...(MKT 3336) Assignment on Selling the Wheel (Marketing Strategy) Submitted to: Sarkar Rafiz Ahmed Ratan Assistant Professor Submitted by: Alif Al Md. Salauddin ID: 111 061 006 Dept: BBA Date of Submission: April 28, 2009 Selling The Wheel Marketing Strategy_______________________________________________ It is a story where inventor who invented wheel and how they promote that successfully. Creator MAX was the originator of the wheel. At the time of invention the wheel he found so many problems, sweaty workers very slowly cutting big heavy stones with hammers and chisels and then dragging the huge stones in a place was seen by him. Identifying the problems, pyramid can be accomplished quicker by using new technology. When he thought about it, he made a solution that was the Wheel. It could makes mankind life relaxed & faster. They made the Wheel only for sell. MAX & MINNIE wanted to sell it for achieving money. It was big problem that nobody didn’t know who their customers were. They tried to find out to their customer they roll that Wheel near to their neighbors near relatives. It was an act of promotion of Wheel. But it was not effective to attract their neighbors as a customer. Because they didn’t know nothing about marketing. Then he went to go to Oracle for some suggestion for their progress. The Oracle suggest for find out some Bedrock Questions answer. Those are. v Who are our customer? v How their manner of life? v Who are our competitors? v What...
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...ITT TECHNICAL INSTITUTE GS1145 Graded Assignments Unit 1 Assignment 1: Change Wheel Course Objectives and Learning Outcomes Describe personal changes in relation to global/historical changes. Communicate information using Microsoft Office productivity tools and email. Assignment Requirements Review Chapter 1, pp. 4-19 and then complete the Change Wheel Worksheet (found on the next page in this graded assignment.) Required Resources Completed Preparation for Success Checklist Textbook Submission Requirements Submit completed worksheet to instructor by the beginning of Unit 2. The Change Wheel Personal and Global Perspectives Before completing this assignment, please review Chapter 1, pp. 4-19. In Unit 1, we looked at change from several vantage points, including need, difficulty, and strategies for success. To complete this assignment, think carefully about change you have experienced in your personal life, and change in the world around you during your life. Task 1: Personal Change Identification Directions: Brainstorm a list of significant changes you have personally experienced throughout your life. Review your list, and identify six major changes that have affected you in very important ways. List them here: 1. Paying Car note 2. Changing Friends 3. Keeping Postive Attitue 4. Stop Complaining 5. Becoming Independent 6. Looking and Talking Professional 7. __________________________________________________________ ...
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...parents loved and provided for me but they had a very crazy relationship. There was parties, drugs, adultery, fighting, as well as physical and verbal abuse. It is obvious to me now why I have always struggled in relationships. According to Siegal & Bryson, the dysfunction I witnessed between my parents gave me an insecurity about myself, them, and relationships (2011). I am even confident enough to say that, as an alcoholic, my mirror neurons began connecting with their poor behaviors at an early age. Today, I am saved by His grace and being made new! One of my objectives in life is to have a lasting and influential effect on people. It is easy to understand how happy I was ten months ago when my wife told me that we were going to be parents. That meant, I was going to be given an opportunity to have the kind of influence on people that I had longed for!! If you couple that experience with my life objective, hopefully you can see how important it is for me to export all this information to the daughter. I truly love to experience growth through mind and brain training! I am excited to have a chance to offer my daughter the things that I did not have as a child. I am going to center this paper around: how these new understandings of brain development and...
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...have become products sold in specialty stores, such as shoe stores, men’s clothing stores, and jewellery stores. THEORIES OF RETAIL CHANGE 1 19.2.2013 г. CYCLICAL THEORY Cyclical theory basically explains the different phases in a company. According to this theory, change follows a pattern and all phases have identifiable attributes associated with them. There are three primary components associated with the theory: wheel of retailing, retail life cycle and retail accordion. While wheel of retailing refers to a company entering the market with low prices and affordable service in order to challenge competitors, retail life cycle addresses the four stages that a company goes through when entering the buyer's market. The retail accordion aspect of cyclical theory suggests that some businesses go from outlets that offer an array of products to establishments providing a narrow selection of goods and services. These establishments later return to a generalized outlet store. Retail accordion is also known as general-specificgeneral theory. WHEEL OF RETAILING McNair (1958)...
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...Abstract The document enclosed contains a project proposal for review by the Wobbly Wheels IT Governance Board. The purpose of the proposal is to outline a new system to automate shipment size tracking, increasing profitability and competitive advantage. Enclosed is a full description of the project, how it aligns to the business needs, and performance measurements for ensuring business value is attained. Additionally, included is the standardized System Development Life Cycle process, used to ensure the project remains aligned to business needs throughout its life cycle. Wobbly Wheels IT Decision Paper Wobbly Wheels has expressed numerous complaints involving the current delivery system. One of the key complaints is the lack of processes for tracking shipment sizes and the capacity within warehouses and trucks. The lack of formal processes has resulted in multiple turned away shipments, due to overloaded warehouses, or lack of space in loaded trucks. The project below is meant to specifically address this issue of informal shipment size tracking. Project Description The proposed project is an automated system for tracking the weight and dimensions of packages, integrated with the information about warehouse and truck capacity in order to ensure that trucks can be loaded to full capacity without fear of turned away shipments. The warehouse employees would use the system for inputting shipments size and dimensions, while dispatchers would use the information to choose...
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...chose for my organizational behavior project was managing stress and the work-life balance. I chose this topic after doing the wheel of life project in class. When I did that activity I was amazed to see how far off my work-life balance was. From what my ideal wheel of life looked like compared to my actual wheel of life they were way opposite from each other. There were some other students around me that had similar appearances but not quite as drastic as mine was. So after that activity I decided that I would look into other’s work-life balance and how they manage stress. To narrow my results I chose to look at others in the same profession that I am in, nursing. To research this topic I talked or interviewed other nurses including co-workers and other classmates, I handed out a brief five question survey and a wheel of life activity for them to fill out and return to me and I also used the text for ways to improve work-life balance and reduce stress. So after a staff meeting I handed out several surveys and spoke with about 8 co-workers. I received 24 surveys back and only about 7 wheel of life activities. The things that I spoke with the other nurses about were things such as; what causes stress, what relives their stress, how stress effects their lives, what could their employer do to lower stress, and does the employer offer them assistance already in creating a more balance in their work and life. The survey that was handed out had 5 questions on it and I received 24 back...
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... 1.945.632 ₤ • ROE 10.15% • PFN 23.878.550 ₤ Strategie perseguibili: Modificare la strategia commerciale: 1. Focus esclusivo sul mercato Private (Qualità D) 2. Mixed Strategy (Qualità A-‐ Premium, Adver@sing level 7%, Produzione rimanente per Private) Previsioni Mercato Private: • Ricavi 52.800.000 ₤ (-‐5,9%) • EBIT 5.421.319 ₤ (-‐23,29%) • U$le Ne/o 957.791 ₤ (-‐50,77%) • ROE 9,46% (-‐7%) • PFN 29.539.123 ₤ • Cash Flow Finale – 4.051.792 ₤ Mixed Strategy: • Ricavi 100.646.400 ₤ (+79,4%) • EBIT 20.783.668 ₤ (+194%) • U$le Ne/o 10.175.200 ₤ (423%) • ROE 52,61% (+418,32%) • PFN 21.602.011 ₤ 2 • Cash Flow Finale 3.397.989 ₤ AGENDA Assump&on Liquidità opera@va Mercato private: Profit Plan • Profit Wheel • Cash Wheel • ROE Wheel Credi@...
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...marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school saw a clear distinction between urban & rural India, & suggested a different approach, skills, tools & strategies to be successful in rural markets. What differentiates the two markets is not mere income, but a host of other infrastructural & socio-cultural factors. Thus, the rural market cannot be tapped successfully with an urban marketing mindset & would definitely require its thorough understanding. In other words, the approach toward rural markets needs to be distinct from the one adopted for the urban markets. Thus, in a large rural economy like India’s, rural marketing has emerged as an important & distinct internal sub-division within the marketing discipline. This sub-division clearly highlights the differences between rural marketing & mainstream marketing. Table of contents 1) Rural marketing 3 2) Evolution of rural marketing 4 3) Nature of rural market 8 4) Rural marketing transactional or developmental 9 5) Classification of rural consumers 11 6) Roadblocks of Indian Rural Markets 12 7) Attractiveness of rural market 14 8) Rural Vs Urban Marketing 19 9) Rural consumer behavior 22 10) 4 A’s approach of Indian Rural Market 25 11) Rural marketing Mix 28 12) Marketing strategies to capture...
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...Lena Cruz GS1145 Strategies for the Technical Professional Unit 1 Assignment 2: Change Wheel Reflection After moving from San Bernardino, California to Salem, Oregon, there have been many changes in my life. My boyfriend and I seem to be happier living in a nice, small town community rather than the crowded and long winded commute we once had in California. The environment here is fresh and clean, and the people nicer. We do miss the food in California, but other than that we are happier here in Oregon. My two change wheels have acknowledged technology as a major factor in how I view the world and how it applies to my life. I have always loved technology and wanted to finish my degree pursuing my passion. I loved Michigan Technological University and it has been hard to find a similar institution with a developed Networking program. I have tried finishing my degree at University of Hawaii West Oahu, but their program and the long, arduous commute between University of Hawaii West Oahu and Honolulu Community College made the experience unfavorable to an ideal learning environment. I felt that ITT Technical Institute can give me a similar experience to what I once had at Michigan Tech, and will allow me to finish my degree. It’s been about 3 years since I have been to school, but I feel prepared and eager to learn. This quarter has given me classes that I have already experienced. Although I am unhappy with the outcome, I feel that I do need the refresher courses and...
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...Organizational Paper OI/361 May 16, 2012 Organizational Paper In this paper it will discuss two different organizations, in which I will evaluate the impact of Innovation on organizations. This paper will also discuss the strategy, process, product, services and how it has affected the two organizations of choices. Tyler Perry foundation Strategy Tyler’s strategy was to get his audiences attention, and by him filming his own Francis (2010) episodes of Tyler Perry’s House of Payne his on studios, and offered it to the TV networks to show for nothing alerting his mailing list when it was due to be screened. Therefore, he is not just creative, but also smart. He was able to get his show on a network at no cost to him and, with his mailing. He promoted his own work though the mailing list. With his innovation, it has impact many people, and their home as well as Atlanta community with his amazing inspirational. Process His process is simply. He takes real life stores of families and others in mind while of course taking his own life stores as well. Doing this process, he gets creative. He is a good story teller. Tyler stated that he” uses voice his work to inspire, and up lift people that is the best gift to in the world. He also stated that he has many stories to tell in what he writes about in human experience he has years of stuff built up” (Tyler Perry, 2011). Keeping himself busy is part of his process he is all about keeping his audience happy. It is...
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...Bahria university Karachi campus Business plan Art on wheel Group members: Anjali Pinjani Aqsa Rajput Hina Kumari Samia Irshad Sumbal Saleem TABLE OF CONTENTS Description of Business: 3 1.0 Executive Summary 3 Business Idea: 6 Type of Organization 7 Marketing and sales strategy 7 Key success factors: 8 Short-term business goals: 8 Long-term business goals: 8 Mission 9 Vision 9 Socially responsible organization. 10 4.0 Opportunity Analysis & Research 10 Target customer: 11 4.1 Industry Analysis 11 Future Outlook and Trends 12 Market Segmentation 12 Industry and Market Forecast 13 4.2 Environmental Analysis 13 SWOT Analysis 13 Competitive Analysis 14 Analysis of Competitors 14 5.1 Products/Services 17 Products 17 2.2 Services 19 Meeting customer needs: 20 Pricing 21 Type of Payment 21 5.3 Promotion 22 Publicity for your organization 25 Public Relations & Publicity 25 Distribution 26 Access routes : 26 6.0 Management & Operations 27 6.1 Management Team 27 6.2 Research & Development 29 6.3 Facilities 30 Machinery and Equipment 30 Technology Utilization 30 Inventory, Production, & Quality Assurance 30 Production process 30 Production-distribution channel 31 Flow of Orders 31 7.0 Financial Analysis & Projections 34 Record keeping system. 34 7.1 Sources & Uses of Capital 34 Cash reserve & start-up capital: 35 Sources of financing 36 Bootstrap financing...
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...Detergent wars: Nirma, Wheel & Ghari HLL entered India in 1957 and was the undisputed leader in detergent space. Surf was the most selling detergent in India. However in 1980's Surf suffered huge losses at the hands of a new and small firm, Nirma Chemicals. Nirma was launched in 1969 and its primary focus was to create a good, branded product at affordable prices. The product was priced far lower than the market leader - Surf. Nirma caught the attention of the middle-class and lower middle class customers and had such great sales that it evicted HUL's Surf from the No. 1 position in 1985. HLL then had a look at the situation and found that there was a large market segmentation in detergent space and then came up with lower priced Wheel (green) and Rin (blue) detergent powders targeted at different market segments. This segmentation helped HLL regain part of its lost market. This post deals with price wars which are becoming an essential part of business. But a cut in price is the last resort in a price war. We will discuss more on various tactics to fight a price war. I will primarily focus on price wars in the detergent space, will also chip in with more examples as and when suitable. Before i delve into more theories and strategies, lets have a look at some stats and series of events: The detergent market in India can be divided into premium (Surf, Ariel), mid-price (Rin, Henko, Tide) and popular segments (Ghari, Wheel, Nirma, Mr. White). They account for 15%...
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...12 species. The soap nut tree, also known as Soapberry, has been used traditionally in India to wash clothes and hair. The Indian names for soap nut are Ritha, Doadni, Doda or Dodan. In China and Japan it has been used as a remedy for centuries. ABOUT THIS REPORT Delivery method: instant download Report format: PDF (download a sample) Market statistics: Excel workbook (download a sample) Overview Discover the latest market trends and uncover sources of future market growth for the Home Care industry in India with research from Euromonitor's team of in-country analysts. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. If you're in the Home Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions. When you purchase this report, you also get the data and the content from these category reports in India for free: * Air Care * Bleach * Dishwashing * Insecticides * Laundry care * Polishes * Surface care * Toilet care The Home Care in India market research report includes: * Analysis of key supply-side and demand trends * Historic volumes and values, company and brand market shares * Five year forecasts of market trends and market growth * Robust and transparent market research methodology, conducted in-country Our...
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...Organizational Strategies HCI 510 November 19, 2012 Mr. Lee Edwards IT Agenda 2 To achieve success in this information economy, IT is a critical facet of any organization. IT goals exists to help organizational leaders understand why IT goals must align with those of the business, how IT delivers value, and how its performance is measured, its resources properly allocated and its risks mitigated. In this paper, I will be discussing the relationship between the IT Department and organizational strategies, along with strategies that make an effective IT Department. Effective organizational strategies should be looked at like a wheel. It comprises five components: Leadership, Decision-making and structure, People, Work processes and systems and of course, culture. Leadership comprises a clear vision and priorities and a cohesive leadership team. The decision making portion makes up clear roles and accountabilities for decisions and an organizational structure that supports objectives. The people portion of the wheel includes organizational and individual talents necessary for success, and performance measures and incentives aligned with objectives. Work processes and systems encompass superior execution of pragmatic work processes and effective and efficient support processes and systems. And, finally the last portion is the organization culture. The culture covers high performance values and behaviors and a capacity to change. IT strategy is needed...
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...Twheel Marketing Plan Juan Carlos Vargas March 30, 2011 Keller Graduate School of Management MM522 Marketing Management Zach Yabs 1.0 Executive Summary The Twheel is an innovation on the pneumatic tire that uses an internal structure of spokes instead of air pressure to hold a tire together. The Twheel will provide value to customers via increases in performance, safety, and durability, as well as decreasing maintenance times, and environmental and personal costs. There are issues to contend with such excessive vibration and safety concerns that must be corrected. The Twheel will be introduced to the U.S. market in a three phase roll-out. The Twheel will gain acceptance in the market through an initial deployment into auto-racing, which will showcase the effectiveness of technology to the masses. Coinciding with the auto-racing deployment will be heavy advertising and promotions budgets, as well as celebrity endorsements that will establish the brand image. The roll-out will then proceed to the luxury car segment at premium pricing, and then conclude with mass retailers and most car manufacturers at reduced prices. The time frame of the initial roll-out will be approximately 5 years. Future targets will include military, construction, and specialty personal transportation vehicles. 2.0 Situational Analysis 2.1 Market Summary The tire industry is well developed, yet the emerging Twheel will have its own industry...
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