...Emami products are available in 53 countries across ASIA, EUROPE, AFRICA, AUSTRALIA and parts of NORTH AMERICA. Emami has also set us its overseas Branches in UK & UAE. Emami Products are available in Nepal since 1997. Himani Boroplus Antiseptic Cream and Himani Navratna Oil have become category leaders over the period. “Fair and Handsome” cream for men is a product of Emami Ltd, in association with Activor Corp.USA. The cream claims to have a unique formula which makes skin fairer in just 4 weeks. It has double strength peptide complex which makes the product suitable for tough male skin, which is 3 times more exposed to sun's UV rays, 5 times more exposed to pollution, 2 times more exposed to stress factors, compared to women. Male skin is also damaged by abrasive action of shaving blade and hence after shave application of this product was also said to be useful. Emami Fair and Handsome is targeted at Urban Male consumer between the ages of 15-35. The skin-lightening industry is worth at least £100m in India and the Fair-and-Handsome-for-Men range is the latest product from one of the market's big players. LAUNCH Fair and Handsome was first launched by Emami Ltd in Nepal on 19th Nov. 2005. In India,the launch was done after testing the product in Andhra Pradesh and Tamil Nadu. The post launch research done in INDIA indicated that 73% consumers reported improvement in complexion, 78% found it...
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...1. Warm-up [pic] 2. Usual vocabulary Wake up Lie in bed Get up Go to the bathroom Have/take a bath/shower Have breakfast/ brunch/ lunch/ dinner/ super Listen to the radio Go to work Come (back) home Make dinner Make a (phone) call, or to phone/ call a friend Watch TV Go to bed Sometimes: Wash clothes Clean the house Go for a walk Write (love) letters Adv. of frequency: usually, often, sometimes, always... 3. Language focus Activities of daily life How to answer how, where, when (review). 4. Activities Talk about your daily activities, and make as may questions as possible. The T gives a brief summary of QW on the UC (upper corner) of the board, and practice them with some verbs before having the students say something about their things. Give some expressions with have, take, and do. Match the verbs on the left with the words on the right |brush |home | |do |my teeth | |stay |the dog | |fall ...
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...im handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim handsomeim...
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...Mediaaaa… Correlations | | | B1 Volume | B1 Bar Media Investment | C6 Sales Volume | C6 media Investmtent | B1 Volume | Pearson Correlation | 1 | .413* | -.063 | -.033 | | Sig. (2-tailed) | | .012 | .714 | .850 | | N | 36 | 36 | 36 | 36 | B1 Bar Media Investment | Pearson Correlation | .413* | 1 | -.322 | .521** | | Sig. (2-tailed) | .012 | | .056 | .001 | | N | 36 | 36 | 36 | 36 | C6 Sales Volume | Pearson Correlation | -.063 | -.322 | 1 | -.298 | | Sig. (2-tailed) | .714 | .056 | | .078 | | N | 36 | 36 | 36 | 36 | C6 media Investmtent | Pearson Correlation | -.033 | .521** | -.298 | 1 | | Sig. (2-tailed) | .850 | .001 | .078 | | | N | 36 | 36 | 36 | 36 | *. Correlation is significant at the 0.05 level (2-tailed). | | | | **. Correlation is significant at the 0.01 level (2-tailed). | | | | Distribution Correlations | | | B1 Volume Share | Avg price: Sales Val/Sales Vol | Distribution | B1 Volume Share | Pearson Correlation | 1 | -.837** | .937** | | Sig. (2-tailed) | | .000 | .000 | | N | 36 | 36 | 36 | Avg price: Sales Val/Sales Vol | Pearson Correlation | -.837** | 1 | -.845** | | Sig. (2-tailed) | .000 | | .000 | | N | 36 | 36 | 36 | Distribution | Pearson Correlation | .937** | -.845** | 1 | | Sig. (2-tailed) | .000 | .000 | | | N | 36 | 36 | 36 | **. Correlation is significant at the 0.01 level (2-tailed). | | | Pricing comp Correlations | | | Avg price: Sales Val/Sales...
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...KRISHNA MAHIDA | M.PHARM (PHARMACEUTICAL MANAGEMENT & REGULATORY AFFAIRS) K.B.I.P.E.R | ROLL NO. 118 | CASE STUDY: ALL IS FAIR IN “FAIR AND HANDSOME” ABSTRACT: The fairness cream market is flourishing in India, a country that represents a unique amalgamation of social, religious, and cultural stigmas and stereotypes. Uptill now fairness creams were targeted only for women, but now 20th century “MEN” too are very conscious about their looks. To satisfy their needs, Kolkata based Emami launched world’s first men’s fairness cream “FAIR AND HANDSOME” in 2005.The goal of this paper is to take a closer look at the issues related to men fairness cream by analysing how the evolution of “Fair and Handsome”took place,its positioning in the market and its sustainance against global competitors. EVOLUTION OF THE BRAND: WHAT WAS THE NEED TO LAUNCH FAIR AND HANDSOME? Are men concerned about their complexion ? Do men worry about skin fairness ? If asked few decades back the answer would be a big 'no' as fairness creams and cosmetics were the personal properties of female race. But today alarming statistics reveal that cosmetics and fairness creams are equally sought after by men too. As fashion trends and lifestyles change, the attitudes and conceptions about human beauty. The Indian cosmetics industry was quick to latch on to the phenomenon. Surveys carried out by cosmetics companies suggested that a large number of Indian...
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...[pic] Society & Health Student Number: 21200042 Activity 1 Action Research It is a research oriented toward the enhancement of direct practice (Smith, 2007). Bias It is systematic error created during the design, measurement, interviewing or sampling. Any influence that distorts the results of a study and undermines validity. (Polit and Beck, 2008). Codes Codes are the combination of data for themes, ideas, concepts and categories making the data easy to search, to make comparisons and to identify any patterns (Sage, n.d.). Construct Construct is the abstract idea, underlying theme, or subject matter that one wishes to measure using survey questions (e.g., health locus of control)( Polit and Beck,2008). Controlled Variable A variable that remains unchanged or held constant in a research analysis (About.com, n.d.). Correlation Degree and type of relationship between any two or more variables in which they vary together over a period and how well can one factor predict another (Polit and Beck, 2008). Critiquing It is a research that involves a careful, complete examination of a study to judge its strengths, weaknesses, logical links, meaning and significance (Nursing Planet, n.d.). Data Data is a piece of information in raw form collected by researcher through observations, experiments or interview. The pieces of information obtained in a study (Polit and Beck, 2008.) Data analysis ...
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...A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi College of Art, Science & Commerce, herby declare that the work done on the project entitled CONSUMER BEHAVIOUR is true and original to the best of my knowledge and my any reference used in the project is duly acknowledged. Date: Signature of Student (Name of student Vivek .R. Jaiswal) Cerificate This is to certify that Mr.Vivek.R.Jaiswal a student of TYBMS class, Roll No. 29 of the academic year 2012-2013 studying at Rizvi College of Art, Science & Commerce, has successful completed the project entitled Consumer Behaviour. Prof. Furqan Shaikh Prof. Furqan Shaikh (Project Guide) (Prof. Furqan Shaikh) External Examiner Dr.M.Z. Farooqui (Principal) . Introduction As the twentieth century has come to a close and we have move into the third millennium...
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...Reading Response 1 After reading the title of the article Why it Hurts to be a Handsome Man on the Job Hunt, I was interested in the approach and results of the investigation. When reading the article I thought it was an interesting subject to study and take into account, because it isn’t something I would ever think could occur within the workplace. The common topics of workplace discussions are typically how women are discriminated against and harassed by men in the office. This new insight of another common discrimination within the workplace caught my attention. My initial thought of the piece was that it had to be a rumor that was circulating within the workplace until I read the research was done by the University College London and the University of Maryland. I feel as though the research was legitimate in portraying workplace behaviors by having participants, or managers view pictures of both attractive and unattractive men to hire for their workplace. I thought the organization, wording, and length of the piece made it an easier read than most articles I have read previously. Since English is not my first language, I sometimes have trouble understanding parts of a piece. This article had a title for each section that described what it was talking about, used basic words that are understandable to most audiences and got right to the point. This article provided interesting information on what managers are looking for in each type of work setting. It was found that...
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...followed by Emami Fair & Handsome Under the Esteemed guidance of Prof. Avinash Kapoor Section – C Group – 8 11P156 Rahul Pinnamaneni 11P157 Rajat Shriram Barve 11P158 Rakesh Ranjan 11P159 Piyush Rathi 11P160 Rohan Garg Executive Summary This project aims to find the underlying market conditions which prompted Emami to attempt the launch of a fairness cream especially for men, the subsequent steps they followed, strategies implemented, test marketing conducted in the Southern states of Andhra Pradesh and Tamilnadu, before they actually hit the market. Studying the launch of successful products which are market leaders is always interesting, more so in this case because Emami has the rare distinction of creating a whole new segment of male fairness cream users with the launch of their product Emami Fair & Handsome. The origins of Emami Fair & Handsome have in a market report...
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...THE CONFLICT BETWEEN TALL, DARK AND HANDSOME 2 Abstract There were three roommates in college by the names of Tall, Dark, and Handsome. They came from a same small town place in Hereford, Maryland. The three came to Salisbury University to play football. They ran into a conflict with one another that has put a damper on their friendship. Using the four steps to achieving successful negotiation as guidelines come from Getting to Yes, by Fisher, Ury, and Patton, they were able to analyze their situation and come up with a successful solution to their problem. Tall was a little bit older than Dark and Handsome; he was the best friend of Darks older brother. Tall is five years older than Dark and four years older than Handsome. He has taken a different path than the other two because he attended four other universities before coming to Salisbury. It was not that Tall could not handle the other universities, but rather he was a very highlight recruited football player coming out of the state of Maryland and chose to go to WestPoint/ The United States Military Academy to play football. During Talls’ football career at WestPoint he severely injured his knee. With commitment to the military, school, and football Tall decided that WestPoint was no longer the right path for him and chose to transfer schools. Tall then went to a local college back home by the name of Towson University where he was awarded...
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...and handsome in 4 weeks. It also helps in relieving stress and fatigue signs - gives men's tough skin a firmer look. Emami Fair and Handsome World's No.1 fairness cream protects men's face from sun's UV Rays. Swot analysis of Emami fair and handsome Strengths * Fair & handsome ‘the awareness level of this higher for this brand. And introduction of “Menz Active” fairness cream for men * Fair & handsome USP - Fairness in Six Weeks has worked better for it. * Fair & handsome, is one of the most trusted brand for young men in India ranked 4. in Economic Times survey of 180 top brands in 2001 and 2002 & ranked 7. * Fair & handsome brand is World's first and largest Fairness cream brand with a presence in 40 countries and a value of around Rs. 6 billion * FAH commands a market share of over 70% in the Rs 1000 crore fairness market in India. Weakness * Presence of several competitors with the same product line * Many untapped market around the world * Decline market share from 90 per cent to 76 per cent * Entrance of foreign companies in India with higher skilled and efficacy to beat existing or domestic player Opportunities * Extending the equity of its leading fairness cream brand "Fair & handsome" to a premium Fair & handsome soap. * Everyday people in 40 countries around the world choose Fair & handsome to look beautifier & handsome and attractive. * Fair & handsome is getting advantages by launching fair& handsome foundation...
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...Emami From Wikipedia, the free encyclopedia Jump to: navigation, search For other uses, see Emami (disambiguation). Emami Limited | Type | Public Ltd Company | Industry | FMCG | Founded | 1974 | Founder(s) | R. S. Agarwal and R. S. Goenka | Headquarters | Kolkata, West Bengal, India | Key people | R. S. Agarwal and R. S. Goenka (joint chairmen) | Products | Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products | Revenue | Rs 1400 crores (2011–12) | Website | emamiltd.in | Emami Limited is an Indian producer of fast moving consumer goods (FMCG), such as cosmetics and health and baby products. The company is based in Kolkata. Contents * 1 Products * 2 Subsidiaries * 3 History * 4 Controversies * 5 References * 6 External links Products In 2008 the company announced that it intended to offer baby care products.[1] The company's health products unit offers tonics for colds and coughs as well as nutraceuticals.[2] Subsidiaries The company has the following subsidiaries:[3] * Emami Paper Mills Limited * Emami Chisel Art * CRI Limited * South City Projects (Kolkata) Ltd * Advanced Medicare & Research Institute Ltd (AMRI) * Frank Ross Limited * Emami Realty Limited * Emami Retail Pvt Limited (Starmark) * Emami Biotech Limited * Emami Cement Ltd History The inception of Emami Group took place in the mid 1970s when two childhood friends, Mr. R.S. Agarwal...
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...A good boss, handsome salary or career growth? The term ‘boss’ has, of late, evoked more negative than positive images among the denizens of the corporate world. The statement “employees leave bosses and not organizations” has become ad nauseum now. The term “a good boss” is in danger of becoming an oxymoron. So, how do we define a good boss? What is more important for corporate professionals? A good boss, a handsome salary or career growth ? This is indeed a difficult question to answer. An ideal situation would be to have all three. But then it will be too much to ask, isn’t it ? The world that we are living in is full of imperfections. The key challenge for all of us is to achieve success despite all these constraints . No one can claim to be perfect in this world. The extent of perfection can only be relative – there can never be any absolute definition of perfection. Every leader has his inadequacies and shortcomings. Sometimes, the battle in the mind of a leader is to seek an ideal balance between adopting a employee-friendly approach and a business-friendly approach. He faces the challenge of straddling between both worlds. The sad part is that though these two aspects have become mutually exclusive – in reality, it need not be so. Being accommodative to employees need not signal the end of business performance. If it was so, we would not have had so many modern concepts in the field of human resources today. Flexi timing, a sustained effort to promote work-life...
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...only women. It is because nobody then had asked men what they wanted. In last 5 yrs the prophecy seems to have changed. In 2004, Emami conducted a survey to study the attitude of Indian customers towards the use of cosmetics products. They found out that the Indian male takes an average of 20 minutes in front of mirror to groom them compared to an Indian female who takes an average of 18 minutes in front of mirror every morning. They also found out that 25-30% of the fairness products available in the market were purchased and used by male customers. Hence, identifying a need in the market for men specific fairness creams, Emami launched ‘Fair And Handsome’ – the first men fairness cream to be launched in India in 2005. Emami roped in Shahrukh Khan as its brand ambassador two years later and came out with the popular ‘Hi Handsome’ television commercial. The product was a success and instantly led to a plethora of men grooming products including fairness creams to enter the market. HUL came with Fair & Lovely Menz Active in 2006 and next came Nivea for Men Whitening Moisturiser and Nivea for Men Multi-White Whitening Facial Foam. In 2009, Garnier India entered men's skin care with the Men's Powerlight range that also includes face wash and moisturiser followed by HUL extending its presence by introducing the Vaseline Men range. According to latest statistics, the men's fairness products market is estimated at Rs.175 crore (nearly $40 million) and is growing at the rate...
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...Beauty is in the Eye of the Beholder Everyone has their own opinions on what beauty consists of. It is in cliché expression “beauty is in the eye of the beholder.” This means beauty can come from within a person’s soul or from the outside of looking at woman’s body. As it just happened, saying the word “beauty” on most occasions comes hand in hand with the word woman. In the story “A Woman’s Beauty: Put – Down or Power Source” by Susan Sontag. Sontag states; “To be called beautiful is thought to name something essential to women’s character and concerns. (In contrast to men whose essence is to be strong or effective, or competent.)” (Sontag.488.1) The word beautiful may not seem synonymous with men in 2015 but handsome is, as the word “handsome” feels more masculine. Before Miss USA even was a thought in 1951 there has always been a standard held to what is beautiful. The ancient Greeks wrote of goddesses who were fertile and glowing and to this day has been a permanent foundation for “beauty.” Women got taught that beauty is what they see on the outside because if a female cannot get the necessary glow needed naturally then do it synthetically. These ways that women were communicated about are extremely prevalent still to this day if not more so, because even though in ancient Greece women were goddesses with being fertile and glowing there was beauty on males mind as well. It was only until Christianity came along and “…sent beauty adrift-as an alienated, arbitrary, superficial...
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