...in the “luxury vacation business. Customers were treated to a wide variety of activities, and entertainment and sumptuous food while they were at sea. The appeal to the user was to experience luxury and fun while cruising amount interesting vacation-oriented ports. Cunard offered cruising on seven ships. Five of them were in the luxury (5 star) category, and two were in the premium (4 star) category. Each had its own distinctive image and positioning: The first of the cruise ships was considered to be the finest in the world it was called the QE 2. It offered ultra- luxury accommodations and exquisite service. In addition to traveling between New York and Europe it was used in the Caribbean and made one round the world trip each year. The QE 2 had a capacity of 1,850 passengers. The Ultra Deluxe was the Sagafjord and Vista fjord were five start cruisers. They ported primarily out of American ports for cruising in the Caribbean, Alaska and the south Pacific. The capacity for these ships was approximately 550 and 750 passengers, respectively. The Cunard Countless and the Cunard Princess were less formal and less expensively priced cruise ships. They were considered 4-star premium cruise ships. Both were positioned as casual and the marketing for them tended to be more...
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...Total Pages : 2 Page : 1/2 PROGRESS REPORT FOR OCTOBER 2012 Date of joining : 1st October 2012 (Day of Meeting) Customers : Five Star Hotels - 5 Four Star Hotels - 5 3 & 2 Star Hotels - 8 Clubs - 1 Catering - 3 Coffee Shops & Rest. - 5 Apartments & Residence - 3 Food Stuff & Traders - 1 Cash Customers - 6 --------------------------------------------------------- Total No. Of Customers - 37 -------------------------------------------------------- Progress : 1. Awareness of all Customer names. 2. Covered all 5 Star, 4 Star and 3 & 2 star hotel locations. 3. Paying regular visits to all these hotels. 4. Samples of few items are also provided to some hotels on their request. 5. Shangri La starts using Caster Sugar and is interested to deal with other products that it had previously stopped or has not previously used. Quotation of items has been provided. 6. Crystal Salam places an order for Heera Panna Gold (a sample of this rice was provided earlier). Contd… Page 2/2 7. Hoping to get some positive results from Fairmont Hotel, Centre Novotel Hotel and Bon Food Rest. as some samples and quotations have been provided. Method practiced: 1. On my interaction with the...
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...Pentagram in Metropolis The Pentagram is a five pointed star that is symmetrical with one point on the top and two points at the bottom. It is a symbol that has been used in many eras, cultures and religions. Groups such as by ancient Israelites, Christians, Magicians, Pagans and Wiccans have used this symbol. An inverted pentagram has two points on top and one point at the bottom. This symbol is used by groups such as Satanist and some rock bands in the Black Metal scene. In the film Metropolis, the director places the pentagram both upright and inverted in a few scenes. The symbol can be seen on Rotwang’s front door, a few doors inside his home and one in his laboratory. Some possible reasons why the director uses the pentagram include symbolizing protection, the carnal desires of man and also as a sign of evil. Metropolis is dystopia. It is a futuristic society under authoritarian control. The leader and thinkers of the city rule from the giant skyscrapers while the laborers work under harsh conditions for long hours beneath the ground. In Metropolis, technology is portrayed to be evil and invasive. Technology has affected every part of the city. Every building seems to be modern except for the home of Rotwang, the inventor. His house is described as a “strange house, overlooked by the centuries.” On his front door is an upward pentagram. One meaning the Pentagram is believed to have is that it’s a protection against evil. The five point Pentagram each stands for the things...
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...facilities. It is usually run as a commercial business. Breakfast is available and evening meals may be provided. B&B Accommodation offering bed and breakfast, usually in a private house. B&Bs normally accommodate no more than 6 guests, and may or may not serve an evening meal. Small Hotel A small hotel normally has a minimum of 6 letting bedrooms and a maximum of 20. Most bedrooms have ensuite or private facilities. Small hotels serve breakfast, dinner and, normally, lunch, and they have a drinks licence (though it may be a restricted licence). They are normally run by the owner(s) and reflect their own personal style. Hotel A hotel normally has at least 20 letting bedrooms, of which most have ensuite or private facilities. They serve breakfast, dinner and, normally, lunch, and they usually have a drinks licence (it may be a restricted one). International Resort Hotel A hotel with a 5-star quality award that has a range of leisure and sporting facilities. These include an 18-hole golf course, swimming pool and leisure centre, and country pursuits. Self-catering A house, cottage, apartment, chalet or similar accommodation, with self-catering facilities, which is let normally on a weekly basis to individuals, although shorter breaks may be available. Serviced Apartment Essentially self-catering apartments where services such as cleaning are available. Meals and drinks may also be available, either to each apartment or in a restaurant and/or bar on...
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...shelter and other services. Hotels are divided into several categories such as boutique hotel, business hotel and motels. It is also classified into different star-rating, usually from one to five stars when one star hotel is much worse than a 5 star hotel. For example, Hilton hotel is a five-star hotel, and Euston Square Hotel is a three-star hotel (https://www.expedia.co.uk/3Star-London-Hotels.s30-0-d178279.Travel-Guide-Filter-Hotels) . These hotels are classified according to the different level of quality of service and products that each brand offers. However star-rating is different in every country. (http://www.businessdictionary.com/definition/hotel.html#ixzz46jZ6gtGl) Restaurants A restaurant is a place where people pay and sit to eat food that are cook and served. http://www.merriam-webster.com/dictionary/restaurant Restaurants are also classified into several groups as the following: 1. Fast food 2. Fast casual 3. Fine dining 4. Casual dining Fast-food restaurant is a restaurant that provides the fastest service and food. The prices are also the lowest. The decoration of fast food restaurants is simple. Famous fast-food restaurants are such as Mac Donald and KFC. These two operates globally because it is a chain restaurant. Usually, fast food restaurant has a place to sit and enjoy the meal, some only have...
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...BRANNIGAN FOODS STRATEGIC MARKETING PLANNING Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza IE Business School AGENDA 1. Problem statement 2. Situation analysis Five C’s Porter 5 forces SWOT 3. Alternatives 4. Recommendations Implementation plan Marketing strategy Marketing Mix Digital marketing 5. Take aways 1. PROBLEM STATEMENT GOAL INCREASE 3-4% PROFIT Industry Decline Brannigan’s sales, market share, and profitability decline 2. SITUATION ANALYSIS FIVE C’S ANALYSIS BRANNIGAN SOUPS Cash cow, 40% of total sales Products RTE Dry Soups Healthier Soups and Fast & Simple Meals Anabelle Brand awareness and value percepKon behind compeKtors CUSTOMERS -‐ Baby Boomers, Younger & Working Mothers -‐ InnovaKons and new flavors COMPETITORS -‐ New small compeKtors Roarin’ Cajun Foods Red Dragon Foods Brothers Gourmet -‐ Private Labeled soups increasing their sales by 5% Less shelf space -‐3% COLLABORATORS -‐ Decreasing Brannigan’s shelf space CONTEXT -‐ Sector sales have been decreasing -‐ The loyal populaKon (baby boomers)...
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...Arby’s Restaurant Arby’s no longer just serves sandwiches and potato chips. Blue Star Travel Agency needs to have a restaurant to provide a group meal at 5:00 p.m. Arby’s offers a variety of foods from signature recipes that are affordably priced and served quickly to customers. Because of these qualities, Arby’s would be an excellent choice for a group meal. In the first place, the Arby’s at 919 Gordon Drive will offer a convenient place to stop, as it is within a short distance to the Highway 75 bypass for the return trip to Le Mars. A bus will be able to park because there is plenty of space. Once inside the group will be offered seating with a capacity of fifty seats. The average wait time for...
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...vacations. Pay one price and receive accommodations, meals, entertainment, and transportation between island and port destinations. But once onboard, many cruisers find themselves shelling out hundreds of additional dollars for shore excursions, alcoholic beverages, and gratuities. What happened to their supposedly all-inclusive vacation? Many land-based resorts also refer to themselves as all-inclusive, yet [the properties offer a different set of included amenities. As I look at the picture my mind can imagine exactly what my experience would be. So what does it really mean to be all-inclusive? I have compared the pictures of all-inclusive resort and cruises at sea I believe all-inclusive land resort vacations are the best. All-inclusive cruises and resorts tend to include different amenities in the base price. Book a mainstream cruise, and you'll receive accommodations, all meals and snacks, certain beverages at meal times, use of the ship's facilities (such as the pool, kids club, and fitness center), onboard activities and entertainment, and transportation between ports-of-call. You will have to pay extra for soft drinks and alcoholic beverages, tips for a waiter, spa treatments, shore excursions, airfare, and airport transfers. Luxury liners may include tips for the waiter and alcohol in their base price. On the other hand, book an all-inclusive resort package, and you'll receive at maximum accommodations, all meals and beverages, nightly entertainment, access to the resort's...
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...1.4 Explain the differences between types of operations including commercial and service sectors. Commercial Sector - What is the commercial industry? The commercial sector is a non-manufacturing business establishments, including hotels, restaurants, wholesale businesses, retail stores, warehouses, storage facilities, and health, social and educational institutions. Public Sector- What industries are in the public sector? Far from an industry filled with stuffy offices and jobsworths, the public sector is a huge employer with jobs covering everything from Firefighter Police Officer and Community Support Officer Politician Civil Servant Infantry Soldier Post Women and Postman Service Sector- What is the service sector? The service sector consists of the "soft" parts of the economy, for example: activities where people offer their knowledge and time to improve performance,productivity, potential and sustainability what is termed affective labor. The basic characteristic of this sector is the production of services instead of end products. Services (also known as "intangible goods") include advice, attention and access experience, and discussion. The production of information is generally also regarded as a service, but some economists now attribute it to a fourth sector, the quaternary sector. The tertiary sector of industry involves the provision of services to other businesses as well as final consumers. Services may involve the transport, distribution...
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...Table of contents LETTER OF TRANSMITTAL…………………………………………………………ii EXECUTIVE SUMMARY……………………………………………………………..vi INTRODUCTION 1 Success 1 Mission Statement 1 Definition of Business 1 MARKET ANALYSIS 1 Demographics 1 Population 2 Income 2 Market Demand 2 COMPETITIVE ANALYSIS 2 Direct Competitors 2 Indirect Competitors 2 Strengths of Competitors 3 Weakness of Competitors 3 How IHOP’S Products Are Different 3 Why IHOP is Better Than the Competition 3 MARKETING STRATEGY 3 Overall Strategy 3 Target Markets 4 Primary Targets 4 Secondary Targets 4 Marketing Mix 4 Price 4 Promotion 4 Distribution 4 Product 5 MANAGEMENT PLAN 5 Operations Standards 5 Personnel Standards 5 S.W.O.T. Analysis 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 6 FINANCIAL ANALYSIS 7 Financial Future 7 Budget 7 Cash Collections 7 Cash Paid for Expenses 7 Net Cash Flow From Operations 7 Net Cash for Period 8 THE DEAL 8 40 / 60 8 Conclusion 9 Deal of a Lifetime 9 References 10 APPENDIX A 12 APPENDIX A 13 Market Analysis 13 APPENDIX B 31 APPENDIX B 32 Competition Analysis 32 UNION STREET CAFE 33 DEE’S DINER INTERVIEW 34 BOB EVANS INTERVIEW 35 APPENDIX C 36 APPENDIX C 37 Locations 37 LOCATIONS 38 APPENDIX D 40 APPENDIX D 41 Financial Spreadsheets 41 APPENDIX E APPENDIX...
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...Banning Candy and Soda from School In Tom Vilsack’s article,Should Candy and Soda be Banned from Schools?, Mr.Vilsack argues that banning soda and candy would help getting rid of the nation’s obesity epidemic in children. He states that it would be a major step in trying to reduce the high obesity rate in children. I say that banning soda and candy from school will greatly help by reducing the obesity rate. About one third of children in America are considered to be overweight or obese. In order for this to change, a shift in children’s diet has to occur. In this case, I agree with Tom Vilsack’s position with not just banning candy and soda from school, but unhealthy snacks with high calories as well. Most of what adolescents eat...
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...city as some of the oldest tourist attractions in Spain including the monuments of Renaissance, Gothic and Romanesque. The proposed trip starts from Oxford to Spain. The agency ensures that the tourists are given the opportunity to explore Barcelona city. This report presents the expectations of the tourists before, during and after the trip. Start of the journey The journey starts from Oxford, and the destination is Barcelona. Once in Barcelona, the tourists are given a passionate feel of the flamenco at the city’s legendary Tableo. The country’s best Flamenco stars have performed in this place. This event shows the tourists why the traditional Spanish dance is very popular across the globe. The Flamenco concert reveals various music, dancing and singing incorporated in a very passionate form. The tourists also have the opportunity to enjoy a traditional buffet meal and drinks during the presentation. The buffet meal includes Spanish food and traditional Catalan. Some of Barcelona’s best stew recipes include Arroz la cazuela, Faves a la catalane and La escudella. Fish specialties are also offered in the Flamenco. Typical deserts that are offered include Postre del musico with raisins and...
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...- Part 1 Management control analysis on the “Celebrity Chef Dining” project. By Zsuzsanna Szekrenyi, 12/2013 ZSUZSANNA SZEKRENYI 1. Executive Summary The following document is applying the “Management Control Loop” theory to analyze the introduction of the “Celebrity Dish Dining” program at a five star airline. The aim was to improve brand recognition and help differentiation. The project was considered to be a success, however not everything went as smoothly as it would have been possible if all steps described in the “Management Control Loop” would have been applied. The document is focusing on presenting the executed steps, the expected and resulted outcome, closing the discussion with recommendations for improvements for future projects. Page 2/12 ZSUZSANNA SZEKRENYI Table of Contents 1. Executive Summary..........................................................................................................................2 1. Introduction......................................................................................................................................4 2. Analysis and conclusions..................................................................................................................5 2.1 Stage 1 – Set objectives.............................................................................................................5 2.2 Stage 2 – Plan, identify markers and carry out tasks..................................
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...Chemical Senses Julie Harris PSY/345 September 28, 2015 Adam Casteberry Chemical Senses Chemical sensory is the process by which the body experiences the world through the sense of smell and taste. The process the brain uses to perceive the smells and tastes that are introduced to it is through an electrical mapping of electrical impulses similar to the sense of touch, sight, or sound. Each sense is individual but through the interaction of each a more whole picture is produced that the brain stores as a memory. Most adults have their memories peppered with the smells and tastes that helped create those memories whether it was the first time a person was asked to be married, or the first time a person faced death, each experience is marked by a distinct taste or smell that will call up the memory and shape the person who holds it. The process of chemical sensory is conducted mainly through the nose and mouth through a bombardment of sensations is experienced throughout each day. Once considered separate from each other as either the nose or mouth people have become aware of the connection between the two senses as being tied irrevocably to each other. Chemicals in foods are detected by pallia that we have labeled taste buds, small structures in the mouth that are embed in the tongue, the back of the mouth, and the palate (Society for Neuroscience, 2012). Each person has a range of 5,000 to 10,000 taste buds that consist of 50 to 10 sensory cells that are stimulated...
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...Over the past few decades, Star Trek has influenced our society with the unique jargon, futuristic technologies, and the ethical issues that are presented throughout the show. Although it seems unrealistic that a science fiction entertainment franchise may teach us about present day life and endeavors that we may encounter in the future, Star Trek successfully does exactly that throughout it’s many television episodes and movies. In ”The Measure of a Man" (season 2 episode 9) and "Ethics" (season 5 episode 16) from Star Trek: The Next Generation, some of the most evident characteristics are the issues we may encounter in both robotics and the new technology in the medical field. Through the situations the humans, Klingons, and androids encounter on the Starship Enterprise, we are able to see the different opinions people have around current and future ethical issues. As intelligent technologies and robots quickly advance and become more apparent in our everyday lives, we must have a good understanding of what rights these technologies have and in what just ways we are able to use them. Star Trek: Next Generation does an excellent example of presenting this issue in “The...
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