objectives 15 3.4. Target Markets 15 3.5 Positioning 17 3.6 Pricing Strategies 18 3.7. Marketing Attack Strategy 19 3.7.1 Advertising 20 3.7.2 Public Relations 21 3.7.3 Internet 21 3.7.4 Sales Promotion 22 3.8. Marketing Research 24 4.0 Controls Overview 24 4.1. Progress Milestones 25 4.2 Marketing Organization 26 4.3 Contingency Planning 26 4.4 Conclusion 27 References 29 1.0 Executive Summary The aging population of America is, no doubt, booming. Thus, a good number of businesses have been organized that cater to this sector of society. One of these are those retail stores that serve the needs of the senior population. Senior Care Plus (SCP) was conceptualized to specialize on the sales and service of specialized lifts, mobility aids, bed and bath safety products, medical alert systems...
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...|There are many ways to get information. The most common research methods are: literature searches, talking with people, focus groups, personal interviews, | |telephone surveys, mail surveys, email surveys, and internet surveys. | |A literature search involves reviewing all readily available materials. These materials can include internal company information, relevant trade | |publications, newspapers, magazines, annual reports, company literature, on-line data bases, and any other published materials. It is a very inexpensive | |method of gathering information, although it often does not yield timely information. Literature searches over the web are the fastest, while library | |literature searches can take between one and eight weeks. | |Talking with people is a good way to get information during the initial stages of a research project. It can be used to gather information that is not | |publicly available, or that is too new to be found in the literature. Examples might include meetings with prospects, customers, suppliers, and other types | |of business conversations at trade shows, seminars, and association meetings. Although often valuable, the information has questionable validity because it | |is highly subjective and might not be representative of the...
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...Knowledge in Civil Society The State and Drought: Villagers' Experiences Dr. Chitra Krishnan The State and Drought: Villagers' Experiences Part 11 Dr. Chitra Krishnan Knowledge in Civil Society Trust, 12-13-437, Street No. 1, Tarnaka, Secunderabad – 500 017 www.kicsforum.net 1 Part 2 of this report is in Kannada and authored by the villagers mentioned in this report. It can be downloaded from: http://ced.org.in/docs/kics/The_State_and_Drought_Kannada.pdf Title Date : The State and Drought: Villagers' Experiences : June 2014 About the Author : Chitra Krishnan was trained as a civil engineer at IIT Madras following which she worked on water resource issues in rural Kerala before pursuing her Master’s in Environmental Engineering in USA. Her working stints in different rural contexts and an organic farm in the USA influenced her markedly in her research quests. She completed her PhD from IIT Delhi on the traditional irrigation system of South India (tanks and anicuts). Her research publications include “Irrigation Infrastructure: The Case of the Tungabhadra River”2. She is currently practising dryland agriculture in Tumkur district, Karnataka and is involved in research studies looking at design and implementation issues of irrigation infrastructure from below. About Knowledge in Civil Society Trust : Knowledge in Civil Society (KICS) is a public charitable trust registered in India in 2010, but active as network of NGOs, grassroots activists...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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