...Written task 2B "If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them." I personally don’t agree with the statement above. In today’s world most companies target popularity more than quality; but why? It’s simple…because we now live in a society in which people, especially teenagers, follow trends; not because they really like them, but because they want to fit in with the “group”. If you asked someone to name a random watch brand, this person is probably going to answer something like “Rolex or swatch”, two brands that spend more than half of their money in publicizing their product than to make it better. A really good example could be “Beats”…for a long time this has been an earphones and speaker’s brand that everybody likes and knows. the problem is that on an international list of the top brands in this field, it is at the 17th place. Even after Apple, which is know for it’s smart devices and not headphones. Why is this though? Beats owns 57% of the headphone market, more than half, this is because it spends 14$ for each pair of headphones and sells it to customers for approximately 300$ to spend in marketing! Until today around 1.8Bilion dollars were spent on marketing…singers, soccer players, boxing champions or even DJs are payed to wear this brand so that people that admire them will think they are “cool” and will buy them. Shure is another brand of the same field, the...
Words: 325 - Pages: 2
...“Rules are what the artist breaks; the memorable never emerged from a formula”– Bill Bernbach. This ideal was strongly recognized and applied to by world-renowned photographer Oliver Toscani as he launched an exceptionally controversial advertisement titled “The Three Hearts” under the clothing company United Colors of Benetton. It is important to note that this contentious ad is not one of arbitrariness, but a calculated marketing tactic employed by United Colors of Benetton defined as “shock advertising.” Most of Benetton’s advertisements have been known to cause great controversy and disgust, especially because their advertisements did not directly relate to any of the merchandise they sell. However, by deviating from generic marketing strategies such as hiring clothes models or relying on the aesthetic appeal of their stores, United Colors of Benetton pursues a superior motive of promoting tolerance in society and creating an active democracy without ideological borders. Additionally, their brand does not communicate with the consumer, but with an individual. This cannot target an age group but rather a shared vision of issues that need to be addressed. Therefore, they attract their market through the use of pathos to emotionally appeal to consumers, which creates a collective awareness for social issues such as capital punishment, AIDS, and race relations. The social issue of racism is addressed in the advertisement that will be analyzed in the following critical response...
Words: 893 - Pages: 4
...effectiveness of the recruitment and selection process. 4. Identify relevant managers and other staff you need to consult during development of recruitment and selection policies and from who you will need support to make the new policies successful. 5. Identify the strategies you will use to obtain support from key personnel, particularly senior managers, for your new recruitment and selection policies at BS Training. 6. Create draft forms and documents that support your new recruitment, selection and induction process policies. 7. Explain how you will communicate your new policies and procedures to relevant staff and create a training plan to ensure they are able to follow your processes properly. You must provide: • A hard copy of your written report Your assessor will be looking for the following in your report: • Evidence and referenced sources e.g. reading reference materials, internet research and direct research (contacting and interviewing organisations) that support your analysis. • Conclusion discussing overall process. • A list of your recommendations to revise the BS Training recruitment process. • A logical, formatted structure with an introduction, body and conclusion or with clear headings for each...
Words: 262 - Pages: 2
...Dear Mum. The past few days have been horrendous, we had been fighting non-stop for 3 and a half days. Your will be happy to know that I am safe and not injured; although I wish I could say the same for many of the soldiers that I fought with. Throughout the past few days I had seen many terrifying things that would completely change your idea about the war. You know how people say that Soldiers are meant to be strong, brave and fierce? Well this is not the case. They look like beggars that we would see on the side of the street as we were walking to the shop. As we were fighting everyone got more and more tired with each attack. They all looked as though they were sleepwalking. Not having a clue what they were doing. I feel as though the war as been presented in a completely contrasted way to what the government had said as I was joining for the war. When I signed up for it, they made it seem as though I was doing a great thing for my country and that we would go to Germany, fight out fight, then return home brave and victorious. However they did not say anything about the hardships that us soldiers would face on this unwanted journey. Innocent people such-as myself are dying left right and center, that all came to the war thinking the same as me. That It was an honor. The living conditions here are non-existent in normal human civilization. We sleep for nights in a row in trenches filled with mud and water. With out clothes soaked through to our skin. The smell is hideous...
Words: 690 - Pages: 3
... | Daytime | | Evening/Mobile | | Email address | | Company name | | Training date(s) | | Training location | | Trainer’s name | | Assessment due date | | Date submitted | | Submission Date | | Resubmit 1 | | Resubmit 2 | | Purpose of the assessment The purpose of this assessment task is to assess evidence for part of a unit/s of competency which in full will lead towards a nationally-accredited qualification I acknowledge the following (all boxes need to be ticked) ❏ The assessment process has been explained to me ❏ I am ready to commence the assessment process. I have been advised of the assessment requirements, my rights and responsibilities as an assessment candidate, and I choose to be assessed at this time ❏ I understand which unit/s to complete, evidence I need to provide, and how to complete this document ❏ I understand my right of appeal, and this has been fully explained to me ❏ I have discussed with my trainer any special needs that should be considered when undertaking this assessment task | Candidate declaration - By signing/dating below, I declare that 1. I have been advised of the assessment requirements for this unit of competency, have been made aware of my rights and responsibilities as...
Words: 2880 - Pages: 12
...office or dispatch office at some distance from the moderator’s home address and this can lead to delays in the moderation process. Candidates’ work should not be sent in bulky folders and it would be helpful if pages were numbered and all work was removed from plastic wallets. Candidate names and numbers must be recorded on the front of the Candidate Record Forms. Task Choices The most frequently attempted tasks were those based on Tourism (35% of work seen), Water on the Land (32%), the Coastal Zone (12%), Changing Urban Environments (7%) and the Living World (6%). Centres successfully contextualised the chosen task so that their candidates were able to produce valid investigations. There were some instances of centres attempting a task from the incorrect year of submission or deviating from the task, although not to a degree that invalidated the work produced. The Investigations Many investigations exceeded the guidance of 2000 words and some were far too long. This was particularly evident where very able candidates had access to ICT for the majority, or all, of the time allowed for the task. Centres are advised to ensure that all of their candidates keep to the guidance of 2000 words. Shorter and more succinct pieces of work tend to be more tightly focused, they are easier for centres to mark and they are more manageable from the candidates’ perspective. The more concise style has led, in some instances, to higher quality writing and more attention to detail...
Words: 354 - Pages: 2
... Goals Successful completion of this assessment will contribute evidence of your knowledge and skills in the following elements from the unit of competency: • Take notes • Transcribe notes • Edit and revise text Assessment guidelines Before commencing this assessment it is recommended you read through all the content for this unit. It is important that all your tasks for this assessment are received together. Please complete all tasks in this assessment before submitting; your work will not be assessed if you submit partial assessment. • Complete all assessment tasks below in a Microsoft Office compatible document or a PDF. • If you need to provide supporting documentation please ensure it is in Microsoft Office or Office compatible document such as PDF. • It is recommended that you include your name on each page of all documents you submit. For more information on assessment procedures, appeals and recognition of prior learning please refer to the student handbook. Task 1 If you are in a workplace, locate your company style guide and document storage policy. If you are not in a workplace (or your workplace does not have a style guide or document storage policy) use the XYZ Company style guide and the XYZ Company document storage policy. (The XYZ Company style guide and document storage policy can be downloaded from the screen where you accessed this assessment.) Imagine...
Words: 1235 - Pages: 5
...article was very helpful because it showed and explained to me the key elements that are needed when conducting a good strong job analysis. This article showed me that I needed to include both essential and non-essential task descriptions. It also gave specifics on the type of equipment that would need to be used and physical demands as well as many other things to include in my analysis. I was honestly hoping this article would help me more. Though I found some of it useful, it didn’t really help me understand what exactly I need to do to gather the information needed in the job analysis. The second article I found was by Jody Wheaton. Her article is all about how conducting a proper job analysis can improve your business. In the article she describes different ways to actually conduct a job analysis. The thing I took from this article was mostly the importance of actually doing research into the job. Because of this article, I actually sought out the HR department and found out what kind of things they would actually need in an HR reception/assistant position. I wanted to know what kind of equipment they would be using and what exactly they would like that person in that role to do. Jody Wheaton states that “Knowledge, skills, abilities, work behaviors, tasks associated with the job, competencies and cultural aspects of the organization should all be part of the data collection process.”2 I was able to add some of these aspects into my paper as well, allowing it to be a little...
Words: 685 - Pages: 3
...General Outline for Business Consulting Reports Management 451 Your group’s report will follow a similar format. Sample consulting reports from previous semesters are available in the library on course reserve. I. Cover Page Covers are usually printed on heavy, flexible pieces of paper called “coverstock.” The main reason that “coverstock” is used is so that it can protect the document. The cover should carry the title of the report along with some extra information that will help people who may want to file it for later use. For example, you might want to list the members of the team, show off the company logo, and list the date of the final submission of the report. For more on creating a good title, make sure to carefully review section 3 (Title Page) You can create your cover by preparing your material with a word-processing program. If your computer’s printer won’t print on “coverstock,” you can print it on regular paper, and then photocopy it on heavier paper (Paula Lewis in the EMA office can help you out with this). II. Disclaimer Page A disclaimer is a statement that the company or organization hopes will limit its liability for the product or service it provides (as your instructors, we certainly do not want to be held responsible for any bad advice or research you provide your clients ☺ ). The disclaimer statement is fairly typical in consulting projects, and if nothing else reflects the seriousness of writing at a professional level...
Words: 3435 - Pages: 14
...Challenge 2012. * Took on the task of training C division members in preperation of tournaments. National Schools Literature Festival 2014 * Represnted school in Literature debates against competing schools and worked well with team to produce worthy arguments. Literature Learning Journey to United Kingdom * Selected and chosen as class representitive to gain a deeper understanding of the origins of Literature; namely Shakespeare. OTHER ACTIVITIES St. Anthony’s Canossian Secondary School, Netball Team 2010 - 2013 * Represented school in Netball tournaments such as the East Zone Tournament and M1 Challenge 2012. * Took on the task of training C division members in preperation of tournaments. National Schools Literature Festival 2014 * Represnted school in Literature debates against competing schools and worked well with team to produce worthy arguments. Literature Learning Journey to United Kingdom * Selected and chosen as class representitive to gain a deeper understanding of the origins of Literature; namely Shakespeare. ADDITIONAL INFORMATION * Proficient in Microsoft Word, Excel and Powerpoint. * Open to learning new skills on various platforms and appreciates constructive criticism. * Fluent in English; both spoken and written. * Enjoys writing and theory based...
Words: 494 - Pages: 2
...conclusions based on evidence presented can be drawn. SAMPLE CASE STUDY FOCUSING ON MANAGEMENT STRATEGIES: Management Case Study Introduction Throughout the study, Shelley’s class was well managed. Explanations and evidence to support the following six assertions regarding Shelley’s management style are presented: 1. Shelley did not focus extensively on behavior management; 2. Shelley monitored student behavior throughout lessons; 3. Shelley promptly dealt with potential disruptive behavior; 4. Shelley reinforced acceptable behavior; 5. Shelley was very tolerant of student interaction and discussion; and, 6. Shelley devoted a great deal of time to task management. Assertions and Evidence Throughout the study, Shelley did not focus extensively on behavior management. On most days, the students in Shelley’s class were very well behaved and seemed to be familiar with Shelley’s rules regarding classroom behavior. On occasions when Shelley considered student behavior to be inappropriate, she provided corrective feedback in the form of non-verbal gestures or short reprimands. Once the feedback was provided, Shelley continued with instruction and did not dwell on behavior. Examples of corrective feedback statements regarding the behavior of the whole class included, “Let’s get back into control,...
Words: 1264 - Pages: 6
...Efficiency Chapter 8 .......................Prepare Thoroughly Before You Begin Chapter 9 .......................Do Your Homework Chapter 10 .....................Leverage Your Special Talents Chapter 11 .....................Identify Your Key Constraints Chapter 12 .....................Take It One Oil Barrel At A Time Chapter 13 .....................Put the Pressure on Yourself Chapter 14 .....................Maximize Your Personal Power Chapter 15 .....................Motivate Yourself Into Action 2 Chapter 16 .....................Practice Creative Procrastination Chapter 17 .....................Do the Most Difficult Task First Chapter 18 .....................Slice and Dice the Task Chapter 19 .....................Create Large Chunks of Time Chapter 20 .....................Develop a Sense of Urgency Chapter 21 .....................Single Handle Every Task Putting It All Together 3 Preface Thank you for picking up this book. I hope these ideas help you as much as have helped me and thousands of others. In fact, I hope that this book changes your life forever. There is never enough time to do everything you have to do. You are literally swamped with work and personal responsibilities, projects, stacks of magazines to read and piles of books you intend to get to one of these days as soon as you get caught up. But the fact is that you are never going to get caught...
Words: 20872 - Pages: 84
...(University of Phoenix Virtual Organizations, 2012). Since the early 90’s, the advent and development of information technology has come to fruition thus making it more appropriate for a more technology centric group to take charge of the project. Although room for growth and elaboration was limited in the past, the legacy HRIS system kept track of the following: personal information, pay rate, personal exemptions, hire date, seniority date, organizational information and vacation hours. Changes to any of the above employee categories are made by submitting physical, hand written form by the employee’s manager and subsequently entered by the payroll clerk. Full details of the current system can be found under the Human Resources intranet web page on Riordian Manufacturing’s website. During assignment #1, the primary objective was to analyze the above summarized service request into a basic outline with primary tasks. Although a template was provided as a starting point in the materials page of the...
Words: 940 - Pages: 4
...Job Analysis Jen C. Martinez PSY 435 October 1, 2012 Dr. Ellen Myers Job Analysis There are many reasons for analyzing jobs. One reason would be to study and evaluate exactly what a job requires. Another reason would be to describe specifically what skills are needed and the qualifications that are required to complete the job properly. The positions should be stated very clearly what is required so that all of the employees know what is expected of them without having any confusion. The person performing the job analysis should be able to watch a person performing the job or, at the very least know exactly what the job is supposed to accomplish so that the basic characteristics of a potential employee can be evaluated. Jobs change; therefore the job description will change as well. There are some companies that search for an easier, less physical ways while maintaining the same results. There are some employees who are able to find these ways and that is one reason why job descriptions change over time. The position that I have chosen to analyze is a Casual Quality Assurance Technician with Nestle Waters North America. The main purpose for this job is to make sure that all processes from raw materials to the finished product is compliant with the Nestle Waters North America standards. The right candidate would also be responsible for inspecting the products for any flaws and be able to diagnose the issue if there is a problem. The position also requires record keeping...
Words: 1112 - Pages: 5
...Common strength | How it presents at work | Communication | Written communication skill evident in reports, correspondence. Verbal communication skills evident in presentations, managing conflict, selling, dealing with customers, active listening, meeting participation and negotiation. | Strong work ethic/diligent | Hard working, works extra hours, completes projects before time, takes on more than others, does more than required, maintains a high quality of work, imposes own standards of excellence, works without supervision, follows up on own. | Organizational and planning skills | Evident in time management, prioritizing, using resources effectively, meeting deadlines, multi-tasking, dealing with competing demands, achieving objectives and goals, setting targets, maintaining schedules and calendars, optimal use of available resources, coordination of resources to complete projects. | Flexible and adaptable | Able to change activities and priorities to meet new demands, willing to learn new skills and knowledge, make a positive effort to accept changes, able to work and communicate effectively with diverse people, willing to work in different environments, willing to attempt new tasks. | Decision-making/judgment | Gather the necessary information to make a sound decision, come up with viable alternatives, consider pros and cons for each, fully commit to the best action, follow through on decision. | Problem solving | Able to identify and define problems, analyze...
Words: 1159 - Pages: 5
