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Urban Anaysis

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Submitted By smmolina
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“Eco- activists” were born out of the necessity to protect the environment against the landowners and real estate developers who were profiting from the landscape around Los Angeles. These eco- activist developed laws to help fight development. This is how the “enviro-crats” came to be. They were the administrators of the new laws created by the “eco- activists” that were there to protect the environment. These people had to navigate in such political atmosphere which was heavily influenced by the landowners and the developers. Although it would prove to be tough, it was not impossible. There were “enviro-crats” in state and local government and in the federal land agencies in the U.S. department of the interior. They were all playing a game of chess in the urban development of Southern California. A perfect example of this was seen when Bob Hope decided he wanted to sell Jordan Ranch to developers. The L.A. County Board of Supervisors was developer- friendly and permitted subdivisions to be built all over the mountain because developers were willing to pay top dollar for land, it was a lucrative business. But Park services could not match developers dollar –for- dollar even when funds were available to purchase land. So, if the envirocrats hoped to save any piece of land they would have to find another way to get the results they were seeking. This is how they developed their deal making approach. They made deals with developers to donate or sell property at a discount. One of the most important deal makers was Joseph T. Edmiston. He was the person who made the deal with Potomac and Bob Hope regarding the crucial piece of land that was up for sell. This did not make SOS members happy and they decided to take matters into their own hands by electing Maria Vandervolk into office because she lived in Ventura County. She eventually struck a “better” deal with developers regarding the Ahmanson and Potomac projects. Jordan Ranch would be sold to the Conservancy or the Park Service as part of the deal and the projects would be built on Laskey Mesa. This deal also included Runkle Ranch and Corral Cayon, Las Virgenes would be donated to Park services. The main goal was achieved but not everyone on either side was completely satisfied. But this was all part of the game.
The first serious competitor was the area west of downtown along Wilshire Boulevard. This was entirely because of the automobile. People decided to embrace the automobile because they felt it freed them from the growth machine they so wanted to rebel against. But this proved to be another way that the growth machine kept us in it’s clutch. It wasn’t long before someone, developer A.W. Ross realized this was it was a good opportunity for new shopping district. This was called the Miracle Mile which was designed with parking lots behind the stores and forbade parking on the street to ease the traffic congestion. It was designed differently because it was designed to accommodate the automobile. There was no need for this in the past. This decentralization was accelerated with the use of the automobile because shops no longer had to be within walking distance. This started with shopping centers and followed with office buildings with an outward push and pull. This also led to traffic and the eventual planning of our very much loved freeway system.

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