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1. สรุปเนื้อหา

Bob Prescott เป็นผู้ควบคุมดูแลโรงไม้ Blue Ridge กำลังพิจารณาที่จะเพิ่มลานไม้ Longwood แห่งใหม่ ซึ่งมีข้อดี 2 ประการคือ โรงไม้จะไม่ต้องซื้อ shortwood จากsupplierอีกต่อไป และสร้างโอกาสที่จะขาย shortwood ในตลาดเปิดซึ่งเป็นลูกค้ากลุ่มใหม่ของ WPC โดยลานไม้ใหม่นี้ ไม่เพียงแต่ช่วยลดต้นทุนในการดำเนินงาน ยังเพิ่มรายได้ให้กับบริษัท ลานไม้แห่งใหม่นี้จะใช้เทคโนโลยีที่สามารถใช้ longwood ในการดำเนินงานได้โดยตรง ซึ่งปัจจุบันทางโรงงานต้องใช้ shortwood ที่ซื้อมาจากคู่แข่งคือโรงไม้ Shenandoah ถ้า Prescott เพิ่มเครื่องจักรใหม่นี้ เขาก็ไม่จำเป็นที่จะต้องสั่งซื้อไม้จากShenandoah และยังสามารถแข่งขันกับ Shenandoah ในตลาด shortwood อีกด้วย คำถามคือผลประโยชน์ที่คาดว่าจะได้รับนั้นมากพอที่จะครอบคลุมค่าใช้จ่ายในการลงทุนมูลค่า 18 ล้านเหรียญ รวมถึงเงินทุนหมุนเวียนส่วนเพิ่มในการลงทุน 6 ปีต่อจากนี้หรือไม่

ค่าใช้จ่ายในการลงทุนจะถูกใช้ในช่วง 2 ปีแรก โดยใช้ในปี 2007 เป็นจำนวน 16ล้านเหรียญ และอีก 2 ล้านเหรียญในปี 2008 เมื่อลานไม้แห่งใหม่เริ่มเปิดดำเนินงานในปี 2008 โรงไม้จะมาสามารถลดต้นทุนในการดำเนินงานได้ 2 ล้านเหรียญในปี 2008 และ 3.5เหรียญต่อปี ในปีถัดๆไป ซึ่งเกิดจากการที่โรงไม้ผลิต shortwood ได้เอง โดยไม่ต้องซื้อจากโรงไม้อื่น นอกจากนี้ Prescott ยังวางแผนที่จะขาย shortwood ในตลาดเปิดให้เร็วที่สุด โดยในปี 2008 เขาคาดว่าจะได้รายได้ประมาณ 4 ล้านเหรียญ และถึง 10ล้านเหรียญในปี 2009 โดยจะยังได้ 10 ล้านเหรียญไปตลอดจนถึงปี 2013 Prescott ประมาณการว่าต้นทุนขาย (ก่อนหักค่าเสื่อมราคาสะสม) คิดเป็น 75% ของรายได้ และ SG&A ค่าใช้จ่ายดำเนินงาน คิดเป็น 5% ของรายได้

นอกจากค่าใช้จ่ายในการลงทุนจำนวน 18 ล้านเหรียญแล้ว รายได้ที่เพิ่มขึ้นจะทำให้ปริมาณสินค้าคงคลังและลูกหนี้เพิ่มขึ้น โดยเงินทุนหมุนเวียน(NWC) โดยเฉลี่ย จะเท่ากับ 10% ของรายได้ต่อปี ดังนั้นการลงทุนในเงินทุนหมุนเวียนในแต่ละปีจะเท่ากับ 10% ของยอดขายส่วนเพิ่มในแต่ละปี โดยในปี 2013 ซึ่งเป็นปลายอายุของเครื่องจักร บริษัทจะสามารถครอบคลุมเงินทุนหมุนเวียนทั้งหมดได้ แต่จะครอบคลุมเงินลงทุนทั้งหมดเพียงแค่ 10% หรือ 1.8

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