...globalization. Today several social media websites exist such as Facebook, Instagram and Twitter. However, one social media website, YouTube (www.youtube.com) took advantage of the World Wide Web capitalizing on the technological aspect of globalization. YouTube’s popularity quickly grew making it one of the most popular video sharing websites in the world. Its success placed it at the forefront of globalization. YouTube branched out over several key components of globalization. YouTube Sahlin and Botello (2007) describe YouTube as a well-known pop culture phenomenon, a site where you can view excerpts of your favorite TV shows, see your favorite music videos, and view game-winning replays of your favorite sports teams. This website allows users to upload, view, and share videos worldwide. These videos make their way into the public media and even find their way onto the news, entertainment shows, and commercials. YouTube plays a critical part in today’s global society intertwining different international cultures, ideologies, economies and politics. Examples Cultural YouTube’s impact on globalization is its ability to host international audiences segregated by cultural and language barriers yet they all share common interests readily found on YouTube. Because there are millions of users worldwide accessing the website, YouTube broadcasts in 28 languages (Blogspot.com, n.d.). This allows many people of different cultures to share common interests no matter...
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...Assignment 2 Description | Marks out of | Wtg(%) | Due date | Assignment 2 (MIS Project) | 100 | 35% | 9 September 2013 | Activity A is to be electronically submitted through the EASE system in the CIS8000 StudyDesk. Email submission will NOT be accepted.It should contain a link to Activity B – your video presentation on YouTube, you must test the link to ensure it works effectively. | Learning objectives This assignment specifically addresses the following learning objectives of the course: LO5 Demonstrate effective communication by composing writing that communicates ideas, meaning and/or argument in a format that broadly follows conventions in the information systems field. LO6 Apply technology and online skills to locate relevant information for the assignments, analyse the presented problems and data, and engage in the use of the resources provided on UConnect. Individual submission Students should complete this assignment individually. You are encouraged to discuss the assignment with others to improve your understanding and clarify requirements but you should develop the solution to the assignment on your own. Case Study You are the CIO of a successful accounting firm with offices in cities across the nation. You recently attended a technology seminar on BYOD (Bring Your Own Device). It occurred to you that this would offer potential benefits to your organisation and would be well-received by staff. At the seminar you learnt there were many issues to consider...
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...and fashion channel. There, I discovered a roomful of other hopeful YouTubers, many of whom called themselves “beauty gurus.” A “beauty guru” is a person, male or female, that has a passion for an aspect of beauty, whether it is makeup, hair, nails, fashion, or skincare. They create informational blog posts or YouTube videos, sharing their personal experiences and knowledge with a largely female audience. Ever since my exposure to so many passionate creators, I have been fascinated with their content and its affect on their target viewers. In my study, I aim to examine how watching YouTube beauty gurus affect adolescent females’ self-image and self-esteem. To narrow the study to a specific age range, female viewers from the ages of thirteen to twenty-one will be studied. I plan to collect survey answers, personal interviews, and observations from YouTube comments. In addition to YouTube viewers, I also want to interview beauty gurus to better understand their motives and content. YouTube turns ten years old in February, 2015, but the amount of research done on the impact of social media networks, like YouTube, on teenagers and adolescents is still an ongoing project. The results from research conducted on beauty gurus could affect not only the content they produce, but also the sponsorships they accept from partnering companies. Their adolescent viewers are developing a sense of identity as they grow up, which makes their self-esteem particularly at risk. I think it is vitally...
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...what is youtube? YouTube is a video sharing website that has changed the way we share and receive information, entertainment, education and advertising across the globe. YouTube was founded in February 2005 by Chad Hurley, Steve Chen and Jawed Karim, ex employees of net banking system "PayPal."Within one year of its launch, in November 2006, YouTube was sold to Google for $1.65 billion. http://news.bbc.co.uk/2/hi/business/6034577.stm Since then it has become a worldwide phenomenon. Four billion hours of video are watched each month with 72 hours of video uploaded every minute. http://www.youtube.com/yt/press/statistics.html YouTube has become embedded within our culture. How does it work? what does it have to offer YouTube is designed to let people share videos with the world. According to the websites own definition: "YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Users create an account and can start uploading any video file they may own. It offers the ability to browse videos based on channel and popularity, giving a central location to search videos on the internet. YouTube helped pave the way for video blogs . Giving people the ability to record and upload their opinions and/or information on a regular basis with extreme ease. In terms...
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...YouTube By Lars Ole Meyer, 1.u YouTube is a website where one can share his or her videos. It was created by Chad Hurley, Steve Chen and Jawed Karim in February 2005, they had worked together at Pay-Pal (an internet payment method), and received money that the corporation had in surplus to start a new project. YouTube as we know it today is credited to two events. First, one of the co-founders could not find the video containing Janet Jackson’s accidental exposure of her breast at the 2004 Super Bowl halftime show. Secondly, two of the cofounders could not share a personal video with each other using e-mail. To sum up, YouTube was created, so that one could easily share videos with one another and furthermore it became a portal where one could find popular and wanted videos without having to surf the internet for hours. After a year, YouTube announced that more than 100 million videos were being watched every day and around 60.000 videos were being added on a daily basis. The first video on the site is called “Me going to the zoo” uploaded by Jawed Karim on the 23’rd of April and it only lasts 19 seconds. Today YouTube has evolved with great pace. It was bought by Google in November 2006 for the sum of 1.65 billion US$. I have my own channel on YouTube, partly so that I can follow my favorite uploaders, currently I subscribe to 99 channels and 15 people follow me. I also use my account to upload stuff. This is a very delicate matter to me; I have only uploaded a few of...
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...Although faced with many challenges and uncertainties, small businesses continue to expand and flourish across the United States. Small businesses are created through entrepreneurship, involving creativity, energy, proper planning and innovation; they benifit the country by providing opportunities, such as creating new jobs, making profits and improving the quality of a market products. Every small business has its own unique story of success and disparity. Alex Rigopulos and Eran Egozy, founders of Harmonix, a game developer, started out with severely inadequate revenue and failed products; eventually creating a virtual phenomenon known as "Guitar Hero" and "Rock Band" (two music video-games which sky-rocketed the company's success). Chef Nobu spent more than thirty years enduring experimentation, failure and unstable business partner- relationships. Chad Hurley, Steve Chen and Jawed Karim simply needed to figure out how to post a video segment, from a party, to the internet for sharing. Thus, the birth of Youtube.com. Without the prevailance of small businesses, we would not be living in the world the way it has been shaped. Harmonix, founded by Alex Rigopulos and Eran Egozy, is a video game company that created the revolutionary “Guitar Hero” and “Rock Band.” The root of their success was creativity and innovation, which was covered in class. The story began when Alex and Eran were finishing their degrees at MIT. Both were interested in applying music and technology to non-musicians...
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...According to Al Jazeera English’s video, Brazil’s booming economy July 9, 2008, Brazil is reported as a sleeping giant and a powerhouse. Brazil was also recognized as having one of the fastest growing economies in Latin America based on its strengths of steady gains of investments in the country’s stock market. In 2008, Brazil’s stock market grew 10% within a matter of months. Furthermore, Brazil experienced a vigorous economic growth by far outpacing competitors in expanding their agricultural, mining and manufacturing products. They also enjoy a stable political system and an enormous amount of people available to work in their different areas of growth. According to Al Jazeera English’s video, “Highs and lows of Brazil’s economic boom” of September 30, 2007, Brazil struggled with some of the same weaknesses of other countries. Although a powerhouse within the world’s economic market, there is still a lot of work to be done within Brazil. Many of Brazil’s poverty stricken or low-income families and communities do not get to enjoy the country’s growth. Some of these families and communities live below the poverty line and simply don’t have the money to invest in the stock market. Additionally, there are even Brazilian families that do live above the poverty line but don’t earn sufficient wages to participate in the stock market because the average income in Brazil does not keep the pace that is required to meet the country’s everyday standards of living. ...
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...How do YouTube help network singer become famous Contents 1. Introduction p.1 2. Focusing Question p2-3 3. Data Collection Method p4 4. Literature review p5 5. Finding p6-9 6. Discussion p10 7. Conclusion 8. Relaxation/ Limitation 1.Introduction YouTube is a video sharing website. YouTube is a platform for people share their views, music, idea, opinion, etc. through the videos. YouTube is being more and more popular these days. It show that that internet have change to WEB 2.0. The way of how people share have been changed. Network singers are a group of young singer that has no record label. They share their music mainly through the online platform. And I find a quite interesting phenomena on the internet. Some of the network singer posts their music video on YouTube. And get a very large response soon. They get a million views on YouTube. And being famous very fast. YouTube have been made up many superstars before, like Justin Bieber, Rebecca Black etc. It seems YouTube have a magic power on it. Is it related to the new habits of the young internet user? Is it related to the characterizes of the network singer? So that I want to find out how YouTube help network singers become famous. The objectives of this project are as follows: 1) To find out the reason that YouTube can help network singers become famous 2) To see the characteristics of the internet user and network singer ...
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...his $3,500 Taylor guitar had been smashed and broken—and that it was no accident. According to Carroll, he attempted to resolve his claim for the broken guitar with countless UAL customer service representatives. For a year, the airline refused to accept responsibility. Ultimately, he was told that UAL would not compensate him for the damage they’d inflicted on his instrument. Convinced that UAL had created a claim system designed to simply wear down customers, he decided to share his frustration with others via social media and to do so in creative ways. Carroll wrote and produced three music videos detailing his experience with UAL, which he posted on YouTube. His videos created a huge base of millions of fans. His first song, “United Breaks Guitars,” became a viral Internet phenomenon shortly after it was uploaded to YouTube in July 2009. He sang: United, you broke my Taylor Guitar/United, some big help you are. You broke it, you should fix it/You’re liable, just admit it/I should’ve flown with someone else/Or gone by car/ ‘Cause United breaks guitars. Within days, his video received over 2.5 million views. Then the story was picked up and covered by major news media in the United States, Canada, and the United Kingdom. Within a year of its...
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...Domino’s Case Study | Team Consulting Report | Group Member Name: Date Issued: 6th May 2013 3815 (excluded table of contents) | | | | | Assessment 3 * LETTER OF TRANSMITTAL TALENTWORK Executive Search & Human Capital Consulting Dr Jasvir Kaur Monash University Level 8 Building N 900 Dandenong Road PO Box 168 Caufield East, Victoria 3145 Australia Telephone: +603 9876 9990 Email: talentwork.com.au 6th May 2013 Dear Dr Jasvir Kaur, As requested we hereby submit this analysis report for Domino. In this report, we have reviewed the nature of Domino’s crisis, root reason for this event, the impact of the event on the whole corporate as well analysis of Domino’s reactions and response. At last, we provide recommendations regarding with this issue and expected future outcome. We would like to express our sincere thanks for your guidance and support during the process of compiling this report. If you have any queries, please do not hesitate to contact us. Thank you. Yours sincerely, Du Mengting, Haolin Huang, Cheong Wai Yee, Lu Li, Xiaodan Wang Table of Contents LETTER OF TRANSMITTAL 1 EXECUTIVE SUMMARY 3 PART A 5 1.0 Timeline of Major Events 5 2.0 Social Media Effects 6 3.0 Root causes of the Domino’s Pizza issues 7 4.0 A discussion of the major stakeholders affected 8 PART B 10 5.0 Things that Domino’s Pizza need to say or do in relation to the crisis 10 ...
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...The Technologies of Google For this case study I will go over five technologies by the mega search giant that is Google. I will cover the Android OS, Maps, Glass, Chrome OS and YouTube. Android OS The Android OS is Google’s premier and vast reaching technology. What started out as a more or less a BlackBerry clone from a search engine company turned into the most popular OS in the world from one of the biggest titans in the tech industry. It is have reach a chart topper as the most popular OS in some of recent devices out there today. As of 2013 study Android devices have out sold more than other including Windows, iOS, and Mac OS X devices combined. Android's source code is released by Google under open source licenses which is popular with technology companies which require a low-cost, customizable operating system and is ready-made for high-tech devices. The rest of the industry by comparison is behind the power curve for example Microsoft updates its desktop OS every three to five years and Apple is no better as they update on a yearly cycle for OS X and iOS which has one major design revision in seven or so years. The Android is a lite mobile operating system that is based on the Linux kernel and. The operating system user interface is based on direct input manipulation, Android is designed primarily for touchscreen mobile devices such as smartphones and tablet computers, The OS uses touch inputs that loosely correspond to real-world actions, like swiping, tapping, pinching...
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...Case 2 – Adidas Brand in the Hand Introduction This case deals largely with mobile and modern advertising. In the case it introduces Adidas’ first experiences with mobile marketing and how it was success. This was due largely to the increase in wireless technology becoming so abundant. The usage of this technology became apparently significant to people in their everyday life and Adidas took full advantage of that by advertising through cell phones (ring tones, applets, etc.) and even through some of the first massive Internet ads. Their ads were so successful they crashed the site. This lent immediate attention to the power of advertising through various and popular mediums. Adidas was one of the first organizations to utilize online advertisements to their potential. They saw trends and reacted upon them. If one looks at exhibit 1, media consumption is based highly on wireless media. Their utilization of online media boosted their awareness extensively, however it is mentioned that their profit margin was slim in some cases. An example of one of their successful campaigns came when they released an applet that allowed one to view live scores. Their projected sales were 30,000, however when they release the product halfway through the campaign they already more than doubled that number. A key fact to note is that Adidas significantly less money on mobile media advertising than in Asia-Pacific or in Europe by roughly $4,000,000,000. Another note is that Adidas...
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...in this agreement in any non-profit projects. The instrumental in this agreement must be combined with other audio (with lyrics) and not be just the instrumental alone. BUYER may not resell, remake or distribute the instrumental to any third party in full or part, whereas this will result in a $100,000.00 fine plus court costs & will be strictly enforced. 8.) In all Projects in which the instrumental in this agreement is used, BUYER shall give credit in one of the following formats: ”Produced by 3RDKND” “Beat by 3RDKND” ”Original Music by 3RDKND ” LEASING contract: 1.) BUYER shall have the worldwide, right to sell up to 2,000 units, broadcast on the radio up to 4 different times, and earn up to $2,000 performing publicly the song they create with the instrumental Leased in this agreement. BUYER may also use the song they create with the instrumental Leased in this agreement in any non-profit projects. The instrumental Leased in this agreement must be combined with other audio (with lyrics) and not be just the instrumental alone. BUYER may not reselling, remaking or distributing the instrumental to any third party in full or part, whereas this will result in a $100,000.00 fine plus court costs & will be strictly enforced. 2.) BUYER shall have the worldwide, right to synchronize the instrumental Leased in this agreement with visual media (movies, TV, videos, video games, websites) in up to 2 different for-profit projects. BUYER may also synchronize the instrumental...
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...literature (Comic, graphic novels, books). Each platform is unique, if it were human, we would say it has certain characteristics. Each has it’s own affordance and limitations, and one needs to take into account this when creating content and stories to be released with each platform. Social media gives us an opportunity to build our target market using the research we have gathered and the information we received from the client, Lucozade. In our term project, we’re going to be using a variety of media platforms such as facebook, twitter, tumblr, Instagram, Youtube, and Vimeo . Each of this platforms helps us to create a wider reach of our target market who might find the branded content film interesting. This will spark a word of mouth around people and cause a spread in the selected media platforms we are using. Even if it is a review, regardless, this will take the idea to the world. These platforms have millions subscribers and are very well known that means we can use them to our advantage and create a community within the project online and even answer consumer questions through interaction. They also allow control because we control what to put out there in these platforms and how we go about delivering the message as mentioned earlier, each platform is unique. Releasing the Brand content clip on the different platforms means it will interlink...
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...PROJECT REPORT ON A STUDY ON INTERNET SHARING SITE YOUTUBE.COM EXECUTIVE SUMMARY INTERNET -The Internet is a worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web. COMMON USES OF THE INTERNET - Email, Remote access, Collaboration, File sharing, Streaming media, Voice telephony, Leisure, and Marketing. VIDEOS SHARING SITES - Video sharing refers to websites or software where a user can distribute their video clips. Some services may charge, but the bulk of them offer free services. Many services have options for private sharing and other publication options. YOUTUBE.COM – Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. FACTS ABOUT YOUTUBE – Founded in February of 2005 by three former employees of eBay's PayPal unit. In July, more than 30 million people...
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