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Bf Skinner

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The study of human behaviour is extremely broad and there have been many studies conducted in oder to find out more about human behaviour. Human behaviour has been studied by many researchers, and many have concluded that human behaviour is of a diverse and complex nature and can be very unpredicatble. Furthermore, the behaviour of individuals should be treated on an individual basis, and shouldn't be compared to that of another person. This includes how people think, act and make decisions. B.F. Skinner is one of the most famous psychologists in the field of human behavioural studies. His theories have helped in our understanding of human behaviour and thus determine humans behaviour and actions.
Skinner is primarily known for the establishment of reinforcement and behavioural analysis (Brace abd Byford, 2012, p146) In order to analyse behaviour, Skinner had invented the 'skinner box' (Brace and Byford, 2012, p172) in which controlled the behaviour of a rat or pigeon. This was named operant conditioning. Skinner based his operant conditioning on the foundations of Thorndike's law of effect. Skinner believed that the more a behaviour is reinforced or encouraged, the stronger it gets, whilst behaviour that isn't reinforced, becomes weakend. The majority of Skinners operant conditioning experiments were on pigeons and rats. The pigeons and rats were placed into the skinner box. Here, skinner tested the pigeon and rats ability to perform a specific behaviour in order to recieve a reward. The reward was only ever released when the required behaviour was performed. There is however a negative aspect to this because the results Skinner collected cannot be directly applied to that of a human because they are not the same species. As well as this, the pigeon or rats feelings were not taken into consideration, something that needed to be tested if being applied to a

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