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Kotter's 'Resistance To Change'

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Reminiscing on all that I have read and videos watched, I’m prone to believe errors are created by a lack of employee vision and quick success. Companies either fail to create goals or hire associates who are thoughtless; eventually, losing sight of the vision. But why? As my father always say, “no one will understand your journey, because they never walk a day in your shoe.” His quote continues to resonate, as it left an indelible mark of memory. When a company hires individuals, their hope is that they’ll buy into the vision, sometimes that vision has to be imposed, regardless of one’s rejection. Kotter in his 2011 video about ‘Resistance to Change’ has stated, and I paraphrase, “you have those who will resist to death, the No Nos’, no matter …show more content…
Was it due to a lack of focus of the main goal? Companies should be required to a have short-term and long-term goal in order to experience greater success; hoping of a short-term win is irrelevant to a company’s overall success, that is strictly hope. As Kotter said in Leading Changes, “creating short-term wins is different from hoping for short-term wins. The latter is passive, the former active.” (Kotter, 1996, Pg. 12) Kotter view this as the 6th error ‘Failing to create short-term wins’. Steve Job already made it clear and I chose to reiterate my initial comment from unit 1 discussion, “ultimately, they have people ignoring the product that brought the customers to the company, while solely focusing on sales.” (Job & Fung, 2013) Nothing is wrong with getting sales, the company need sales, but not to lose sight of the company’s vision; ultimately, those gaining sales should be required to buy into the vision of the product. I’m inclined to agree with Steve Job, as I have a product to promote and chose to remove those who do not promote my …show more content…
The central point cannot mainly rely on sales, but rather sustainability; if so, what brought the company to existence? Obviously, the product; therefore, establishing such goals from the foundation would be pertinent. As a former employee of a certain company, I recall the company’s long list of guidelines to follow whenever promoting a new product, not only that, the sales goal often increased. With an increase goal and a new system, complacency also increases and many resisted the lengthy process by turning their attention to satisfying their newly increased goal, while bypassing several steps and jumping all the way to the ending of the long list of guidelines. This sounds like ‘The Eight-Stage Changes Process’. Such transformation demand time and patience; hence, increasing the goals wasn’t necessary; as a result, steps were ignored. As we have read on page 24, “people under pressure to show results will often try to skip phases-sometimes quite a few-in a major change effort.” (Kotter,

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