...HERNAN ANTONIO BAEZ BAEZ Segundo informe: Estudio de mercados para el producto “YUQUITAS”. UNIVERSIDAD PEDAGOGICA Y TECNOLOGICA DE COLOMBIA FACULTAD DE CIENCIAS ECONOMICAS, ADMINISTRATIVAS Y CONTABLES FORMULACION Y EVALUACION DE PROYECTOS TUNJA 2013 ESTUDIO DE MERCADOS PARA EL PRODUCTO “YUQUITAS” La demanda de snacks está basada principalmente como productos alimenticios de bajo costo que ahorran tiempo al consumidor, en especial para eventos de consumo masivo y que de igual manera permiten ahorrar tiempo a los padres en la entrega de alimentos para sus hijos. El consumidor universitario se puede diferenciar en dos grandes grupos: * Hombres * Mujeres Las razones para el consumo de snacks dentro de la universidad son: 1. Consumo en reuniones de integración, usado como aperitivo, esto gracias a su presentación y bajo costo. 2. Consumo esporádico durante el día por falta de tiempo, gusto, bajo precio de estos productos, facilidad de transporte. En el segmento de los snacks el reto está en lograr ubicarse en el lugar de preferencia de los consumidores y hacer propios todos los momentos de consumo. En la categoría de snacks en Colombia se destacan tres fabricantes, Frito Lay, Yupi y Súper Ricas, los dos primeros de cobertura nacional y el último con gran posicionamiento en la capital del país. Entre sus productos principales están: papas, mixtos, extruidos de maíz, tortillas, maní, plátanos y harinas. Sin...
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...Best Snacks Inc. Problem Solution Lori Mann Creativity, Innovation, and Organizational Design -MMPBL/550 September 19, 2011 Facilitator: Ken Pinaire Best Snacks Inc. Problem Solution In today’s global economy, the pace of competition and change has accelerated. Organizations of all types need employees that can think in new ways so the organization can sustain its performance and continue to grow. Thinking in new ways is also known as creativity and innovation. Creativity is taking ideas beyond the normal boundaries and innovation is using the available skills and resources to create new product and service offerings, process technologies, and enabling technologies (Davila, 2006, p. 35). The process of managing creativity and innovation can improve the organizational effectiveness because “all innovation begins with creative ideas” (Jones, 2004, p 409). Best Snacks Inc. must implement organizational strategies that support innovation and the development of new products and services as well as implement a program designed to increase its employees’ creative thinking skills. Additionally, Best Snacks Inc. should also make changes to its management systems. In this paper, I will describe the issues Best Snacks, Inc. is facing as well as its opportunities to implement a creative and innovative environment that will enable the company to regain its industry leader status, increase sales, and to reverse its downward trending stock price. It will then discuss the stakeholders...
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...MODULE 4, ASSIGNMENT 3 August 2014 ALL STAR Foods Canada Ltd. Overview ALL STAR Foods International (ALL STAR) is a large international manufacturer of snack foods, including potato chips, nacho chips, and pretzels, that are sold under the Tasty Crunch brand name. ALL STAR has operations throughout North America and Europe, and its international head office is located in Chicago. Consolidated net sales are in excess of US$1 billion, and ALL STAR’s shares are traded publicly on the New York Stock Exchange. In Canada, ALL STAR operates through its wholly owned subsidiary, ALL STAR Foods Canada Ltd. (ASFC or the Company). ASFC has facilities located across Canada and sales in excess of CDN$150 million. Its head office is located in Toronto, Ontario. Over the past several years, ASFC’s sales have grown slowly and its financial results have been relatively weak. Consequently, ALL STAR initiated a major restructuring of ASFC at the beginning of 2010. This resulted in the replacement of almost all the senior management staff. Bruce Tate, a senior manager in ALL STAR’s operations in the United States, was appointed President of ASFC. His mandate was to double the size of the Canadian operations and to generate a pre-tax profit margin in excess of 10% within a period of five years. Management Team and Responsibilities By December 2010, Bruce and all six vice-presidents of ASFC were relatively new to the Company. An organizational chart for ASFC is presented as Appendix A. Background...
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... DM13151035 ABSTRACT The first and foremost reason of taking up this project was the great growth shown by Bingo chips even after the presence of well established competitors such as Pepsi Co. What I have tried to understand in this research is the satisfaction level and the preference of consumers towards Bingo chips introduced by ITC. I even intend to study the most popular flavor of Bingo chips in the market amongst the sample chosen. Wafer and Snack industry are a very minor part of the food processing industry as the snack sector is largely unorganized. For this a survey was conducted in GREATER NOIDA where respondents were asked to fill a questionnaire The data was collected and analyzed to obtain conclusions This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given. Table of contents S.No | TOPICS | 1. | Acknowledgement | 2. | Overview about the snack industry | 3. | SWOT analysis of snack industry | 4. | Company Profile | 5. | Strategies followed by ITC | 6. | Literature Review | 7. | Research Objectives | 8. | Research Design and Methodology | 9. | Data collection | 10. | Data analysis method | 11. | Analysis and Interpretation | 12. | Findings and Conclusion | 13. | Bibliography | Acknowledgement Every study requires a guidance of someone who is working in that field. Firstly...
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...The snack food industry sector consists of establishment primarily engaged in the manufacturing of salted snacks such as potato chips, corn chips, tortilla chips, popped popcorn, pretzels and similar snacks as salted and roasted nuts and seeds. The snack food industry sector also includes consumer ready packaged chocolates and non-chocolatecandies, cookies and crackers, un-popped popcorn and meat snacks. The world snack food market has continued to grow reaching an estimated $66 billion in 2003. The United States continues to be largest market, according for about a third of the world’s total and Japan and the United Kingdom, together another quarter of the world’s total. Global market prospects U.S. snack food experts rebounded in 2003 increasing approximately 6.2% following a 9% drop in 2002. Since 1997n, U.S. experts of snack foods have hovered $1.1 to $1.3 billion. The largest trading partners of the U.S., NAFTA (Canada and mexico), accounted for over 53% of snack food exports. Export to those two countries combined increased almost 14%. Our second largest trading region is Western Europe, which accounted for about 14% of U.S. export, grew over 10%. In 2003, the Largest export category was chocolates and candy at 44%, followed by salted snack with34% and other snacks, (baked sweet goods, cookies and crackers meat snack s and popcorn) with 22%. While salted snacks experienced a 3.4% decline in export, candy , chocolates and non-chocolate combined grew almost 12% and...
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...Problem Solution for Best Snacks MMPBL 550 Best Snacks Problem Solution Stephanie Vickers MMPBL/550 March 23, 2012 Best Snacks Problem Solution For the past 100 years, Best Snacks, Inc. has been in the top two leading positions in the snack industry, making them an ideal investment for stockholders. Recently, in the last couple of years Best Snacks sales have declined, resulting in decreased stock prices, market share, and in second place in the industry. Contributing to these issues in the company is the lack of strong leadership, capable managers, and innovative work environment. Employee morale has suffered because staff does not feel encouraged to be creative or that their opinions are valued. By benchmarking other companies, Best Snacks can determine which strategies they can implement to continue their previous successful history. Best Snacks has the opportunity to reorganize their structure to promote innovative ideas, improve management skills, and realign the vision with a new organizational culture. There have been no product or service innovations in the past 5 years; instead, previously successful marketing methods have been improved or extended. For example, the most recent product information had new package sizes. Best snacks needs to remain competitive and an industry leader by researching, analyzing, and surveying today’s consumers in order to develop new...
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...CHAPTER I. INTRODUCTION A snack bar usually refers to an inexpensive food counter that is part of a permanent structure where snack foods and light meals are sold. A beach snack bar is often a small building situated high on the sand. Besides soft drinks, candies and chewing gum, some snack bars sell hot dogs, hamburgers, french fries, potato chips, corn chips and other foods. While this is usually the case, sometimes "snack bar" refers to a small café or cafeteria. Various small, casual dining establishments might be referred to as a "snack bar," including a beverage and snack counter at a movie theater and/or a small deli. Many places that have snack bars have a "No Outside Food or Drink" policy, to encourage sales. The first known use of the word "snack bar" was in 1930. A snack food or commonly called snack is seen in Western Culture as a type of food not meant to be eaten as a main meal of the day, unlike breakfast, lunch or dinner but rather a assuage/moderate a person’s hunger between these meals, providing brief supply of energy for the body. The term way also refers to a food item consumed between meals purely for the enjoyment of its taste. Snacks are terrific way to satisfy hunger and get all the vitamins and nutrients your body needs. For people who has hectic schedule on school, work, travelling and other activities, it may feel like there’s no time for healthy eating. When trying to stop eating, it’s probably tempting to go the quick...
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...business issues, without the time-consuming and expensive research process. The following is a sample of a First Research Industry Report with additional notes explaining the report’s contents and how you can use this valuable information. Report size varies by industry. FIRST RESEARCH - HOOVER’S INC., A D&B COMPANY www.firstresearch.com © 2013 Hoover’s, Inc. All Rights Reserved. 1 INDUSTRY PROFILE Snack Foods Manufacturing 12.3.2012 NAICS CODES: 31191 SIC CODES: 2068, 2096 The Industry Overview is an excellent way to ensure you make the right first impression, with minimal time invested. USE IT TO: . Quickly grasp how an industry operates. Adapt your sales process to fit your customer’s buying process. . Understand the competitive environment. . Stay abreast of applicable government regulations. Cite relevant statistics in a targeted letter or email to a prospect . or customer (see sample letter at the end of the report). • Accelerate new hire development time and lower your training costs. Industry Overview Companies in this industry make snack...
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...Problem Solution: Best Snacks Inc. PercyD University of Phoenix Problem Solution: Best Snacks Inc. Best Snacks has become a company that is reluctant to change and their issues with familiarity issues are becoming costly to business. The ability to innovate and remain creative in all aspects of the company is an integral part of success. “In the long run, the only reliable security for any company is the ability to innovate better and longer than competitors” (Davila, Epstein, & Shelton, 2006, p. 3). Best Snacks 100 plus years of operations is proof that an innovative culture is necessary to remain a business leader in its market. Change is usually met with resistance, but it is the responsibility of the management team to foster an accepting culture of employees. Best Snacks will develop ways to involve employees and management in the creative and innovative method of business by inspiring a culture to increase creative thinking and progress, to regain industry leadership. Describe the Situation Issue and Opportunity Identification Best Snacks have been an industry leader for numerous years but recently management has not created an environment conducive to innovation and strategic organizational change. When employees and the research and development team increases their skills through experimentation with products and service offerings, the culture is more creative and performs at a higher level. Best Snacks management drive to innovate was not strong...
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...Problem Solution: Best Snacks Inc. Best Snacks Inc. have held the number one or two position in the snack arena giving exceptional and secure investments for their investors. In the past two years, sales have dropped drastically, the market shares have decreased and stock prices were spiraling down. The Vice President of Organizational Development, Sabrina McKay is a valuable asset with exceptional expertise that involves several organizational development initiatives. However, due to the harshness of Best Snack’s situation, the company is forced to evaluate the likes and dislikes of their constituents in order to compete with success. This paper will address Best Snack’s circumstance in a manner of resolving issues and realizing future opportunities, engaging stakeholders throughout the process to ensure success, and implementing a strategic plan involving new innovative ways and creativity as a vital part of the company’s culture. Describe the Situation Issue and Opportunity Identification The snack food industries over the past number of years have come to understand how this increasing commodity has broadened its horizon in this changing arena. In order to create a constant firm stand in this industry, Best Snacks will have to address the issues of the declining in sales, market share decreases, stock prices taking a dive, the jeopardy of losing its long-term popular place in the snack market and lack of innovation or creativity. Best Snacks has the opportunity to...
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...(Group Leader) 14 Abhay Rathod 33 Dhrupal Patel 27 Meenakshi Mathpal 04 Manikandan B. 43 Amit Sharma 80 Q.1 How did Maggi climb the ladder of success through its branding activities in its initial years? Ans.NESTLE introduced Maggi brand in INDIA in 1982. Maggi also good substitution of chinese noodles in India Indian like spicy food habit so Maggi launched masala flavor to attract indian consumers. With the launch of Maggi noodles, NIL created a new food category in Indian packaged food market. In India, Maggi became a popular snack food product. In fact, "Maggi" has become a generalized name for instant noodles in India Maggi brand replaced favourite Indian desi snack such as samosa and kachoris with hot bowl of maggi noodles. Maggi brand make image of instant and convenience for housewife and working women. Maggi used tagline “fast to cook, good to eat” which support to indian audience. It helps mothers with the promise of fast to cook and good to eat snacks. „convenience savvy time misers‟ Power of Maggi Maggi belongs to brand Nestle It never uses Nestle name in its advertisements. It has become a brand in its own name Dominates Nestle brand Tagline Taglines like 'Mummy, bhookh lagi hai' (Mom, I'm hungry) 'Bas 2-Minute,' (Only 2 minutes) 'Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers Que 2: Child: ‘Mummy Bhuk Lagi Hai’, Mummy: ‘Bas 2 Minutes’. This became a household phenomenon instantly...
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...Problem Solution: Best Snacks Inc. Best Snacks Inc. has held the number one or the number two position in the snack arena giving outstanding and protected earnings for their investors. In the past two years, sales have dropped radically, the market shares have decreased and stock prices were spiraling down. The Vice President of Organizational Development, Sabrina McKay is a valuable asset with extraordinary expertise that includes several organizational development initiatives. However, due to the severity of Best Snack’s situation, the company has been forced to assess the likes and dislikes of their components in order to compete with success. Best Snacks will need to engage their stakeholders throughout the process and will have to make innovation and creativity a part of everyday life at the company. Describe the Situation Issue and Opportunity Identification In order for Best Snacks to regain its firm stand in the snack food industry they will have to tackle the issues there are currently facing. Such as, the decline in sales, market share decreases resulting in their stock prices dropping significantly, the possibility of losing their long-term popular place in the snack food industry due to the lack of their innovation and creativity. Best Snacks has the chance to integrate in a cultural change program aimed to increase employees’ creative thinking skills resulting in their increase in innovation and creativity at work. By doing this, Best Snacks would open up new realm...
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..."Most people see the snack market as dynamic and inno- vative, but actually it is surprisingly conservative. Most of what passes for innovation is in fact tinkering with our marketing approach, things like special offers, promotion tie-ins and so on. We occasionally put new packs round our existing products and even more occasionally we introduce new flavours in existing ranges. Rarely though does anyone in this industry introduce something radically different. That is why ‘Project Orlando’ is both exciting and scary.’ Monica Allen, the technical vice-president of PJT’s snack division, was commenting on a new product to be mar- keted under PJT’s best-known brand ‘Dreddo Dan’s Surfer Snacks’. The Dreddo Dan’s brand made use of surfing and outdoor ‘action-oriented youth’ imagery, but in fact was aimed at a slightly older generation who, although aspiring to such a life style, had more discretionary spend for the premium snacks in which the brand specialised. Current products marketed under the brand included both fried and baked snacks in a range of exotic flavours. The pro- ject, internally known as Project Orlando, was a baked product that had been ‘in development’ for almost three years but had hitherto been seen very much as a long- term development, with no guarantee of it ever making it through to market launch. PJT had several of these long- term projects running at any time. They were allocated a development budget, but usually no dedicated resources were associated with...
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...extent. Though the product itself is considered to be in a growth stage with a market share of 16% in the branded snacks food category, it has been successful to a large extent in creating the required Brand recall for the category INDIAN SNACK INDUSTRY: Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is describes as a small quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products, namkeen, ready-to-eat mixes, chips and other light processed foods. According to Ministry of food processing, the snack food industry is worth Rs 100 billion in value and over 4,00,000 tonnes in terms of volume. Though very large and diverse, the snacks industry is dominated by the unorganized sector. According to a survey almost 1,000 snacks items and 300 types of savouries are sold across India. The branded snacks are sold at least 25% higher than the unbranded products. Though there is no particular time for snacks, normally they are consumed at teatime. There is large no. of varieties with specialities from all regions, which have gained national acceptance. The industry has been growing around 10% for the last three years, while the branded segment is growing around 25% per annum to stand at Rs.6000-Rs.6,500 crore, due to various reasons like Multiplex culture, snacking at home while watching T.V, pubs and bars. In the branded snacks market, Frito Lay commands a share of 45%, followed by Haldiram’s at 27% and ITC at...
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...keeping in line with its Taste Bhi, Health Bhi formula, this product aims at making snacking enjoyable experience and at the same time getting rid of any guilt that comes with it. Snackuits was launched in January and is already available in North, West and East. Now Britannia is gearing to launch the product in South. Talking about Snackuits, Shalini Degan, Category Director, Delight and Lifestyle, Britannia Industries said: “The truth is that people want to snack and then they feel guilty which leads them to snack some more, making them unhappy. We want our consumers to feel ‘Snack Happy’. The idea being that we know that people want to snack and we don’t want them to feel guilty about eating in between meals. We decided to make a product that satisfies some need of the consumers but fundamentally it removes guilt. So we have been telling people, please have this whenever you feel like and be snack happy.” The highlight of the product is that it is baked and there is no ostensible calorie intake. In fact, healthy snacks have become a fad of sorts with many players joining the bandwagon and talking about health and nutrition such as Lays Baked, Aliva and even Nestle’s Maggi. Not deterred by many players jumping into the health platform, Ms Degan said: “People like to follow Britannia. We took to this platform much before the rest. It’s nice to know that others are following us. For us it is simple, we are here to make sure that our consumers are emotionally satisfied, we...
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