... IX. Online Marketing Strategy 8 * Keyword Strategy 10 * Search Engine Optimization Strategy 10 * Paid Online Advertising Strategy 10 * Social Media Strategy 10 X. Referral Strategy XI. Financial Projection XII. Conclusion EXECUTIVE SUMMARY Electronic cigarettes or e-cigarettes are the most popular form of electronic nicotine delivery systems (ENDS) that take the form and shape of a cigarette but are operated by a battery and involve heating a concoction of chemicals, usually called e-liquid or e-juice, to produce a...
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...becoming a retail distributor of the new e cigarettes makes logical sense for Indianapolis Indiana. E Cigarettes were first marketed in China in 2004 and rapidly growing at an astounding pace. Sales are expected to hit $1 billion in 2013 (Stuttaford, 2013). Despite the newness of the product and much of if any side affect have been noted through some studies. In the ECLAT 12-month study, which is double-blind, controlled, randomized clinical study to evaluate smoking reduction, smoking abstinence and adverse events in smokers (Caponettto etal, 2013). The study demonstrated e-cigarettes hold some validity in ‘reducing number of cigarette smoked, and can lead to enduring tobacco abstinence…” E Cigarettes are operated by batteries that heats up the liquid solution of which some contains zero nicotine, propylene glycol, and other chemicals. When consumers puff on the element this triggers the vapor to be heated giving off a mist (vapor) which consumers inhale and exhale like traditional cigarettes. E Cigarettes are made to look and feel like their real counterpart and ‘simulate the visual, sensory, and behavioral aspects of smoking traditional cigarettes (Caponnetto etal, 2013). Without the combustion or burning of the tobacco leaves, e cigarettes have been proven through some studies to have positive effects on consumers as well as aiding in smoking cessation (Scott, 2013). Here is a diagram that shows the anatomy of e cigarettes from www.ecigaretteslist.com. ...
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...Electronic Cigarette Stop Program Jennabelle Jo Andrews Alexander NUR/598 September 8, 2014 Linda Roan Abstract The Public health Department in Las Vegas Nevada has become concerned with the increasing popularity and use of electronic cigarettes. The consequence of e-cigarette use on the health of the public is uncertain. There is a lack of information, and regulation making it unknown if these products are safe. One of the main concerns is the potential influence on children, and whether or not the use of e-cigarettes will cause them to become addicted to nicotine. Nicotine is known to be addictive, therefore, no matter how safe it can be delivered, the use of addictive materials will cause the user to become accustom to their regular dose which will encourage increasing it. This objective of this project is to implement a school-based education program in elementary, middle, and high schools across Nevada over the next year. Introducing a program at the schools is an opportunity to stop the beginning of nicotine use, thereby eliminating the health concerns associated with it. The research shows that school based programs do have a positive effect on health issues. The CDC notes that most U.S. schools have put in place policies and programs concerning tobacco use ("Centers For Disease Control And Prevention", 2014). This is beneficial because many resources are available to make this program a success. This paper summarizes the steps that can be taken...
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...nicotine hit through e-cigarettes. Yet as "vaping" replaces smoking – and is excitedly market by the tobacco titans – nobody is yet certain how safe it actually is. What does the research say? Vaping introduced to the people as an item with the potential to shield smokers from the hazardous effects of tobbaco, e-cigarettes are promoted as an approach to get your nicotine fix without breathing in all that lung-blackening smoke that is been straightforwardly connected to cancer and heart disease. Vaping, advertised as safer than ordinary cigarettes, deliver...
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...stand now: E-cigarettes by Sandee LaMotte, CNN Updated 6:00 PM ET, Mon January 25, 2016 A delegate at the "E-Cigarette Summit" smokes an e-cigar. In the e-liquid nicotine is usually suspended in propylene glycol and glycerine. 7 photos: A delegate at the "E-Cigarette Summit" smokes an e-cigar. In the e-liquid nicotine is usually suspended in propylene glycol and glycerine. Hide Caption 4 of 7 E-pipes work on the same principle. When someone draws on the device it detects the air flow and heats the e-liquid in the cartridge to form a vapor. 7 photos: E-pipes work on the same principle. When someone draws on the device it detects the air flow and heats the e-liquid in the cartridge to form a vapor. Hide Caption 5 of 7 Vaporizers have also been adapted for marijuana. They have been developed for the medical market and contain cannabidiol (CBD), a method of pain-relief for glaucoma and migraines, whilst omitting THC, which causes the "high." 7 photos: Vaporizers have also been adapted for marijuana. They have been developed for the medical market and contain cannabidiol (CBD), a method of pain-relief for glaucoma and migraines, whilst omitting THC, which causes the "high." Hide Caption 6 of 7 Nicotine gum and patches predate ENDS as a way for people to attempt to give up cigarettes. 7 photos: Nicotine gum and patches predate ENDS as a way for people to attempt to give up cigarettes. Hide Caption 7 of 7 "Cigalike" e-cigarettes look like...
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...Rachel Beck Professor Carr RWS 200 2/27/14 Electronic Cigarettes: the Future of Smoking? Today, if you were to sit at a bar on the Lower East Side, you may find yourself next to a guy smoking a light-up plastic tube that smells like cherries and think to yourself, even Humphrey Bogart couldn’t make one of those look cool. Or if you haven’t seen the 1941 film, Casablanca, you may still chuckle a bit. But could these vaping devices be the future of smoking? Author Andrew Stuttaford in his article, “Vaper Strain” published by the National Review in 2013, addresses the topic of these electronic cigarettes, arguing that these healthy alternatives are, in fact, the future of smoking. He believes they are often demonized for no good reason and he advocates for the product by addressing some of the key health concerns that consistently show up in debates on e-cigarettes. His purpose is to address these concerns, but ultimately show how the benefits of e-cigarettes outweigh their potential detriments. In his attempt to debunk arguments from the critics of e-cigarettes, he adopts a sarcastic tone for his audience, the readers of the National Review. Stuttaford’s sarcastic tone is used to introduce e-cigarettes to an older audience, predominantly one of older cigarette smokers who grew up in a time when smoking was a part of the American culture. The very first sentence in his article is introducing e-cigarettes – what they do and how they work – knowledge that is commonly known...
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...The Electronic Cigarette By Sergio Gaxiola Composition I Professor Frawley 13 August 2012 The Electronic Cigarette It is estimated that 400,000 deaths will occur this year in the United States from cigarette smoking. This gruesome statistic tells us that with illegal drugs, alcohol, motor vehicle, suicides and murders combined; cigarette smoking is still the number one contributor. In 1963, Herbert A. Gilbert was not aware of these kinds of statistics, however, he was on the brink of an invention that would revolutionize the way we smoke cigarettes almost fifty years later. The invention of the Electronic Cigarette [also known as the e-cig] was patented in 1963 by Herbert A. Gilbert, “The present invention relates to a smokeless non-tobacco cigarette and has for an object to provide a safe and harmless means for and method of smoking by replacing burning tobacco and paper with heated, moist, flavored air; or by inhaling warm medication into the lungs in case of a respiratory ailment under direction of a physician.” (Electronic Cigarettes, 2009) Unfortunately for Herbert, in the early 1960s cigarette smoking was not yet the threat it has become today. People just didn’t see a need to stop smoking. During the 1950s and 1960s, the Tobacco Company had always marketed towards women; smoking was a sexy thing. As one can see from the photograph, the young lady is beautiful, slender and happy. Throughout the middle of the 1960s big Tobacco Company’s began...
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...The worst e-cigarette critics would argue how vaping is at least 85% better than cigarettes, therefore better critics would show how e-cigarettes are without a doubt superior than cigarettes in every way. Doctors believe vaping could drastically decrease or at least help large numbers of smokers quit from cigarettes, which is the habit that is the major cause of preventable death in the United States, with 480,000 deaths per year including over 41,000 from secondhand smoke exposure. It was also found that compared to current smokers, when switched to vaping for only six months, vapers had lower levels of the worst carcinogens that are found in tobacco cigarettes. Cigarettes cause way more of a risk than vaping simply because of the amount...
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...NO Tar, NO Toxins The Electronic cigarette contains no tar, carbon monoxide, or harmful toxins like the ones that are found in normal cigarettes. Normal tobacco cigarettes have over 4,000 harmful poisons that are not found in electronic cigarettes. If this is your only reason to try electronic cigarettes, it's a great one! You may actually smoke less When you smoke a tobacco cigarette you feel obligated to smoke the entire cigarette. The e-cigarette allows you to take a few puffs and put it away for another time. You naturally smoke less because of this. Save Money Electronic cigarettes are a lot less expensive than smoking regular cigarettes. The traditional pack of cigarettes costs around $6. One electronic cigarette cartridge is equal to nearly a full pack and only costs $2. That is about a $4 savings on every pack! Please see our savings calculator to see for yourself. Save even more by using e-liquid nicotine to refill your empty cartridges. E-liquid is equivalent to about $1 per pack. No second hand smoke No more worrying about second-hand smoke that bothers the non-smokers around you. The Electronic cigarette gives off NO second hand smoke. Second hand smoke has been reported to be worse than smoking. Now, you can keep your loved ones safe by using electronic cigarettes. The vapor that is released looks like smoke, but is only water vapor that disappears in a few seconds. No smoke Electronic cigarettes give off no smoke! They only produce water vapor...
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...E-cigarettes are on the public health agenda and during the European Regional Committee of the World Health Organization the discussion around e-cigarettes were highly debated. A common topic was the dramatic rise in the marketing of e-cigarettes that is now being seen in many countries (McKee 2013) The availability of e-cigarettes makes it easy for anyone to purchase them and many small-scale e-cigarette producers have set up business during the past five years. They promote devices through advertising and social media. Images aimed at adolescents are similar to those previously used by the tobacco and alcohol industries. More recently tobacco companies have quickly entered the e-cigarette industry and bought up e-cigarette manufacturers and might be a whole new tobacco industry (Ashron 2014). It is fairly obvious that the “new tobacco industry” is aiming towards adolescents. This turn in the marketing and industry is not good news, because you would think that the whole purpose of e-cigarettes were to help people quit smoking, not getting people to start “vamping” (Kamrow 2013). The disagreements about e-cigarettes and its effect on public health have brought tension between individual benefits and the wider population perspective. There are many subjective reports that states that users of traditional cigarettes find e-cigarettes to be helpful in reducing smoking, however there are no strong evidence that proves e-cigarettes to be better than existing support, such as...
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...INTRODUCTION Are electronic cigarettes (E-Cigs) dangerous? Some say yes, e-cigs are not only dangerous but they are also being marketed towards an adolescent demographic. Others side with the argument that these devices help traditional tobacco smokers stop smoking. Substantial evidence backing both sides of this debate have been analyzed. An electronic cigarette is a battery-powered device designed to resemble a regular tobacco cigarette. Almost every e-cig is composed of the following key components: a mouthpiece for inhaling vapor and holding the cartridge of juice, an atomizer which acts as a heating element, and a rechargeable battery to power the device (M. Johnson, N. Pennington, 2014 #612). “The use of the electronic cigarette simulates the act of smoking, and the colored light emitting diode even simulates the glow of tobacco. However, no actual smoke is generated with this device” (M. Johnson, N. Pennington, 2014 #612). Because there is no tobacco combustion in e-cigs, they are a much lower risk alternative when compared to traditional cigarettes. This also means that the absence of tobacco results in minimal regulation of the product (M. Johnson, N. Pennington, 2014 #612). Electronic cigarettes are available in stores and online to anyone regardless of age. Consumers of this product range from smokers trying to quit, to the nation’s youth who have never smoked before. Flavors such as gummy bear, cookies, and bubble gum get the attention of a youth market and poses...
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...Event Sponsorship Mass-communication and non-personal elements, such as advertising and sponsorships tend to be used more heavily to stimulate awareness and lead to brand exposure and brand recognition. This happens due to their efficiency in reaching large numbers of potential customers. Freedomciggs will be sponsoring events such as extreme sports, rally races, and fashion shows where one of the main audience is the young target market and where fashion, exuberance, and self-expression are the main theme. Booths will be set up in each event accompanied by interactive visual displays showing the slique design and packaging of the e-ciagretts. Also, on display will be small snapshot pictures of young e-cigarretes users socializing enjoying some “vapors” indoors or of a woman smelling her boyfriend’s clothes and appreciating the non-smelling feature of the e-cigarrets. In the case of rally racing, racing video games and racing simulations sponsored by Freedomcigs will be used in racing cars to draw people to the booths. The sponsorship will be...
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...Communications Plan Learning Team A, MKT/571 October 15, 2010 Communication Plan Developing an integrated marketing system is important to the organization. Because there are different ways consumers can experience an organization advertisement, it is important that the communication be clear and reliable. Developing appropriate lines of communication, especially with a new product is vital to an organization. In this discuss, Team A will expand on the effective marketing and communication, the advertising and promotion program, helpful technology trend, and the marketing communication strategies for domestic and international markets. Evaluating Marketing factors Today’s concept of marketing varies from this, Marketing like many other business functions, involves dealing with customers. Building relationships with customers based on perceived value and customer satisfaction are core elements or the modern definition of marketing. The goal of marketing is to attract new customers by promising better value through a better-quality product and to retain customers while gaining new ones is a familiar concept, keeping and generating new customers through customer satisfaction is different from traditional theory. In today’s competitive business arena, companies need to utilize all potential avenues to maximize profitability and growth. Organizational decision makers need information in order to decide what products and services to introduce...
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...Marilyn Felix Electronic Cigarettes HSC-4010-01-Health Science Practicum & Capstone Dr. Moeller and Professor Bakken Introduction “Safe doesn’t exist. But electronic cigarettes are low risk compared to regular cigarettes.”1 Cigarettes have been in existence between 3,000 and 5,000 B.C.2 In the 21st century, the fad of smoking Electronic Cigarettes has come to be. The development of these popular devices has grown exponentially through the years. Developers have developed Electronic Cigarettes to look like flash drives which makes them harder to detect on students. Electronic Cigarettes first became known in 1930 when the first patent was made by Joseph Robinson.3 While a manufactured electronic...
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...so I can't change it. I had to keep it fairly basic so I didnt get into mods or too deep into the chemistry. Smoking without dying is every smoker’s fondest dream. Simply quitting is much easier said than done and hundreds of thousands of smokers have tried to quit multiple times. Finally there is a viable alternative; electronic cigarettes. Electronic cigarettes enable smokers to avoid the damage combusted tobacco does, yet avoid withdrawals or having to “break the habit”. Electronic cigarette use is one-sixth the cost, doesn’t stink, or stain walls and teeth. Furthermore there are no objectionable smells and can be enjoyed almost anywhere without having to step outside. Users inhale a vaporized propylene glycol liquid that contains nicotine and flavorant, all that’s exhaled is a water vapor. Best of all electronic cigarettes are far healthier and have little or no health drawbacks. Smokers sicken or die from the other chemicals in the smoke not the nicotine (T Powledge, 2004). E-Cigarette liquid is composed of liquid nicotine in a propylene glycol and/or vegetable glycerin carrier fluid and food flavorings. Analysis of e-cigarette liquid shows 1000 to 1500 times less carcinogens than combusted tobacco and no tar or other substances that could accumulate in the lungs and impair function. A far fewer array of toxins are in the nicotine liquid and those found were only trace amounts at the limits of detectability and well within safe...
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