...Animal Cruelty Commercial "Woof Woof", do you hear that sound? Oh great it’s another one of those dying dogs commercial… If you are one of the many individuals that have stumbled across one of Sarah McLachlan’s animal cruelty commercials, then you might have felt the emotion coming from it. It is extremely sad and will make your happy day turn into a depressing puddle of sorrow because of those clips of the poor dying animals. This short two-minute commercial uses many rhetorical devices to persuade people to donate money but particularly focuses on the use of pathos, sympathy, and empathy toward the audience. The commercial starts off with a close up shot of a dog that looks sad, then a statistic fact about animal abuse pops up. Then a small donation is kindly asked to help the organization prevent animal abuse. The BCSPCA (British Columbia Society for the Prevention of Cruelty to Animals) put together this video to help spread awareness on this ongoing issue and obtain donations to help rescue animals that are suffering from abuse. The targeted audience are people who are over eighteen years old or animal lovers, and/or who have money because it cost about sixty cents a day to help the organization. Sarah McLachlan who is a famous singer is seen in the video and also uses one of her songs to stir up emotional feel to the audience. Her famous song “Angel” can be heard playing in the background throughout the entire commercial. This song captures the hearts of the audiences...
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...Most of animal cruelty instances are actually never reported. This needs to change. People need to be responsible for their actions. Each and every day there are hundreds of animals affected by animal cruelty. Every hour an animal is beaten or abused. Animal Cruelty is a problem that many Americans want to make a change to. I recently viewed a commercial based on animal cruelly that was created for the BCSPCA called Sarah McLachlan: Animal Cruelty Commercial. Which displays a vast amount of ethos, pathos and logos. Ethos is ethical appeal. With ethos the writer is trying to the convince the audience with credibility. In the BCSPCA’s Animal Cruelty Commercial, the commercial tries to convince the audience with the use of a celebrity. This commercial uses Sarah McLachlan. Most people are to be convinced if a celebrity is telling them to do something. Sarah McLachlan tries to convince the audience by saying, to donate to help the animals by calling or visiting the website. Pathos is emotional appeal. With pathos the writer is trying to convince the audience by appealing to the audience’s emotion. In the BCSPCA’s Animal Cruelty Commercial the use of music, wording, and certain pictures are key to the success in the use of pathos in this commercial. Throughout the commercial there a playing a song in the background that is a very sad and depressing song. The song that Is played in the commercial...
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...Punishments for Animal Cruelty should be harsher to keep both animals and people safe. Studies show overwhelming connection between cruelty towards animals and violent crimes against other people by the abusers. One such study by Massachusetts Society for the Prevention of Cruelty to Animals and Northeastern University came to the conclusion that people that abused animals were five times more likely to commit violent crimes against people than someone without a history of animal abuse. Studies show that in almost 90% of homes where child abuse and over half of homes where domestic violence has occurred, animal abuse has also taken place. The FBI’s analysis on the lives of serial killers found that most had at one point killed or tortured animals...
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...Comparative Analysis As once stated by Michael J. Fox, “One's dignity may be assaulted, vandalized and cruelly mocked, but it can never be taken away unless it is surrendered.” Animal cruelty is the act of intentionally imposing harm upon a creature via one of various methods. Despite the efforts of numerous people, animal abuse from the Victorian Era still somewhat persists emotionally and physically, however, it has increased in importance after the intentions of diverse organizations. Firstly, a major difference between the Victorian Era and current times is prevention of animal cruelty established by new laws and regulations/social groups. “This resistance only infuriated Mr. Sikes the more; who, dropping on his knees, began to assail the animal most furiously” (Dickens, 1961). Bill Sikes would often physically harm his dog,...
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...Tori Williams ENGL 102 September 9, 2013 Opoku-Agyemang Animal Cruelty Advertisement Analysis The American Society for the Prevention of Cruelty to Animals (ASPCA) has an effective strategy of promoting an end to animal cruelty by using heart-breaking visuals and persuasive rhetorical appeals and therefore is a more convincing advertisement than any other. The Vegan Outreach advertisement, which is a smaller organization than the ASPCA, also promotes the well-being of animals, but does not quite compare to the ASPCA’s advertisements. The ASPCA advertisements are more effective than the Vegan Outreach’s because they apply the ethos and pathos tactics more adequately. The ethos tactic is demonstrated by using a well-known famous artist named Sara McLaughlin. Although she is most famous for her music, she is also known for her extreme love for animals. Her passion for animals aids trust and promotes more affection within the audience. Not only does it create a bond between her and the listeners, but it also catches their eye. Her fame is an attention grabber because it inspires people to want to be like her. The ASPCA advertisement is also highly effective because it employs the pathos appeal of empathy by providing heart-touching visuals of abused animals. The visuals of the suffering pets are so intense that it produces a lingering feeling of sorrow and sadness that almost torments one’s thoughts and conscience throughout the day. The graphics are meant to stick in the...
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...for the Prevention of Cruelty to Animals (ASPCA) was founded and has served as a helpful hand in stopping cruelty to animals. The ASPCA was the “first humane society to be established in North America and is still one of the largest in the world.” The ASPCA outlines its goals in their mission, which is “to provide effective means for the prevention of cruelty to animals throughout the United States.” This non-profit organization is dedicated to ensuring that the safety and well-being of countless animals is never comprised. Non-profit organizations rely a great deal on contributions, such as financial donations from outside sources, to achieve their goals. The ASPCA organization utilizes their websites homepage and emotionally riveting commercials to encourage their audience by using numerous rhetorical devices, especially the rhetorical appeal pathos, in order to evoke to emotions within the audience. The ASPCA’s website layout, their content and...
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...7 | 8. | Core IMC objectives | 9 | 9. | Target audience | 10 | 10. | Media campaign strategy | 10 | 11. | Schedule: 16 Week media strategy | 11 | 12. | The identified mass media (Print media, Internet Interactive media and events and sponsorship) | 12 | 13. | Fund Management | 13 | 14. | Budget | 14 | 15. | Strength and weakness of the campaign | 15 | 16. | Monitoring and evaluation phase | 16 | 17. | Conclusion and recommendation | 17 | 18. | Appendix -1 (Sample questionnaire) | 18 | 19. | Appendix – 2 (Some promotional messages) | 19 | 20. | Appendix – 3 (Images of abused animals) | 20 | 21. | Appendix – 4 (Arab Times Article confirming animal abuse in Kuwait) | 21 | 22. | Bibliography | 22 | REVITALIZING PAWS: INCREASING AWARENESS, FUNDING & ENHANCING PUBLIC PARTICIPATION I. INTRODUCTION This paper is an evaluation of the PAWS, an animal welfare organization in Kuwait. This PR and IMC report is based upon an evaluation of PAWS’ current situation; particularly taking into consideration its existing problems. Upon the identification of its major problems; I will synchronize with PAWS’ PR and senior management team and recommend to them to use the most effective IMC strategies and tools to help them overcome existing problems faced. In this regard, part of the recommendation process will include formulation of the IMC objectives, and identification of the ideal media tools...
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...ANIMAL CONTROL SERVICES SYSTEMS REDESIGN Governing the County of Fresno is a set of Federal, State, and local laws, rules, and regulations. The purpose of these regulations serves to protect the safety, health, and welfare of the residents. Incorporated as a county within the State of California since 1856, Fresno has seen the establishment, modification, and abolishment of thousands of regulations. As every governmental body must have, the County of Fresno has established a governing Board as well as local departments that support the Board’s efforts to oversee the legislative and executive needs of the county. When situations arise, this governmental branch must take action to ensure laws are which protect its citizens, as well as enforce them appropriately. Such is the case in the recent system redesign of the Fresno County animal control program. Due to the recent contract termination of the longtime local vendor, the system redesign of the Fresno County animal control program will address state and local mandates more efficiently and save the county money. As a concern of public health and safety, animal control is a responsibility of the county requiring them to implement and manage a program. State law and county ordinance specifically require the reporting of all vicious animal complaints and bites, enforcement of a rabies quarantine program, establishment of a licensing program, and dead animal and stray pickup, including leash law enforcement. Since the 1950s...
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...For example, in the in the Sarah McLachlan, Animal Cruelty Video uses a lot of pathos (images of abused dogs) to convey the message of animal cruelty. The video relied on the emotion of viewers to earn donations for abused animals. Although the motive behind this video is valid it is nevertheless emotionally packed and this takes away from the purpose of the video. Persuasive speech is also present in the politics and social affairs: Martin Luther King’s Junior I Have a Dream speech is a prime example. In his speech, King discusses segregation in America and professes his hopes of seeing a united nation, a nation that disregards races and strives to level the playing field for all citizens of America. King heavily relies on pathos and a bit of logic in his speech, but his speech remains relevant and important to date because he made successful connected the African American community...
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...Protest posters have never been recognized as professional design activities. Anyone knows how to get out the scissor and take up a brush as long as they have an urgent point to make and a measure of artistic. My DIY poster sign might be amateur, though that doesn’t mean that it stops working as communication, but it remind me that poster is still a succinct, somewhat popular and powerfully immediate form of public speech. I believe a well-crafted slogan or image is still hard to ignore if one feels strongly about an issue and try to express support or condemnation as persuasively as possible. Animal cruelty is a global issue, and it has to stop. Animals are fighting their lives every day in countries around the world. They are enslaved,...
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...Dawn Willock CRIM 101 Justice for Mary/Current Event Paper Ivy Tech Community College Willie Whitfield November 5, 2012 Sean Janas, a twenty year old woman from Wausau, Wisconsin, was charged with felony mistreatment of animals, giving poison to the animal, a misdemeanor and obstruction. The Associated Press reported that “Janas kept a diary with entries describing her intense hatred for Mary…the diary also detailed the abuse Janas inflicted on the dog.” Prosecutors confirmed that Janas kept a diary with disturbing rituals she inflicted on Mary describing months of abuse. Mary was Janas’ boyfriend’s dog, a four year old German Shepherd/Labrador mix. She is charged with poisoning the dog with Draino, bleach, and pills then finally slitting Mary’s neck. Mary was found bleeding from the head and vomiting blood while wandering around a nearby neighborhood and was taken to the local Veterinarian’s office where she later died. Janas faces more than five years in prison and $30,000 in fines if she is convicted on all of the aforementioned charges. Circuit Judge, Michael Moran, orders Janas to stay away from all animals with no direct contact while her case is pending. After her arrest on October 23, 2012, and circuit court where she is charged, a preliminary hearing was scheduled for October 31, 2012; where she was ordered to stand trial for killing Mary, her boyfriend’s dog. After waiving her right to a preliminary hearing she is scheduled to enter pleas at her next court...
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...Every day in the United States animals are beaten, neglected, or forced to struggle for survival. Left in unsanitary conditions with no food or water, they have little hope as they live out their days without the compassion they deserve. Some are found and rescued, given the chance to experience how great life and humans can be; others aren't so lucky. To grow as a nation, we must fight for these abused animals' rights and severely punish heartless owners. It is up to us to speak for these creatures who lack a voice, for who will if we don't? One of the first steps in protecting animals and creating effective cruelty laws is knowing what animal cruelty actually is. There are two categories: passive cruelty and active cruelty. The first involves acts of omission, meaning the abuse happens as a result of neglect or lack of action. Passive cruelty might seem less serious, but that is not the case; it can lead to terrible pain and suffering, and ultimately death. Examples include starvation, dehydration, untreated parasite infestations, inadequate shelter in extreme weather conditions, and the failure to get medical care. Passive cruelty is sometimes due to the owner's ignorance, so many animal control officers will first try to educate neglectful owners on how to properly care for animals before giving them a citation or placing them under arrest. Active cruelty, on the other hand, is more well known and disturbing. Sometimes referred to as non-accidental injury, this type...
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...Position Paper – The Pros and Cons of Animal Experimentation The Pros and Cons of Animal Experimentation Animal research has had a major role in many scientific and medical advances. It has both its advantages and disadvantages. “Moreover,” animal experimentation is an extremely controversial subject that has divided people into a group that either support animal testing or oppose it all together, and another that advocates the use of alternatives. There are many pros and cons when it comes to this subject. People all over the world have different opinions on weather animal lab testing is humane and necessary. Animal experimentation is unethical due to the practice of animal torture and suffering, animal choice and death of these animals. Animal experimentation (noun): any type of experiment performed on living animals, especially in order to test the effects of chemical compounds such as new drugs, cosmetics, food additives and pesticides (Animal experimentation, 2001). All over the world, people think differently on whether animal experimentation is an appropriate way to test medicines and products. Each year in the United States, an estimated 70 million animals are maimed, blinded, scalded, force-fed chemicals, genetically manipulated, and otherwise hurt and killed in the name of science, by private institutions, household product and cosmetics companies, government agencies, educational institutions, and scientific centers. Substances we use every day, such...
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...1013.087 9 December 2010 Cruelty towards Animals and Their Rights If killing animals was entertaining to the people by abusing them and possibly causing them to fight, would you join the cruel humans that are doing this just to have fun watching animals fight and be abused? Animal cruelty comes in different ways from animal abuse, fighting the animals, and even mistreating them. Cruelty to animals is growing all over the United States even out of the US, especially dog fighting and cock fighting has grown dramatically. Animals used for other purposes are being abused more. The poor animals feel pain and suffer every time they are killed or mistreated. Even though my own father commits animal cruelty, still does not change the way I feel towards animal cruelty. My father thinks it is not bad to fight roosters, but I always tell him that fighting them is very cruel to the rooster. Two main animals used for fighting are roosters and dogs. They are trained and forced to fight each other to death, which cock fighters find interesting and gamble their money. Animal Rights and Human Obligations Second Edition, Ed. by Tom Regan and Peter singer, specifies the rights of animals, treatment of animals, killing and value of life of animals, etc. It has various authors on each specific topic that makes it more interesting. I argue that animals should be given their rights and not be tortured by humans for no apparent reason...
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...Animal Cruelty It’s dark, quiet, and you’re all by yourself. You whine and yell for help but nobody seems to hear you. The people you thought were your family abandoned you, left you all alone in a small confined cage. There is no place to use the bathroom, other than where you stand. The awful stench of your faeces grows worse and worse each second. The only food they left you with, you ate in the first day. Now the only thing keeping you alive is your desperation to eat and drink your own waste and the will to survive. You are a dog left to die by its owners, with the thought that you are lower than humans and have no real importance or worth. I have always been an animal lover and it has always disgusted me to see an animal being mistreated. Even when I am watching a movie and an animal gets hurt I always cringe with sadness. I remember I had these neighbors; we were good friends with them. They always wanted to have a dog but either they never had the money to take care of a pet or they just did not know how. That never stopped them from constantly having a dog. I remember two specific dogs they had, one was a mixed bulldog, Daisy, and the other was a Jack Russell Terrier, Jack. Daisy was such a beautiful sweet dog, but the way she was treated was poor. If they did not have any dog food they would feed her cereal and milk. They also considered spraying her with a hose while she ran around in the backyard a bath. The worst thing that happened to her was that one day...
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