... Yves Saint Laurent Partie A: Choix Multiple Encercler la bonne reponse. 1. Où était Yves Saint Laurent né ? a) Paris, France b) Oran, Algérie c) Rome, Paris d) Brussels, Belgique 2. Yves Saint Laurent a été enrôlé pour servir dans l'armée française pendant la Guerre d'Indépendance Algérienne. Combien de temps a-t-il duré ? a) 5 année b) 2 année c) 6 mois d) 20 jours 3. Il était le premier pour avoir ce qui sur ses pistes ? a) Modèles afro-américains b) Une bousculade de photographe c) Sièges de première ligne de VIP d) Sacs de cadeau pour des participants Partie B: Vrai ou Faux 4. Yves Saint- Laurent a fait des robes pour sa mères et ses sœurs. Vrai ou Faux 5. Saint-Laurent a rencontré Dior a seulement 15 ans. Vrai ou Faux 6. Yves Saint-Laurent entre cinq croquis d'une robe assymétrique dans la laine Internationale de Conception de secrétariat. Vrai ou Faux 7. Les vêtements plus célèbres par Yves Saint- Laurent sont: Le Smoking, Safari Jacket, et Le Mondrian Vrai ou Faux Partie C: Remplacement du Tiret Complètez les phrases suivantes avec les correct mots: 8. Les célébrités comme , et porte des vêtements de Yves Saint Laurent 9. Yves Saint-Laurent a pris un congé de son poste a Dior, pour battre dans ___________________ 10. Les magasin de Yves Saint Laurent est situé à ...
Words: 275 - Pages: 2
...Yves Saint Laurent Brand Analysis Moriah Lutz-‐Tveite FASH 503 September 19, 2011 Lutz-‐Tveite 2 Table of Contents Executive Summary p. 3 Brand Introduction History of the Company Brand Description Mission Statement Brand Portfolio Products and Services Offered Financial Statistics Management Practices Brand Portfolio and Map Brand Portfolio Brand Concept Board Product Development Retail Strategy Marketing Analysis 4 P’s Ideal...
Words: 5042 - Pages: 21
...20TH CENTURY DESIGNERS YourFirstNameYourLastName University title Course title: Lecturer’s name: Born to welch school teachers in 11 of February in the year 1934, Mary Quant is a renowned welsh fashion designer and present day icon in British fashion circles. Quant graduated from the Goldsmith College in London with a diploma in Art and ventured in to fashion. She is credited with the popularization of the miniskirt, an outfit whose invention she is silently credited with. During the swinging sixties, her designs tailored from the miniskirt, managed not only to capture her clientele, but the swinging sixties zeitgeist. For this invention she so flawlessly and successfully popularized, she received the OBE (Most Excellent Order of the British Empire) award in the year 1966. As a design guru, Quant has inevitably developed long lasting fashion silhouettes in her artistic work of the miniskirt and the go-go boots. This is emphasized by the development of high boot and rain boot from the foundation laid across by Quant’s go-go boots. She has left her mark not only on the trends but also on a number of fashion designers whose work bear her mark such as Anna Sui, Betsey Johnson, Diane Von Furstenberg, and Marc Jacobs. Listed among the top 100 designers of all time, Rudi Gernreich is idolized for being the first to develop unisex clothing and the famed mokini. An American fashion icon of the early 60’s, Gernreich was born in 8th of April in the year 1922 to Vietnamese parents resident...
Words: 986 - Pages: 4
...The Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0959-0552.htm IJRDM 33,4 256 The nature of parenting advantage in luxury fashion retailing – the case of Gucci group NV Christopher M. Moore and Grete Birtwistle Division of Marketing, Glasgow Caledonian University, Glasgow, Scotland, UK Abstract Purpose – Examines the application and nature of parenting advantage within the context of luxury fashion conglomerates principally as a means of understanding the synergistic benefits that accrue as a result of brand consolidation within the sector. Design/methodology/approach – Derived from company annual accounts, market analysts’ reports and other secondary sources, the paper delineates and evaluates the ten-year renaissance of Gucci brand from a company on the verge of bankruptcy to its emergence as the world’s second largest luxury group. Findings – Through the identification of intra-business group synergies, it is clear that the transference of brand management expertise and competence is the principal dimension of parenting advantage in the Gucci Group. Originality/value – From an examination of the Gucci Group’s brand management strategy, resource investments and business development activities, the paper proposes a model of the luxury fashion brand. This multi-dimensional model identifies the components of the luxury...
Words: 7177 - Pages: 29
...Connections “Fashions fade; style is eternal” - Yves Saint-Laurent Although Yves Saint-Laurent has made made millions in the fashion industry and is a household name, I respectfully disagree. I don't think fashions truly ever really fade. There is always something “coming back in style.” There is one particular style that never really seemed to go away and is still prominent in 21st century high fashion. Greek style dresses have endured the test of time and have become a bit of a staple of modern fashion. The early Greeks made the peplos style famous, but European influence called it the “Empire Waist”; dresses that were long and loose fitting but gathered under the bust. Today, modern wedding dresses are almost always made with some version of an empire waist, and New York Fashion Week's catwalks are littered with remnants of Greek style. No offense to Mr. Saint-Laurent. A peplos is a full-length Greek garment worn by women before 500 BCE. The cloth was manufactured as a tube of fabric that was folded inside out from the top down, then gathered at the waist and fastened at the shoulders in either a strap or with pins. The top of the tube draped down to the waist giving the appearance of a second piece of material. A similar style that would have been worn by both men and women was a chiton[1]. The chiton was a heavier garment made of wool or linen and was held on with a fibula, which was an ancient Greek brooch.[2] Men's styles of chitons were either knee length, or body...
Words: 1042 - Pages: 5
...Overview 4 II. PESTEL Analysis 9 1. Economical& Social 9 2. Legal 12 III. PORTER 14 1. Rivalry among existing competitors 14 2. Threat of new entrants 14 3. Threat of substitute products or services 15 4. Bargaining power of suppliers 15 5. Bargaining power of buyers 15 IV. Individual Part – DIOR 16 1. Company Background 17 2. SWOT Analysis 19 3. Company Analysis 20 4. Competencies and resources of the firm 22 5. Conclusion and Recommendations 24 V. Individual Part - CHANEL 27 1. Company Background 28 2. Financial aspect 31 1. SWOT of the company 32 3. Company Analysis 33 4. Competencies and ressources 34 5. Conclusions and Recommendations 35 VI. Individual Part – Yves-Saint-Laurent 37 1. Company Background 38 2. SWOT Analysis 41 3. External Environmental factor 42 4. Competences and resources of the firm 42 5. Recommendations 43 VII. Bibliography 45 IX. Appendices 47 1. PESTEL 48 2. Survey 51 3. Results 52 ------------------------------------------------- Executive Summary The 19th century perfumery industry knew a revolution. The occurrence of modern chemistry with organic chemistry, which permit to create new synthetic molecules with the same olfactory quality than of the rarest species. Moreover, in the same time, the emergences of a middle class issue of industrialization, and the avalanche of scientific and technological discoveries, lead to a total...
Words: 11078 - Pages: 45
...AIX-MARSEILLE UNIVERSITÉ INSTITUT D’ETUDES POLITIQUES MEMOIRE Pour l’obtention du Diplôme La création de valeur lors d’une opération d’acquisition Par M. Arthur URIOT Mémoire réalisé sous la direction de M. André CARTAPANIS L’IEP n’entend donner aucune approbation ou improbation aux opinions émises dans ce mémoire. Ces opinions doivent être considérées comme propres à leur auteur. Table des matières Résumé..................................................................................................... 5 Mots-clefs................................................................................................. 5 Introduction ............................................................................................ 7 1 Chapitre: Cadre théorique et définition de la fusion-acquisition . 1 1.1 Section 1 : Définition et motivations d’une opération de croissance externe ............................ 1 1.1.1 Paragraphe 1 : Définition et formes de fusion-acquisition .................................................................. 1 1.1.1.1 La fusion ...................................................................................................................................................................
Words: 30385 - Pages: 122
...3/8/2016 Haute Expectations at Saint Laurent and Chanel The New York Times http://nyti.ms/1SwSER3 FASHION & STYLE | FASHI ON REVI EW Haute Expectations at Saint Laurent and Chanel By VANESSA FRIEDMAN MARCH 8, 2016 PARIS — It didn’t feel like a wake — though it was, essentially, one long paean to the past. In fact, Hedi Slimane’s maybepossiblybutnooneknowscould be last show for Saint Laurent resembled nothing so much as historically accurate immersive theater: a 1980s Helmut Newton photograph come to life. What it did not resemble was the Saint Laurent readytowear collections Mr. Slimane has done before. There were no sound and light shows, no teenage haute guttersnipes, no thumbing his nose at the rules. It was held in the painstakingly restored environs of the new YSL couture maison, which Mr. Slimane brought back to its original marblefloored, wrought iron glory over a period of one and a half years; set not to music but to silence punctuated by the exacting tones of Bénédicte de Ginestous, the woman who had announced the exits of all Yves Saint Laurent’s haute couture shows from 1977 to 2002 (“Exit One, Exit Two,” et cetera); and attended by the Saint Laurent original Pierre Bergé. The models’ hair was slicked back, their lips glossy red, their eyes shadowed, the highest Mistress pumps on their feet, the http://www.nytimes.com/2016/03/09/fashion/parisfashionweekchanelsaintlaurent.html?hp&action=click&pgtype=Homepage&clickSource=storyheading&… 1/4...
Words: 1302 - Pages: 6
...ysl is a french designer.he was born Yves Henri-Donat Matthieu-Saint Laurent on August 1, 1936, in Oran[->0], Algeria.At the age of 18, Saint Laurent moved to Paris and enrolled at the Chambre Syndicale de la Couture, where his designs quickly gained notice.He is also credited with having introduced the tuxedo[->1] suit for women and was known for his use of non-European cultural references, and non-White models. Created in 1966 by famous couturier Yves Saint Laurent[->2],[1] the Le Smoking tuxedo[->3] suit for women was the first of its kind to earn attention in the fashion world and in popular culture. It pioneered long, minimalist, androgynous styles for women, as well as the use of power suits[->4] and the pantsuit[->5] in modern-day society. Fashion photography[->6] echoes the influence of this suit in shoots that feature androgynous[->7] models with slicked-back hair in a mannish three-piece suit, a style that was first popularised in photographs by Helmut Newton[->8].[1][2] Yves Saint-Laurent was seen by many as having empowered women by giving them the option wear clothes that were normally worn by men with influence and power.[2][But one day in 1966, the Algerian-born designer Yves Saint Laurent[->9] dropped le bomb with le smoking, a tuxedo suit of velvet or wool—black-tie menswear reinterpreted for the female form. We’re talking about Le Smoking, the first tuxedo for women. It consisted of a classic dinner jacket in black grain de poudre wool or satin and trousers...
Words: 2246 - Pages: 9
...Advertisement 1: Chanel Chanel is a French luxury goods brand founded in 1909 by Gabrielle Bonheur Chanel. Its success reached multinational recognition in the industry of women’s fashion, fragrances, beauty and skincare. Chanel targets high-income women between the age of 23 and 80.(Luxury Daily,2013). Its success can be attributed to the measured attention it pays to multiple consumer segments. (Luxury Daily, 2013). For example Chanel uses demographic segmentation to appeal to younger consumers through digital media campaigns, including the mobile strategy, advertisements on social networking sites. Such as creating a face book page dedicated to the brand Chanel globalizes it range of products as well as reaching out to a broad market everywhere in the world.(Luxury Daily, 2013). The image below has used age segmentation provocatively to captivate to its older target market. As the women in the picture is a well-known Victoria Secret model named Gisele Bundchen who is in her 30s. (2013, March 18). Hello. Chanel has stated “She is at one with herself and perfectly represents the values of this line: natural beauty, simplicity, freedom and a healthy glow”. (2013, March 18). The image it self captures the elegance of who she is through the use of light yet soft colours to grab consumers attention. The Chanel brand falls under brand loyalty and consumers of this brand always look forwards to what’s “new” and what’s “next”. Therefore Chanel products will always be at a high...
Words: 1008 - Pages: 5
...4% | 28.0% | 42.3% | Kering SA | 9,748 | (28%) | 13.4% | 8.2%* | 8.5% | LMVH | 29,149 | 71% | 20.2% | 12.9% | 16.6% | *Before extraordinary items + Operating income/Equity+Debt KERING Kering SA is a France-based company that specializes in retail and luxury goods distribution. The Company operates through two core segments: LUXURY, which operates the Luxury Group division of PPR SA and designs, manufactures and markets luxury items, such as ready-to-wear clothing, leather goods, shoes, watches, jewelry, fragrances and cosmetics products; and SPORT & LIFESTYLE segment, which designs and develops footwear, apparel and accessories under the brand names Puma, Volcom and Electrics. LUXURY's various brands include Gucci, Saint Laurent, Alexander McQueen, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JEANRICHARD, Pomellato and Qeelin. On March 26, 2013, it acquired France Croco, which specializes in the sourcing, tanning and processing of crocodilian skins. On June 4, 2013 it closed the sale of its Nordic brands Ellos and Jotex. In July 2013, it completed the acquisition of a majority stake in the Pomellato group. Fiscal data as of Dec 31 2013 | 2013 | 2012 | 2011 | 2010 | 2009 | REVENUE AND GROSS PROFIT | Total revenue | 9,748 | 9,736 | 8,062 | 11,008 | 13,584 | OPERATING EXPENSES | Cost of revenue total | 3,658 | 3,776 | 3,087 | 5,639 | 6,901 | Selling, general and admin. expenses, total | 1,535 |...
Words: 1712 - Pages: 7
...L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. Beauty and Personal Care Baby and ChildSpecific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Men's Grooming Oral Care Skin Care L'Oréal has performed well thanks to a segmented portfolio lending it the flexibility to address diverse consumer groups across the world. However, competitive intensity is increasing, which L'Oréal needs to heed to retain its market position in the long run. Sun Care Set/Kits Premium Cosmetics Mass Cosmetics © Euromonitor International BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE PASSPORT 2 STRATEGIC EVALUATION COMPETITIVE...
Words: 9163 - Pages: 37
...WINE BY THE GLASS 150 ml CHAMPAGNE Laurent-Perrier Brut SPARKLING WINE 2005 Yarrabank Cuvee Guillaume WHITE WINE Riesling 2008 Freycinet Sauvignon Blanc 2009 Summerhouse 2007 Pascal et Nicolas Reverdy Auxerrois 2004 Mount Langi Ghiran Pinot Gris 2008 Paul Kubler Chenin Blanc 2008 Pichot Chardonnay 2008 Hoddles Creek 2007 Laurent Tribut 2009 Dominique Portet ROSE Fontaine RED WINE Pinot Noir 2008 Escarpment Grenache Shiraz Mourvedre 2006 Massena Shiraz 2006 Balnaves Merlot 2007 Irvine Cabernet Sauvignon Merlot 2007 Victory Point 2005 Chateau Saint-Christoly The Malee Root Cru Bourgeois DESSERT WINE 90ml 2007 De Bortoli 2006 Chateau Roumieu-Lacoste 2005 Grande Maison 2004 Alain Brumont 2006 Les Clos de Paulilles Noble One Botrytis Semillon Cuvee Classique Cuvee des Anges Les Larmes Celestes Riverina Sauternes, Bordeaux Monbazillac Pacherenc Banyuls, Roussillon 18 18 15 15 16 The Moonlight Run Martinborough Barossa Coonawarra Barossa Margaret River Haut Medoc 21 15 17 17 15 22 'K' Coteau de la Biche East Coast Tasmania Marlborough Sancerre, Loire Valley Grampians Alsace Vouvray, Loire Valley Yarra Valley Chablis Yarra Valley 17 16 19 12 17 16 15 22 14 Yarra Valley 19 Tours-sur-Marne 29 Terre de Maimbray 1 HALF BOTTLES 375ml Champagne Pol Roger Krug Champagne Rose Billecart-Salmon White Wine Sauvignon Blanc Semillon 2009 Fermoy Estate 2007 Cullen Sauvignon Blanc 2006 Lucien Crochet Chardonnay 2008 Tyrrell’s 2006 Mount Mary Red Wine Pinot Noir 2007 Paringa Estate 2007 Paradigm...
Words: 4222 - Pages: 17
...L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. Beauty and Personal Care Baby and ChildSpecific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Men's Grooming Oral Care Skin Care L'Oréal has performed well thanks to a segmented portfolio lending it the flexibility to address diverse consumer groups across the world. However, competitive intensity is increasing, which L'Oréal needs to heed to retain its market position in the long run. Sun Care Set/Kits Premium Cosmetics Mass Cosmetics © Euromonitor International BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE PASSPORT 2 STRATEGIC EVALUATION...
Words: 9153 - Pages: 37
...Chapter 7: The Image-Makers Fashion Brands: Branding Style from Armani to Zara, Third Edition by Mark Tungate Kogan Page © 2012 Citation Overview There's inevitably something appealing about an imagined better world. The relationship between fashion brands and other product categories is rather like the one between celebrities and normal citizens: they are aware of one another's existence, they occasionally share the same space, but they rarely mingle. While other brands hire international advertising agencies such as J Walter Thompson, Saatchi & Saatchi or BBDO, fashion brands tend to work directly with a narrow pool of freelance talents. According to art director Thomas Lenthal, who has worked for brands such as Dior and Yves Saint Laurent, 'In fashion, there are probably only about a dozen well-known art directors, great photographers, stylists, make-up people, and so on. You don't need an advertising agency: you just need an address book with a handful of names in it.' Many upmarket fashion brands don't have a marketing department or even a person with 'marketing' in their job title. The designer – often known as an 'artistic director' – is responsible for advertising imagery too. For instance, while Louis Vuitton works with the advertising agency Ogilvy & Mather on several aspects of its communications, its fashion imagery is entirely under the control of the brand's designer, Marc Jacobs. With this in mind, a few years ago Hervé Morel set up an organization...
Words: 1657 - Pages: 7
