...Commercial Analysis Extra Gum Commercial: The Story of Sarah and Juan Extra Gum released a commercial to touch the hearts of potential gum costumers. It is set up in the style of a music video to a touching love song. The video starts in a High School where are girl and guy, Sarah and Juan; meet eyes for the first time. Then Sarah offers Juan some Extra gum. The video then fast-forwards to Sarah and Juan after a date in a car and they have their first kiss. This kiss is also followed with Sarah offering Juan some gum. Then the montage quickly shows Sarah and Juan together in fall, winter, and even at Prom, after each Sarah continues to offer some Extra gum to Juan. Then as Sarah and Juan age, Extra gum seems to be a part of their life. Sarah offers Juan gum after their first fight and as she leaves to move away from him. Then as the montage emphasizes their love story and the distance now between them, it shows us something new. Now we see that Juan is drawing or writing on the Extra gum wrappers that Sarah gives him. Then when Juan visits Sarah in the city, Sarah is going to meet him. Sarah walks into a art gallery to find dozens of gum wrappers with pictures of each of the big moments in their relationship drawn on them. It appears that each time she offered him some gum, like the way they met, Juan would draw that moment on the gum wrapper and keep it. As Sarah is getting touched by the sediment, she comes upon a drawing of Juan proposing to her. In her surprise she turns...
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...days ago, before being assigned this extra credit opportunity. The advertisement that I am going to be analyzing was found in a Cosmopolitan magazine only a few days ago. The advertisement is for Orbit chewing gum and at first the picture seems rather harmless. However, when you stop to think about what was said in the video shown in class, you may begin to see and think otherwise. As I flipped through the pages of the magazine I found myself stopped because of an enticing advertisement. This ad in particular has a very nice looking woman dressed like a Hawaiian hula dancer who is front and center on the page with only a small portion of beach and ocean behind her. All seems well so far, right? Well, everything would be fine or at least acceptable if things were not so bizarre. The thing that struck me as a little out of the ordinary was that she was not wearing a real bikini top or even a coconut brassiere. The thing that makes this ad so degrading towards women is the fact that this beautiful young lady is wearing two packs of Orbit gum tied to string to cover up her breasts. That is not all. On top of the insult that they would exploit a woman’s breasts to sell chewing gum, they make a poor attempt at witty-humor as well. This is because the flavor of the chewing gum that Orbit and the Wm Wrigley Jr. Company are advertising is “NEW! Orbit Maui Melon Mint”. This is particularly...
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...sugar free spearmint gum go through change when it is heated? First, we must understand what gum is used for. One use is that it can be used to freshen up your breath. Also, a use for gum is to chew it when you have an upset stomach when Tums are not available. Another use is to use gum as an adhesive when nothing else is around. Gum’s melting point is about 125 degrees fahrenheit (mentalfloss.com). By knowing this we hypothesized that the gum would melt to a liquid. In our experiment we used spearmint sugar free gum of four different brands: Extra, Icebreaker, Trident, and Orbit. In order to answer this research question, we must first know the...
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...considered a high-involvement purchase for most consumers, whereas buying candy would be considered a low-involvement purchase. Compare and contrast the websites of two companies—one selling cars and the other selling candies—and see if the sites take into account the consumer involvement levels in their site design. For cars visit the BMW website (www.bmw.com). For candies, visit the Wrigley chewing gum website (www.wrigley.com). After visiting these sites, answer the following questions: 1. Car buying is a high-involvement decision. What are the factors that play an important role in this decision? Give examples from the BMW site of how these issues are addressed by BMW. (3) 2. A high-involvement decision tends to be a rational decision. Still there can be a strong, emotional component to the decision as well. How does the BMW website address this aspect of the purchase decision? (2) 3. Buying snacks or gum is considered a low-involvement purchase. Describe how the Wrigley’s site reflects the different level of consumer involvement in deciding to purchase candy/gum. (3) Note : Use APA Format and team of 2 students to be...
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...wouldn’t want to touch gum for at least a little while. I know what you are going to say. "Now you're taking away my gum, too?!" After all, chewing gum seems like such a harmless—habit. You want something sweet? Pop a stick of gum for less than 5 calories Stressed? Chew a couple sticks of gum. Feeling hungry? Chomp some gum while you think about your options. What’s not to like? Well today I’ll be telling you what’s there not to like. People in general want to be fit. Even though some of us might adore junk food, we still try to avoid it as much as possible. Some of you might think that gum is a good method of losing weight, since you are...
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...“POP!” Her gum popped in her mouth. The mint flavor was her favorite and now she could chew gum in class. No teachers pestering her over gum anymore. At least thats what would happen if she could chew gum in class. But she couldn’t, and that’s where I come in as principal. Allowing her to chew it when ever she wanted; all the kids chew it anyway so instead of having the teacher waste time yelling at every kid in the classroom, and wasting time everyone could chew it! By having teachers yell at kids for doing this, it takes away class time that is beneficial for kids to know. Envisage if kids had their own dorms in the school. Good idea, right? By having dorms in the school that could let kids go back to their dorm if they forgot a book,...
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...[pic] Ex Fide Ad Veritatem THE EFFECTS OF GUM CHEWING ON THE MATH TEST SCORES OF FIRST YEAR PSYCHOLOGY STUDENTS OF HOLY CROSS OF DAVAO COLLEGE A Research Proposal Presented to the Psychology Program In Partial Fulfillment of the Requirements for the Subject Experimental Psychology by Riomhel C. Digal Aileen M. Mendez Kristine Jean N. Ancheta Jhelyn R. Tapere March, 2011 Ex Fide Ad Veritatem The Effects of Gum Chewing on the Math Test Scores of First Year Psychology Students of Holy Cross of Davao College ___________________ A Research Proposal Presented to the Psychology Program ____________________ In Partial Fulfillment of the Requirements for the Subject Psy 8 Experimental Psychology ____________________ by Riomhel C. Digal Aileen M. Mendez Kristine Jean N. Ancheta Jhelyn R. Tapere March, 2011 APPROVAL SHEET This research paper is entitled, “THE EFFECTS OF GUM CHEWING ON THE MATH TEST SCORES OF FIRST YEAR PSYCHOLOGY STUDENTS OF HOLY CROSS OF DAVAO COLLEGE”, prepared and submitted by Riomhel C. Digal, Aileen M. Mendez, Kristine Jean N. Ancheta and Jhelyn R. Tapere, in partial fulfillment for the subject Psychology 8 (Experimental Psychology), has been examined and recommended for presentation and acceptance. Anne Bella L. Pedrosa, MASCo Instructor PANEL OF EXAMINERS Accepted and approved after the presentation of the study with a grade of ___________. Date: April 2011 Gina R. Lamzon...
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...Wrigley’s: Innovation in China’s Confectionary Market Student: Natalie Dianne Turner (s3113000) Subject: Product Innovation (MKTG 1311) Due Date: COB 14th August 2012 Word Count: 1848 Contents The Role of Product Innovation for Wrigley’s in the Asian Market | 3 | | | Analysis of Wrigley’s Products and Innovations | 4 | | | Analysis of Wrigley’s Innovation Strategy in China | 6 | | | Opportunities and Challenges Faced by Wrigley | 7 | | | Innovation Strategy for Next 5-10 Years | 8 | | | New Product Development – Wrigley’s Bubble Doublemint | 10 | | | The Role of Product Innovation for Wrigley’s in the Asian Market Product innovation has been the key driver for Wrigley’s success, and China has been no exception. Given the large population (four times that of the US1) and the comparatively low consumption numbers (10-15 servings per person annually versus 90-100), growth in China showed the greatest potential for further success. Wrigley gave their Chinese consumers a reason to chew by recognising cultural facets (traditional Chinese flavours and medicines) and trends in health benefits (obesity and oral health), and then innovatively developed product lines in ways which would appeal to a wide variety of segments. Going forward from 2008, the decision to join forces with Mars, further reiterated the importance Wrigley’s placed on product innovation and the potential that Mars global president Paul Michaels must have recognised...
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...0 MESSAGE APPEALS ...........................................................................................17 PART D : SUGGESTIONS ……………………………………………………………………20 PART E : CONCLUSION …………………………………………………………………….21 1 1 CONSUMER BEHAVOR BPMM3013 1.0 INTRODUCTION 5 Gums is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company. The name "5" hints at the five human senses with the ad slogan "Stimulate Your Senses" and "Everybody Experiences it Differently”. 5 gum was introduced to United States markets in March 2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, in China, India, Italy, Israel, Thailand, and Malaysia in 2010 . As what had been mentioned earlier, 5 Gums is a chewing gum brand which was established in Malaysia since 2010. The sophisticated element carried by the company had made many Malaysian really eager on what is exactly 5 Gums is all about plus the pro and con. 1.1 What is the company? Wrigley Company is the one which is responsible in creating this 5 Gums all over the world and was established by William Wrigley Jr. Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. With operations in approximately 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to...
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...Robert stockwell Chewing a type of gum while studying and chewing that same flavor of gum can help people remember. Gum is debated over whether or not it should be in schools and should it be worth the time and money of kids being a distraction or putting gum under desk.Gum can improve academic performance but kids could stick gum under their desk and the school would have to pay money for cleaning it off of desk.Gum should be allowed for students to use in school.Gum helps students to do better in school. First, gum people recall information better and relieve stress.65% of athletes chew gum before a game to relieve stress(why chewing gum should be aloud at schools,Elizabeth Norvell).gum could help students relieve stress during...
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...Have you ever wondered how much a single piece of gum can help you with the simplest things like stress, behavior, and appetite control? Well it can. Many people say they did better on a test when they chewed gum, than not chewing gum. It can do a lot more than that. Let me tell you about it. Surprisingly gum relieves stress. In a study from Baylor College, people who chewed gum got a 3% higher test score than kids who didn’t. Who knew a single piece of gum could relieve stress and increase academic scores. I know I didn’t. If it did that I would chew gum all the time. It would be cool to have a less stressful life, especially during tests and school events. Now a day’s kid are always getting in trouble and doing bad things. But did you know that gum can help bad behavior? A study from Baylor college shows that kids who chewed gum got in less trouble than kids who didn’t. They also wore nicer clothes and were nicer to little kids. They said that the flavor and how long it lasted got them to cut back on doing bad things. They would also compare who liked what flavor better. Incredibly, there is one more way that gum can help kids. It can control your appetite so you eat less. More than 8% of the world is obese. If chewing a single piece of gum can help that why not bring it to homes, schools, and other outside programs. It means healthier people in this world by doing simple thing as chew a piece of gum. It also comes in different flavors, such as mint and tropical flavors...
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...begins with “Steep, narrow stairs, walled with an alarming pink mosaic of glistening tonsil-like nodules” and ending with “Laney clicked through a series of images: abstract geometrics arranged in vanishing linear perspective”. First I will describe the constituent elements and the overall structure of the selected passage, not the entire essay. Then I will transition into a section about the relations that the constituent elements have to the other elements in the passage. Lastly I will discuss the different possibilities of meaning shaped by the structure. I will show the different structures, examine how they relate to each other and what that could possibly mean. I examined the passage in Chapter 21 where Laney is entering the chewing gum bar named “Le Chicle”. The main textual ideas include the combination of cultures, the importance of geometric shapes, and the lack of human attribute descriptions. It start on page 191 with the line “Steep, narrow stairs, walled with an alarming pink mosaic of glistening tonsil-like nodules.” The passage I examined ends with the quote on page 192, “Laney clicked through a series of images: abstract geometrics arranged in vanishing linear perspective.” Immediately prior to this section Laney and McCrae passed by a man in a hazmat suit while standing on stilts. They recognize that he is a member of the group known as “New Logic” the group believes that the world will end when the human race hits a specific weight overall of the planet. After...
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...Have you ever been distracted when taking a critical test? If this happens, do not worry as many people worry over tests. Many people cannot focus because of stress or distractions. However, if people are able to chew gum during a test, then they are able to focus on the test. If students are able to chew gum during exams, then they will block out other distractions, have active brains that will create creative solutions, and will achieve higher scores. If students chew gum during a test, then other distractions around them will be blocked out. When chewing gum, the brain is...
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...ADVANCED General Certificate of Education 2009 Business Studies Assessment Unit A2 2 assessing Modules 1 to 5 Objectives and The Business Environment, People in Organisations, Accounting and Finance, Marketing and Operations Management [A2T21] TUESDAy 26 MAy, AFTERNOON TIME 1 hour 40 minutes. INSTRUCTIONS TO CANDIDATES Write your Centre Number and Candidate Number on the Answer Booklet provided. Answer all questions. INFORMATION FOR CANDIDATES The total mark for this paper is 80. Quality of written communication will be assessed in all questions. Figures in brackets printed down the right-hand side of pages indicate the marks awarded to each question or part question. ADVICE TO CANDIDATES You are advised to take account of the marks for each question in allocating the available examination time. This is a synoptic paper in which you are expected to demonstrate your understanding of the connections between the different elements of Business Studies. 4433 A2T21 Read the information below and answer the questions that follow. The Wrigley Company Ltd 1 The vision of the Wrigley Company is to have “Wrigley brands woven into the fabric of everyday life around the world”. In 1970 the company relocated its UK factory and head office to a 45 acre site in Plymouth in the South West of England. Over 600 staff are currently employed there. The factory’s continuous investment in the latest production technology ensures the business’ ability to innovate...
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...Recruiting procedure for respondents 7 Findings from the focus group 7 Competition 7 Price 7 Packaging 8 Indian bias 8 Ease of handling 8 Taste 9 Odor 9 Awareness 9 Willingness to spread positive word of mouth 10 Value for money 10 Availability 10 Analysis of Interview conducted 10 Recommendations for quantitative research in future 11 Questionnaire Findings 12 Recommendations 13 Exhibit 1 14 Focus Group 1 14 Focus Group 2 15 Focus Group 3 15 Exhibit 2 16 Interview 1: Salman Shiekh (Retailer) 16 Interview 4: Saad Chaudhry (Distributor) 21 Interview 5: GM of Universal Enterprise 22 Exhibit 3 24 Questionnaire 24 Questionnaire findings 27 Introduction "Chingles" are Refreshing mini gums that offer unique and exciting flavors suited to Pakistani palate namely saunf, mint and tutti frutti. It is an Indian brand of DS group of India. In India it has been quite successful and popular. It was launched in Pakistan as well. It was distributed by Universal Enterprise. In Pakistan, unfortunately it failed to receive the expected response and the product failed in our market. The purpose of this project is to identifying those factors that led to the failure here and also to come up with solutions to re-launch the product successfully here. Executive Summary Throughout the qualitative research of our domain, we conducted four focus groups and 5 in-depth interviews. The respondents...
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