...In order for a speech to be effective, the speaker must use rhetorical devices that can grab an audience’s attention and help them remember the speech forever. Ronald Reagan, John F. Kennedy, and Abraham Lincoln have made the most memorable speeches of all time because of the rhetorical devices they used. Reagan (“The Challenger”) used pathos, allusion, and parallelism. Kennedy (“Inaugural Address”) applied antithesis, parallelism, and anaphora. And Lincoln utilized allusion, anaphora, and epistrophe into his speech. Each of these speeches lasted anywhere from a minute to two hours. But in the end, length did not matter; the only thing that mattered is the rhetorical devices these president's used in order to get the nation to listen to them and therefore do what they are told. In Ronald Reagan’s “The Challenger” speech, he uses the rhetorical device pathos, or the appeal to emotion, in order to connect the pain that his family, the entire nation, and the families of those affected by the disaster were feeling. As WordPress.com said, “Reagan uses his delivery, use of dictation, and appeals to pathos to help attempt a...
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...connotative language, observe the kinds of words that are chosen, the level of diction used. Are the writer's words primarily typical of conversational language (that is, colloquial) or of a more formal style? Does the writer use slang words or technical words? Is the word choice concrete and vivid or abstract and intellectual? These differences help to shape tone and affect our response to what we read. For example, [. . .] Lincoln's word choice in "The Gettysburg Address" is formal and abstract. Lincoln writes: "on this continent" rather than "in this land," "we take increased devotion" rather than "we become more committed." The technical style is inherent to disciplines and fields of study. For example, nonscientists might not understand words related to experimentation. Or in English, we discuss metacognition, biases, marginalized communities, etc. Oftentimes, words are used to separate members of a community from non-members. Consider: What kind of effect can word choice have on your audience? What are some other examples of “words…used to separate members of a community from non-members”? One way to produce an informal style is to choose simple words: "use" instead of "exercise." To create greater informality (a colloquial style), a writer can use contractions: "can't" for "cannot," "we're" for "we are." [. . .] There are no contractions in "The Gettysburg Address." Contractions are one of the chief marks of colloquial style. In the writing you will be producing...
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...previously accepted mode of thought, so also was King’s work devoted to a single objective: the protection of civil disobedience as a form of protest such that the Civil Rights Movement could continue in uncompromised form. Despite this singularity of purpose, the complexity of the situation meant that a more nuanced response to the statement A Call for Unity as published by eight Alabama Clergymen was necessary. In this way, King’s letter in fact served a fourfold purpose: to establish himself as a legitimate authority in the eyes of his audience, to show the trials of the black in America, to justify his cause, and to argue the necessity of immediate action. In Martin Luther King Jr.’s letter, written to the Clergymen from Birmingham Prison, he uses the rhetorical appeal of ethos to establish his credibility on the subject of racial discrimination and injustice. He starts off the letter with “My Dear Fellow Clergymen”. By him saying this, he is putting himself on the same “level” as the clergymen, sending the message that he is no less than them and they are no better than him. He then goes on to say, “I am here because I have organizational ties here. But more basically, I am in Birmingham because injustice is here”. He is telling them that he has credibility on the matter of injustice, not because he is the recipient of white privilege, but because he is well researched on the subject. King says, “I...
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...President Reagan’s use of rhetoric in his speeches throughout his political career was essential in establishing a cohesive and successful relationship with the American people. His charismatic nature and unfaltering authenticity in every single speech defined him as a true leader – one who might finally be able to restore faith in the American presidency in a country perpetually traumatized by the Watergate Scandal. Reagan brought indisputable political beliefs established on a solid sense of conservatism as well as a solid moral code built on firm religious values. These two features that Reagan exemplified laid the groundwork for an administration that was characterized by consistent and unyielding principles. The perfect example of this aspect of his administration is prevalent in his rhetoric. His small anecdotes, perfect word choice, and references to past great leaders all underscored his incredible ability to communicate the successes and lessen the defeats that faced his administration. Through his use of consistent and unique rhetoric from his first major speech in 1964 continued to his farewell speech in 1989, Ronald Reagan established motifs of freedom, limited government, moral renewal, and hope for the future that ultimately rescue American pride in the executive branch and in the country as a whole. In Ronald Reagan’s second inaugural address, which spans just over three pages, he used the word freedom 17 times. He took one of the most complex and hard to achieve...
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...the TOEFL Speaking and Writing Sections Hundreds of Ready-to-Use Phrases to Improve Your Conversational Ability, Develop Your Writing Skills, and Build Exam Confidence Roberta G. Steinberg New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-159247-4 The material in this eBook also appears in the print version of this title: 0-07-159246-6. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc...
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...nonetheless, not to buy the car. 5. The Mississippi River, which once flowed north into Hudson Bay, flows south into the Gulf of Mexico. 6. Your cat, watching the dog intently, walked carefully away. 7. The cat that was watching the dog most intently walked carefully away. 8. TV commercials, sometimes the most entertaining parts of a program, are essentially flashy corporate propaganda. 9. The dam project, which many in the government consider to be a sign of national strength, will destroy hundreds of villages and vast areas of wildlife habitat along the river banks. 10. The free-jazz musician Sun Ra claimed to be from Saturn. 11. The one woman who did not attend the meeting said that she had to study for her chemistry exam. [who did not attend the meeting is an essential clause, defining the specific woman in question.] 1 2. He did not however intend to return the money he borrowed. [however is a Non-Essentials word.] 1 3. West Point cadets, who break the honor code, are expelled. [who break the honor code is an essential clause, defining a subset of cadets.] 1 4. She was as a matter of fact chiefly interested in becoming a Hollywood celebrity. [as a matter of fact is a Non-Essentials phrase.] 1 5. Raul's wife, Conchita, is president of the local Red Cross. [Conchita is a Non-Essentials word since Raul's wife already defines the specific person in question.] 1 6. The German writer, Hermann Hesse, is a favorite with American college students. [Hermann Hesse is an essential...
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...the upcoming launch of AF. This will include the user (game) experience enhancement, technology implementation and e-mk strategy. How to play? Rearrange a row of scrambled letters to the target phrase. Flip a chain of letter to have them in the right order. AF has 4 game modes: Classic Mode, UTP, GTP and Speed Flip. Personal Implication Viorela – as a community manager, involvement in game experience development and e-marketing. Expectations The theory that a game needs to have a good game experience for its first time gameplay means that the users are interested and focused in so called the “first 5 minutes”. Our motivation is a contribution to a successful launch for AF on 2 different digital platforms: Fb/iOS. We want to bring solutions to AF game experience problem and launching strategy. Also to correctly cross-work on both fields, requires a vast amount of research and a clear idea of the final goal: to have a good product that will be marketed in the best strategy possible. Problem Formulation Based on the statement of Mads Ehrhardt (the Media Director of CopenhagenConcept) and on our observation and tests, AF is a game that needs to be raised to a higher commercial standard. Therefore: HOW TO MAKE AF COMMERCIALLY SUCCESSFUL BY IMPROVING ITS GAME EXPERIENCE AND E-MK STRATEGY? Delimitations * Focus on the game experience and how it should be integrated into a digital communication strategy * Not change the original game...
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...Guide to Managerial Communication Effective Business Writing and Speaking This page intentionally left blank Prentice Hall “Guide To” Series in Business Communication Guide to Managerial Communication Effective Business Writing and Speaking Ninth Edition Mary Munter Tuck School of Business Dartmouth College Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Library of Congress Cataloging-in-Publication Data Catalogue in Publication data available from the Library of Congress Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: James Heine Director of Editorial Services: Ashley Santora Editorial Project Manager: Karin Williams Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Marketing Assistant: Ian Gold Managing Editor: Central Publishing Project Manager: Debbie Ryan Production Project Manager: Clara Bartunek Creative Director: Jayne Conte Cover Designer: Karen Salzbach Cover Art: Getty Images, Inc. Media Editor: Denise Vaughn Media Project Manager: Lisa Rinaldi Full-Service Project Management: Aparna Yellai/PreMediaGlobal Composition: PreMediaGlobal Printer/Binder: Edwards Brothers Annex Cover Printer: Lehigh Phoenix Color Text Font: 10.5/12 Times New Roman Credits...
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...Narrative A narrative is a sequence of events that a narrator tells in story form. A narrator is a storyteller of any kind, whether the authorial voice in a novel or a friend telling you about last night’s party. Point of View The point of view is the perspective that a narrative takes toward the events it describes. First-person narration: A narrative in which the narrator tells the story from his/her own point of view and refers to him/herself as “I.” The narrator may be an active participant in the story or just an observer. When the point of view represented is specifically the author’s, and not a fictional narrator’s, the story is autobiographical and may be nonfictional (see Common Literary Forms and Genres below). Third-person narration: The narrator remains outside the story and describes the characters in the story using proper names and the third-person pronouns “he,” “she,” “it,” and “they.” • Omniscient narration: The narrator knows all of the actions, feelings, and motivations of all of the characters. For example, the narrator of Leo Tolstoy’s Anna Karenina seems to know everything about all the characters and events in the story. • Limited omniscient narration: The narrator knows the actions, feelings, and motivations of only one or a handful of characters. For example, the narrator of Lewis Carroll’s Alice’s Adventures in Wonderland has full knowledge of only Alice. • Free indirect discourse: The narrator conveys a character’s inner thoughts...
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...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Saylor URL: http://www.saylor.org/books Saylor.org 1 Preface Writing is often a challenge. If you were ever challenged to express yourself via the written word, this book is for you. Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise, and effective examples that are immediately reinforced with exercises and opportunities to demonstrate learning. Each chapter allows students to demonstrate mastery of the principles of quality writing. With its incremental approach, this book can address a range of writing levels and abilities, helping each student prepare for the next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater...
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...HISTORY OF THE COMPUTER ARTICLE WRITTEN BY: ADEBOWALE ONIFADE ELECTRICAL ELECTRONIC ENGINEERING DEPARTMENT UNIVERSITY OF IBADAN NIGERIA REGION 8 HISTORY OF THE COMPUTER ABSTRACT This paper takes a keen look at the history of computer technology with a view to encouraging computer or electrical electronic engineering students to embrace and learn the history of their profession and its technologies. Reedy (1984) quoted Aldous Huxley thus: “that men do not learn very much from the lessons of history is the most important of all the lessons that history has to teach.” This paper therefore emphasizes the need to study history of the computer because a proper study and understanding of the evolution of computers will undoubtedly help to greatly improve on computer technologies. INTRODUCTION The word ‘computer’ is an old word that has changed its meaning several times in the last few centuries. Originating from the Latin, by the mid-17th century it meant ‘someone who computes’. The American Heritage Dictionary (1980) gives its first computer definition as “a person who computes.” The computer remained associated with human activity until about the middle of the 20th century when it became applied to “a programmable electronic device that can store, retrieve, and process data” as Webster’s Dictionary (1980) defines it. Today, the word computer refers to computing devices, whether or not they are electronic, programmable, or capable of ‘storing and retrieving’ data...
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...Business communication Introduction: 1- Memo: Inside Company 2 -Letter: outside company -Good letter – bad letter -Persuasive message: selling things, to help some body 1- Phax: get a crispy message –bad machine. 2- E-mail: haking- not confidential-but advanced –speed (time –zone-barriers) • 3 steps to make a message: planning-writing-completing. • Use “you attitude” as I am here to serve you. • In letter must be: (no racism-no he or she-no bias language-no age-no gender) Chapter 4 1. Letterhead 6.Introduction (body-recommendation) 2. Date 3. References #. 7. Complementary close e.g. sincerely or faithfully yours 4. Name& address of the sender 8 SIGNITURE 9.Enclosure or p.s. (post script) 5. Name &address of the receiver. Every business letter should be: 1. Purposeful: mean a goal-to inform-persuade or solve a problem. 2. Audience centered: the writer should take into consideration, interest etc. also he she must Use the you attitude, that is to have in mind the clients’ needs and point of views. 3. Concise: the letter should be brief, direct to the point, write to express not to impress. The three steps to consider: 1. Planning: gathering data and it takes ½ of the time and include choosing the channel (Memo, presentation, letter, and phone calls). ...
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...to as the “case study method”—the pedagogical goals of which may differ entirely from doing research studies.) The present chapter introduces and describes these procedures, but only in the most modest manner. The chapter’s goal is to serve as a brief refresher to the case study method. As a refresher, the chapter does not fully cover all the options or nuances that you might encounter when customizing your own case study (refer to Yin, 2009a, to obtain a full rendition of the entire method). Besides discussing case study design, data collection, and analysis, the refresher addresses several key features of case study research. First, an abbreviated definition of a “case study” will help identify the circumstances when you might choose to use the case study method instead of (or as a complement to) some other research method. Second, other features cover the choices you are likely to encounter in doing your own case study. Thus, the refresher discusses the •• definition of the “case” in case study research, •• benefits of developing a theoretical perspective in conjunction with your design and analysis tasks, •• importance of triangulating among data sources, •• desired vigor in entertaining rival explanations during data collection, and •• challenge of generalizing from case studies. AUTHOR’S NOTE: This chapter was written expressly for this book but draws from three previous summaries of the case study method (Yin, 2006, 2009b, and 2011a). 3 4 PART I. STARTING...
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...Кухаренко В.А. Практикум з стилістики англійської мови: Підручник. – Вінниця. «Нова книга», 2000 - 160 с. CONTENTS FOREWORD...............................................................................…………………………………………... 2 PRELIMINARY REMARKS.....................................................………………………………………….. 3 CHAPTER I. PHONO-GRAPHICAL LEVEL. MORPHOLOGICAL LEVEL…............................... 13 Sound Instrumenting. Craphon. Graphical Means…………………………………………………………...6 Morphemic Repetition. Extension of Morphemic Valency………………………………………………….11 CHAPTER II. LEXICAL LEVEL..............................................……………………………………….…14 Word and its Semantic Structure…………………………………………………………………………….14 Connotational Meanings of a Word………………………………………………………………………….14 The Role of the Context in the Actualization of Meaning…………………………………………………….14 Stylistic Differentiation of the Vocabulary…………………………………………………………………..16 Literary Stratum of Words. Colloquial Words…..…………………………………………………………..16 Lexical Stylistic Devices…………………………………………………………………………………….23 Metaphor. Metonymy. Synecdoche. Play on Words. Irony. Epithet…………………………………………23 Hyperbole. Understatement. Oxymoron. ……………………………………………………………………23 CHAPTER III. SYNTACTICAL LEVEL..................................…………………………………………38 Main Characteristics of the Sentence. Syntactical SDs. Sentence Length…………………………………..38 One-Word Sentences. Sentence Structure. Punctuation. Arrangement...
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...Кухаренко В. А. Практикум з стилістики англійської мови: Підручник. — Вінниця: Нова книга, 2000. — 160 с. Кухаренко Валерия Андреевна, д.ф.н., проф., кафедра лексикологии и стилистики английского языка факультетеа РГФ ОНУ им. И. И. Мечникова CONTENTS FOREWORD...............................................................................…………………………………………... 2 PRELIMINARY REMARKS.....................................................………………………………………….. 3 CHAPTER I. PHONO-GRAPHICAL LEVEL. MORPHOLOGICAL LEVEL…............................... 13 Sound Instrumenting. Graphon. Graphical Means…………………………………………………………...6 Morphemic Repetition. Extension of Morphemic Valency………………………………………………….11 CHAPTER II. LEXICAL LEVEL..............................................……………………………………….…14 Word and its Semantic Structure…………………………………………………………………………….14 Connotational Meanings of a Word………………………………………………………………………….14 The Role of the Context in the Actualization of Meaning…………………………………………………….14 Stylistic Differentiation of the Vocabulary…………………………………………………………………..16 Literary Stratum of Words. Colloquial Words…..…………………………………………………………..16 Lexical Stylistic Devices…………………………………………………………………………………….23 Metaphor. Metonymy. Synecdoche. Play on Words. Irony. Epithet…………………………………………23 Hyperbole. Understatement. Oxymoron. ……………………………………………………………………23 CHAPTER III. SYNTACTICAL LEVEL..................................…………………………………………38 Main Characteristics...
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