...My research question is what effects does online gaming have on the components of socialization and gender. I am investigating topics such as online socialization, impact on social life, gender roles, macrostructures, microstructures... From my experience, online gaming tends to destroy or severely damage an individual’s regular social life. Some online gamers prefer to socialize only through the game where the rules are less strict and they are free to act in a way they would not normally be in real society. Online gaming gives gamers a sense of confidence, calm and reassurance because it allows an individual to meet new people without worrying too much about the repercussions of their actions. There is a sense of ambiguity because in the game a person cannot determine who is controlling the other characters whether male or female. Gender roles are not as defined in the online world since you are allowed to choose your character’s gender or sex. This allows people to act out lives that they do not have or be a different person completely separate from the real world. The three journal articles I am using for this literature review are as follows: Video Game Characters and the Socialization of Gender Roles: Young People’s Perceptions Mirror Sexist Media Depictions Dill, Karen E., and Kathryn P. Thill. "Video Game Characters and the Socialization of Gender Roles: Young People's Perceptions Mirror Sexist Media Depictions." Sex Roles 57.11-12 (2007): 851-64. ProQuest. Web. 9 Oct...
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...professionals. Step2: Developing an approach to the problem – Exploratory research for identifying set of satisfaction drivers and conclusive research for identifying key satisfaction drivers. Step3: Research design * Exploratory Research(To generate hypothesis) * Depth Interview- not required since it is not a personal product, no expert’s review also required for cell phones. * Laddering – We are not trained professionals, so we are avoiding laddering * Observation, Ethnographic, Net-no graphic - Time consuming * Focus Group – 2 Group’s of homogenous focus group discussion (working professionals less than 5 years, working professionals greater than 5 years) * Conclusive Research * Probability sampling – not possible since no access to mobile user data base. * Non-Probability sampling – * Convenience – less quantitative tools only possible so this method is avoided * Judgmental – since everyone are mobile user no one can be given additional weight age. * Quota - it is logical as satisfaction differs as per user age group * Snowball – everyone uses mobile so snowball method not required. * Sample size estimation – (150 samples) – suggested by Professor * Questionnaire Preparation * Like scale is planned to be used as it will be easy for working professionals to fill. Step 4: Exploratory Research * Focus Group1 (7 young professionals , Time- 2hrs, moderator...
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...Literature Review in Games and Learning John Kirriemuir, Ceangal Angela McFarlane, Graduate School of Education, University of Bristol FOREWORD Computer games are today an important part of most children’s leisure lives and increasingly an important part of our culture as a whole. We often, as adults, watch in amazement as children dedicate hours to acting as football coaches, designers of empires, controllers of robots, wizards and emperors. In the past, computer games have been dismissed as a distraction from more ‘worthy’ activities, such as homework or playing outside. Today, however, researchers, teachers and designers of learning resources are beginning to ask how this powerful new medium might be used to support children’s learning. Rather than shutting the door of the school against the computer game, there is now increasing interest in asking whether computer games might be offering a powerful new resource to support learning in the information age. This review is intended as a timely introduction to current thinking about the role of computer games in supporting children’s learning inside and out of school. It highlights the key areas of research in the field, in particular the increasing interest in pleasurable learning, learning through doing and learning through collaboration, that games seem to offer. At the same time, the review takes a measured tone in acknowledging...
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...Exploratory: Do Video Games Have Negative Effects on Users? The form of entertainment is always changing with the shift in culture and advances in technology. One of the most popular forms of entertainment today is the use of video games. Video games have gotten more and more popular over the years. The use of them over a period of time can have a timely effect on the user just like any drug someone uses or any sport someone plays. Can they be positive effects or negative effects? Some people believe that video games are a bad influence and do nothing but harm to the gamer, which is the person who is playing the video game. Media in the news usually focuses on the negatives of video game use, completely leaving out the positives of it. If someone were to go up and ask ten parents if they think video games were bad or good for children or adolescents they would probably say bad, but there is actually some benefits to playing video games that can be determined. In a blog called “10 benefits of Playing Video Games” it shows a list of the ten benefits a person can get from playing video games such as boost cognitive health, improve hand eye coordination, and have sharper image (http://www.tastyhuman.com/10-benefits-of-playing-video-games/). I was very surprised to see such a long convincing list of benefits from video games. The reason why video games help cognitive health is because the majority of games require players to think tactically and make quick decisions. The article...
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...Research on Educational Impact of Games A Literature Review Institute for Games for Learning NYU Education/Assessment Group CUNY Education/Assessment Group White Paper # 02/2009 Version 0.1 June 25, 2009 Florrie Ng Helen Zeng Jan L. Plass Gaming Literature Coding In response to researchers’ calls for more systematic investigations of the use of games for learning, we conducted an extensive literature review on this topic. By surveying prior research, we examined the themes that emerged, the methodology employed, and the findings yielded, the ultimate goal being to identify knowledge gaps in the literature. To this end, we reviewed the relevant research conducted in the last 15 years by following the procedures outlined below. (a) Using the widely used social science database PsycINFO, we searched for articles which focused on both games and learning. The keywords chosen were “gam*” and either “learn*”, “teach*”, or “educat*” (the wildcard * can stand for any of a defined subset of all possible characters; for example “gam*” includes “game,” “games,” “gaming,” etc.). This generated about 4000 peer-reviewed articles from the earliest date (i.e., before 1960) to the end of 2008. (b) Given that studies conducted a decade ago tended to be less rigorous methodologically or yield obsolete results, we decided to focus our attention on more recent research. Once we narrowed down the time period to the years of 1995 to 2008, about 2400 peer-reviewed articles were left in the...
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...How To Market Facebook With Businesses Harry Pruitt Benedictine University Author Note Harry Pruitt, Student in Business, Benedictine University. Abstract We normally judge a book by its cover, so visuals can be very important. Online marketing through Facebook is no different. Most of our influences are through social media and more people are turning to social media to gain more business for their companies. Facebook has been successful in helping with business marketing, spending as little or as much as you want or need to. Facebook is the social platform for web based businesses near and far. Even though Facebook has its different problems, marketing within Facebook has been very successful thus far .Using different strategies and building creative profiles makes for a better business outcome. Bigger dreams become bigger goals, by staying on the right path you accomplish you objective and achieve your marketing goals as a business owner. How To Market Facebook With Businesses Facebook is an online social networking service. Facebook was founded in February 2004, by Mark Zuckerberg and some of his friends at Harvard University. The website was first used for Harvard University students only, but then it gradually excelled to various universities, high schools, and even 13 year old children. Before entering Facebook, the user must register and create a personal profile. The use of this social network is to add other users as friends, exchange messages, and receive automatic...
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...The Use of Cell Phones in Schools Rationale For better performance, advancement in technology has allowed mobile phones to perform various functions (Anderson, 2001). A cell phone is a great device, it can be used in education such as downloading educational apps and other educational materials (Anderson, 2001). In this case, there is a debate on whether they should be restricted in schools or they should be allowed as part of reference materials for their learning. Cell phones in classes will always cause distraction when lessons are on session, most of the students will spend most of their time playing games and watching videos instead of concentrating on their study, which leads to poor performance. The use of cell phones in schools leads to cheating. Students will use phones to send answers to questions to their friends, we have had so many cases of students been caught cheating using their cell phones. Cell phones are expensive and not everyone can afford, students without will be tempted to steal (Bianchi and Phillips, 2005). Everyone has his or her own opinion hence would like to be involved in the discussion to give to his or her own views about the topic. The best audiences to be involved in this kind of discussion are the students. The importance of the chosen topic is to give evidence on how students understand the social impacts of cell phones on life or work balance. The study is designed to provide the students with information on how the use of cell phones...
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...Bachelor of Business (Honours) In Accounting Semester 3 Module: Social Media Communications and Research CA 3 Rebranding and Corporate Identity Fails – learning from other`s mistakes Lecturer: Aisling Duhy Submission Date: 03/12/2012 Students: Shane O`Connor X00094606 Paige Crabtree X00088459 Table of Contents: Executive Summary Terms of reference Kodak company history Employee viewpoint Section 1 Rebranding Examples of rebranding fails London Olympics Tropicana Example of rebranding success Influence of alternatives Section 2 Research Exploratory research Focus groups In-depth interview Projective techniques Descriptive research Surveys Observations Panels Primary research recommendations Why use market research Why Kodak need to conduct primary research Results and conclusions references The survey Executive Summary The objective of this report is to pick a company and examine whether or not rebranding would be appropriate for a rebranding. My chosen company is Kodak Eastman. In This report I will cover the following things: Terms of Reference This report was commissioned by my Social Media Communications and Research lecturer Aishling as part of an assessment for that module within the Bachelor of Business (Honours) in Accounting at the Institute of Technology Tallaght. It accounts for 40% of the final marks and provides an insight into whether or not rebranding would be appropriate for my chosen company. My chosen...
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...discovering what generates pleasure and what generates distress for the individual. Changes produced by learning are not always positive in nature. People can acquire bad habits as well as good ones. Good study habit brings many possibilities of attaining better academic performance. Moreover, there are already numerous studies conducted about study habits in connection to the academic performance of student. Mohasco (2007), “Good study habits with proper attitudes will lead to good student’s performance in school”. If an individual is having a planned study habit and is willing to make that happen, it will lead him to a good performance in his school, as stated of Mohasco. Children nowadays, are fond of video games as stated in the study of “Gentile and Hauge” (2002) that video games had become a popular past time among children and...
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...Chapter 1 Topic: The impact of new advertising media technologies on company performance. Author: Tendai T Chigwada (R10651V) 1.0 Introduction The researcher will carry out a research on the impact of new media technologies on company performance using Econet Wireless Zimbabwe as the case study to the topic under study. In this research proposal, the researcher is going to highlight the activities to be followed in coming up with this research. The researcher will briefly explain the background to the study, statement to the problem, research objectives and questions, significance to the study. Not be left out are the delimitations, limitations, review of the literature, research methodology, data presentation and the budget to be allocated for the entire research. 1.1 Background to the study Econet Wireless Zimbabwe is Zimbabwe's largest provider of telecommunications services, providing solutions in mobile and fixed wireless telephony, public payphones, internet access and payment solutions. Econet launched its network on the 10th of July 1998 and listed on 17th September 1998. It is one of the largest companies on the Zimbabwe Stock Exchange in terms of market capitalization. The company continues to upgrade its network to carry more subscribers, and further widen its geographical coverage, which is already the most extensive in Zimbabwe. www.econet.co.zw. The reason which motivated me to study this topic is that ,marketing problems often have far reaching effects...
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...Running Head: Online Game Addiction Perception of and Addiction to Online Games as a Function of Personality Traits Searle Huh University of Southern California and Nicholas David Bowman Michigan State University Online Publication Date: April 26, 2008 Journal of Media Psychology, V 13, No. 2, Spring, 2008 Abstract With the growing popularity of online video games, there have been anecdotal reports suggesting that these games are highly addictive, with some gamers spending in excess of 40 to 50 hours per week playing. Thus, research into the individual characteristics that lead to excessive play is warranted. This paper examines two individual variables – personality and perceptions of media – and explores how they relate to online game play, specifically online game addiction. By presenting a revised metric for online game addiction, this paper explores the relationship between addiction and both personality and perception. Online addiction is presented in this paper as a process addiction with four unique factors: perceived social sanctions, excessive play, uncontrollable play, and displacement. Both personality and perception are found to be significantly associated with online game addiction. These results are interpreted and discussed, and future research direction is suggested. Keywords: online game addiction, Big Five personality traits, media perception, MMOs Perception and Addiction of Online Games as a Function of Personality Traits ...
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...2013 August 25, 2013 Research Paper on Smartphone Selection: Most Influencing factors to the End-Customer Research Paper on Smartphone Selection: Most Influencing factors to the End-Customer Submitted To Samy Ahmed, Senior Lecturer, School of Business North South University Submitted By Rafiul Ali 091 0695 530 Md. Yasin Rubel 091 0349 039 Md. Fakhrul Hasan 091 1024 530 Md. Nur-Ur-Rahman 101 0923 030 Kazi Naqui Ismail 082 437 030 Submitted To Samy Ahmed, Senior Lecturer, School of Business North South University Submitted By Rafiul Ali 091 0695 530 Md. Yasin Rubel 091 0349 039 Md. Fakhrul Hasan 091 1024 530 Md. Nur-Ur-Rahman 101 0923 030 Kazi Naqui Ismail 082 437 030 Content Chapter 1: Introduction 1.1 Origin of the Report 2 1.2 Background of the Research 2 1.3 Objective of the Research: 2 1.4 Approach to the Problem: 3 1.4.1 Theoretical Framework: 3 1.4.2 Analytical Model: 3 1.4.3 Research Question: 3 1.5 Methodology of the Report: 3 Chapter 2: Literatur Review 2.1 Smartphone: 5 2.2 Brand Image: 5 2.3 Perceived Price: 5 2.4 Operating System: 6 2.5 Screen Size: 6 2.6 Battery Life: 6 Chapter 3: Research Design & Methodology 3.1 Problem Definition: 8 3.1.1 Core problem: 8 3.1.2 Marketing research problem: 8 3.2 Model Development: 8 3.3 Questioner Design: 9 3.4 Research Methodology: 9 Chapter 4: Research Question & Hypothesis Development 4.1 Research Questions: 11 4.2 Hypotheses:...
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...---------------------------------------------------------------------------------------------------------- A Study on Applications of Mobile Phones by Students of NITK, Surathkal.. ---------------------------------------------------------------------------------------------------------- Submitted by B Shrikar, Roll No: 12HM34 as a project for Business Research. ---------------------------------------------------------------------------------------------------------- Contents Chapter-1 Introduction 3 Chapter-2 Review of Literature 4 Chapter-3 Methodology 5 Chapter-4 Data Analysis and Result 9 Chapter-5 Summary and Conclusion 19 Chapter-6 Bibliography 20 Team Members : 12HM33 TO 12HM40. Sachin , Shrikar B. 12HM34 Salman, Santosh, Saurabh, Sayelee, Kynsailin Snaitang Shruthi H, Chapter-1 Introduction A decade back, mobile phone was considered a luxury. But today, it is a necessary tool for communication, even for the students. Students of NITK vary in terms of parental income, interest, age, attitude, place of domicile, gender. They use mobile phone for information, entertainment and to stay connected with their family and friends. For some students mobile phone is also a fashion-oriented product and...
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...As the world moves into the second decade of the 21 st century, one of the major markers of this era is the rise and use of online communities. In particular, a paradigm called Web 2.0 describes recent technologies that focus on networking mass numbers of individuals into distinct communities over the Internet (O’Reilly, 2007). Social networking sites (SNS) are online communities designed to connect individuals to wider networks of relationships, and are one major example of Web 2.0 applications. Sites such as Facebook have exploded in membership. In a short period of 2007 – 2010, Facebook estimates that its membership has grown from 50 million to over 400 million users (Facebook, n.d.). Online social networks are now an integrated part of daily life and compel questions of how these media platforms affect human development, relationships, and interaction. Teenagers are among the most avid users of technology in general and social network sites in particular (Lenhart, Madden, Macgill, & Smith, 2007b). Recent reports find that youth spend nearly 10 hours per day using some form of technology, with socially networked media playing a large role in their daily lives (Rideout, Foehr, & Roberts, 2010). New technologies are deeply intertwined with adult perceptions about teenage life. Mimi Ito and colleagues observe that, “Although today’s questions about ‘kids these days’ have a familiar ring to them, the contemporary version is somewhat unusual in how strongly it equates generational...
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...and Children CHAPTER 7 Violent Video Games: The A COMPLETE GUIDE FOR PARENTS AND Newest Media Violence Hazard PROFESSIONALS Douglas A. Gentile and Craig A. Anderson Hazard Edited by Douglas A. Gentile In creating this electronic reprint, we have attempted to keep the style, pagination, and format as close to the published form as possible. Nonetheless, some errors may have occurred. If you discover a substantial error, please contact Craig Anderson using the following email address: caa@iastate.edu. Please note that this electronic reprint is provided as a courtesy. Please do not post or distribute this reprint in any fashion that may violate the copyright of the original publisher or the authors. Thank you for your interest in this work. In 1972, a new form of entertainment became commercially available with the release of the video game Pong. In Pong, two players tried to "hit" an electronic "ball" back and forth. From these humble beginnings, a revolution in the entertainment industry was born. Interactive game revenues are now significantly greater than the domestic film industry ("Industrial Strengths," 2000). Worldwide video games sales are now at $20 billion annually (Cohen, 2000). The PlayStation video game console, which began as a side project at Sony, now represents $6 billion of the company's $20 billion in annual sales (Cohen, 2000). It is reasonable to question whether video games may have similar effects to the effects...
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