...VENDOR: Oracle JD Edwards EnterpriseOne CASE STUDY: CUSTOMER: Radio Flyer LOCATION: Chicago, IL INDUSTRY: Consumer Goods ORACLE PRODUCTS & SERVICES: 1. Oracle JD Edwards EnterpriseOne 9.0 * Financials * Manufacturing Management * Transportation Management * Fulfillment Management * Sales Order Management * Advanced Pricing * Case Management 2. Demantra Demand Management 3. Oracle Accelerate for Midsize companies CUSTOMER BACKGROUND: Radio Flyer has been an American Classic for more than 95 years, creating a legacy of toys that continue to spark the imagination. Radio Flyer is a privately held company based in Chicago, IL, and is a leading wagon and trike maker in the industry. Since the creation of the Original Red Wagon that lent the company its name, the brand has expanded to create scooters, bikes, custom wagons, and other ride-on toys for imaginative play. Radio Flyer designs and manufactures more than 100 award-winning products, available in 25 countries. CHALLENGES: 1. ERP System Replacement: Replace a 15 year’s old ERP system with more scalable solution that supports growth of the company. 2. Integration of System: Integrate global operations into a single platform to streamline supply chain management. 3. Development of business models: Provide full-cycle supply chain visibility into a third-party and contract-manufacturing based business model. 4. Automated machinery: Automate financial drill-down...
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...strategy plan, the types of media that will be used are the television, printed materials, and radio announcements. These types of communications will be the most expensive of all the plans to undertake. When using the television, commercials will be produced in order to promote the new natural spray cleaners. The Mr. Clean mascot will be used in the commercials just as it has been for many years. During the commercials, the comparison will be made between the natural cleaners and the ones which use harsh chemicals. There are those consumers whom may still choose to not use the natural cleaners and continue to use what they have been accustomed to using. The average costs of running a commercial depends on when you want to air the commercial and the length of time that you want the commercial to be viewed on television. The costs range from $90 to $2500 per commercial for every commercial aired for a length of time spanning from 10 to 60 seconds. For example, if the commercial is aired during the Super Bowl, the cost of airing the commercial could be as much as $2 - $3 million. (Kobliski, 2006) For the purpose of advertising the natural spray cleaners, we are preparing to pay from $1500 - $2000 per airing of the commercial. When using printed materials such as flyers and newspaper advertisements, a broad consumer audience can be reached in advertising the new product. The costs of printed flyers at a local printing agency or store can range from $14.99 for 25 copies to $44.99 for 100...
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...Mark D. Imhoff MM522 (Marketing Management) Marketing Plan Suspension Beds Sunday, September 18, 2011 ------------------------------------------------- Executive Summary Suspension beds is a revolutionary product of which is very attractive to expanding families, kids, students, and trend-setters. The product utilizes wasted overhead space in bedrooms for the purpose of freeing up the entire square footage of the room to use as one so desires. The product and company has little direct completion, the benefits are immeasurable and the growth potential for the company is enormous. The product leverages cost savings when it comes to customers needing more space, and conversational topics for those who have no space or financial restrictions, but are looking for that next leading-edge product. This marketing plan will discuss in more depth the products and services associated with Suspesion Beds which includes a detailed target market, competition and substitutes, pricing, channels of distribution, promotional strategies and a promotional budget followed by a wrap-up. ------------------------------------------------- Products & Services Suspension beds, just as the name implies, is a unique and revolutionary idea in the home furnishing market that maximizes space without the costs associated to adding a complete room. And, it has the distinction of giving kids something very different to the common everyday household. The gained space can easily be visualized...
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...Fit Studio Ad Campaign Prepared For: Advertising Management Prepared By: Brian Ness Jesus Macias Hollie Ibeling Emily Buer November 29, 2012 Table of Contents * Executive Summary………………………………………………………………………………………….……..Page 3 * 1. Situation Analysis…………………………………………………………………………………….………….Page 5 * 1.1 Current Marketing Situation......................................................................Page 5 * 1.1.1 Business Information..................................................................Page 5 * 1.1.2 Description of Service.................................................................Page 5 1.1.3 SWOT Analysis............................................................................Page 5 1.1.4 Markets Served………………………………………………………………………..Page 6 1.1.5 Consumer Purchase Process………………………………………………………Page 7 1.1.6 Pricing Strategy………………………………………………………………………….Page 7 1.1.7 Competition……………………………………………………………………………….Page 7 1.2 Target Market.............................................................................................Page 8 1.3 Marketing Objectives..................................................................................Page 8 1.3.1 Needs-Satisfying Objectives……………………………………………………….Page 8 1.3.2 Long and Short Term Target Objectives……………………………………..Page 8 1.4 Marketing Mix.............................................................................................Page 9 2. Advertising Objectives…………………………………………………………………………………………...
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...suggestion is to promote the trade opportunities by being a buyer and a seller of the Gypsy House. Objectives- Even though we are not to target one specific area, statistically we do know that ¾ of the buying population of clothing are women. With this said 70% of the ¾ population of buyers are moms. We need to inform the potential customer of the Gypsy House’s existence and persuade them to look into this type of shopping. Through Facebook and our outgoing positions at ULM we can inform all of the people that we know about Mrs. Jennifer’s consignment shop. Being females we have many friends with children, we want to place flyers in the daycare centers to reach new customers. Not only do we want to use day care centers we would like to use hair shop, and also pass out flyers to schools for teachers and the students to take home. Each of our choices for flyers was based on a lower level of income and constant changing communication. We realize that through each of the places we’ve mentioned there is some economic constraint that could pull customers in for this bargain. Stephanie and I will continue to remind people of bargain they could be receiving, and always try to reinforce the situation. Remaining constant in our communication processes, we will not stop until word of...
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...Rob Davis Marketing Plan Draft 1 Bes Kept Entertainment, LLC Joseph Corson Sunday May 13th, 2012 Table of Contents 1.0 Executive Summary Page 3 2.0 Situation Analysis Overview Page 4 2.1 Market Summary Pages 4-5 2.2 SWOT Analysis Page 6 2.3 Competition Pages 6-8 2.4 Product/Service Offering Page 8 2.5 Keys to Success Page 8 2.6 Critical issues Page 9 3.0 Marketing Strategy Page 9 3.1. Mission Page 10 3.2 Marketing Objectives Pages 10-12 3.3 Financial Objectives Pages 13-14 3.4 Target Markets Pages 14-15 3.5 Positioning Page 15 3.6 Pricing Strategies Pages 15-16 3.7 Marketing Attack Strategy Pages 16-18 3.8 Marketing Research Pages 18-19 4.0 Controls Page 20 4.1 Progress Milestones Page 20 4.2 Marketing Organization Page 21 4.3 Contingency Planning Pages 21-22 5.0 Conclusion Page 22 1.0 – Executive Summary Bes Kept Entertainment is a management and promotion company for music artists. This paper will be about the marketing plan for our artist Rob Davis. First, the target market will be addressed, and what Bes Kept Entertainment is, and what the plan will be to market Robert Davis. In the Market Summary, the target market will be addressed in detail, and key points about the market will be described. Next, a SWOT analysis will uncover the strengths, weaknesses, opportunities, and threats for marketing Rob Davis. The competition in the market will be addressed along with other companies that Bes...
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...Cover Page Content page The summary Business Description segment Sweetelicious Pastries, is the name chosen for our business. The name was chosen as a group to promote and sell delicious pastries which is composed of sweets that will give additional calories to our health and we all need those calories. The business is planned to sell small ranges of products and within the time we will make available new products to grow and expand the business. We plan to distribute our products nationally and intemal if possible.The internal potential growth of the business is that it will be successful because within the time, the business will offer new line of products like coffee. Also the business will be able to put other branches in Benque and so have more profits. In addition, games for kids could be an advantage to call the attention of kids and so the parents go the business and buy. Furthermore, the workers can be trained more so they have more knowledge of their work. The external potential of the business is to merge with another business in order to obtain more customers and have a lot of sales. For instance, it can merge with an ice-cream shop where lots of people will go and buy to the shop. With all these causes then the business will be able to help organizations in the country and help with the development of the industry. For example, the venture will then be able to invest money in making playgrounds for children and fixing roads within the community...
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...Section 5 – Personal Selling & Global Markets Section 5 – Personal Selling & Global Markets * Promotion Mix Donate, pass flyers and fundraise * Advertising – One of the major factors in getting your product and company recognized by the public/ consumer * Personal Selling- “Sometimes you have to sell yourself i.e.(namesake) the best sales people can sell anything/ sell WBC as if you are selling your sell * Sales Promotion –Sometimes you have to throw parties * Charity events sport * Commercials- before and during sports events breaks * Radio promotions- Get radio stations to promote WBC during breaks in between playing music or brief breaks * Direct Marketing-Straight to the point * Deal with your target area then branch out to other areas * Public Relations- Research and deal within the proper guidelines to get your business plan together and promote the right way to generate great business * Brand Management * Branding Strategies-Make apparel or other things to give away with WBC as the insignia to promote the company brand * Large companies such as Coke and Pepsi have tee shirts and buttons for free if you visit their website * Emotional Branding – make an impression that will never go away in the minds of the consumer * Halftime shows for the Super bowl or even the commercials leave a mental yet emotional impression * Things that are great stay in a person’s...
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...about 270,000 new jobs per year during the last 10 years is on track to add 1.8 million new jobs during the next 10 years. On a typical day, the industry will post average sales of $1.8 billion. The industry trends to watch: • Greater use of technology and worker training as a means to boost productivity and efficiency. • Continued increased focus on healthy lifestyles and restaurants providing customers with choices and customization. • Increased upgrades and improvements in decor and becoming environmentally friendly. The regulatory issues we have to look more closely into are the liqueur licenses, wages for employees, building permits, and any local ordinances that may affect our business A.Market Summary The BluE will be targeting locals and tourists who are active restaurant seekers. There will be a special focus on professional adults with $50K-$125K of income looking for excellent food and a great time. In addition to the professional adults with money to spend, The BluE will also be targeting adults and tourists known to frequent midtown Manhattan. The general demographics are males and females ages 25-55 with college education. In addition...
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...“Fashion Show” A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. In a typical fashion show, models walk the catwalk dressed in the clothing created by the designer. Occasionally, fashion shows take the form of installations, where the models are static, standing or sitting in a constructed environment. The order in which each model walks out wearing a specific outfit is usually planned in accordance to the statement that the designer wants to make about his or her collection. It is then up to the audience to not only try to understand what the designer is trying to say by the way the collection is being presented, but to also visually deconstruct each outfit and try to appreciate the detail and craftsmanship of every single piece. A wide range of contemporary designers tend to produce their shows as theatrical productions with elaborate sets and added elements such as live music or a variety of technological components like holograms, for example. Types of Fashion Shows 1. Ready-to-Wear Ready-to-wear shows feature more practical, down-to-earth looks that the mainstream population might want to buy. Many middle-class name brand retailers draw inspiration from the ready-to-wear looks of high-end designers, including Gucci, Prada...
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...Beau 3339 Central Avenue NE Albuquerque, NM 87106 (505) 339.7773 Jason Keinigs, (Owner) 200 Walter Street. SE #3 Albuquerque, NM 87102 October, 2011 Prepared by Jason Keinigs Table of Contents 1.0 Executive Summary 2.1 Objectives 2.2 Mission 2.3 Keys to Success 2.4 Start –up – Summary 2.0 The Business 3.5 Legal Structure 3.6 Location and Facilities 3.7 Products 3.8 Management 3.9 Personnel 3.10 Methods of Record Keeping 3.11 Insurance 3.12 Security 3.0 Marketing 4.13 Competitive Edge 4.14 Marketing Strategy 4.15 Pricing Strategy 4.16 Strategy Promotion 4.17 Distribution Strategy 1.0 Executive Summary Beau is new clothing store that will cater to the gay male population in Albuquerque, New Mexico. Beau’s focus is to provide casual wear apparel, face and body products, as well as male accessories, and position ourselves as the top retail store servicing this particular market. Beau’s intentions are to obtain 80% market share and will position ourselves to become a central hub of shopping activity for the local gay population as well as others included in the GLBT community. Beau will be located at 3339 Central Avenue NE, Albuquerque, NM. Beau has centralized itself in position to the residential location and social activities of our target market. Beau believes that this location is crucial to our initial success and long-term...
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...Executive Summary Fresh aroma is a restaurant establishment focusing on healthy, nutritious to the local downtown area. Fresh Aroma Restaurant,Based on this distinct menu, Fresh Aroma Restaurant will follow a differentiation strategy that will provide unique service. The keys to success for Fresh Aroma Restaurantwill be repeat business, an excellent location convenient to downtown businesses and its unique twisted cuisine. The restaurant will be a Partnership business. Entering into this market will not be easy, the industry is highly competitive, with periodic overcapacity, low margins, and low entry/exit barriers. In addition, there is large number of substitutes, and the suppliers to this market have a great deal of power. In order to overcome these issues, the restaurant has acquired an excellent locality in the downtown area and intends to provide a suitably upscale environment to draw in the company's main target market segment, the business professionals. The restaurant will seek to provide these customers with the maximum number of services to create the greatest sales volume during the company's peak hours of operation.The restaurant will have a comprehensive marketing, advertising, and promotion campaign that will maximize word-of-mouth marketing and will consist of radio, printed material, billboards and discounts.The restaurant has planned to offer its products at a slightly higher price than that of its competitors. This is to provide credibility to its clients...
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...British Airways Carolyn Shepherd Dr. Neil Mathur BUS620: Managerial Marketing November 28, 2011 British Airways Summary of the Marketing Plan This report details a marketing plan for a full-service airline British Airlines. The marketing plan will address the class of consumers who prefer to use full-service accommodations. The marketing plan will use many of the market strategies, such as advertising through the media, flyers and the company website. The marketing plan will extend for a 12 month period and following will be an evaluation plan to be used on continuous bases. Company Overview-British Airlines The full-service airline offers high level of fixed and operating costs. Full service airlines operate with fixed cost and fixed products and service (Smith, 2002). The airline provides different types of services such as in-flight meal, travel assistant, lounge access, and many others services. The full service airline has faced much competition from the many low cost airlines on the market which are airlines that provide limited service for in-flights they are able to lower their costs of travel. The airline comes with many services including two class segmentations, online or direct travel agent, and others services. The carrier being one of the oldest airlines in the world continues to support the full service model despite the many low cost airlines...
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...MARKETING STRAGETIES: Successfully marketing an apartment complex requires you to find people who are seeking housing and place your advertisements in front of them at the right time and place. As you consider marketing strategies, list the places your target renters or buyers are likely to go when searching for properties. Be sure that your marketing materials are present in each place. Banners: One of the most effective ways to market an apartment complex is by hanging a simple banner off of the building facing the street; this is particularly useful if your complex is near a major highway. If you are located away from main streets, consider putting up a sign that says "Apartments for Rent" with an arrow indicating the direction. Many people search for apartments by driving around neighborhoods that they like, and a banner or a sign is an easy-to-see advertisement that does not require a large investment. Before using signs, check your area's regulations on their use to avoid incurring fines or other penalties. Craigslist: When searching for a place to live, many people head directly to the Craigslist postings for their city. To post your apartments, simply visit the Craigslist page for your area and click on the "post to classifieds" button. When advertising on the site, avoid placing logos and generic floor plans; often, readers will skip directly over these. Instead, write a basic listing for each available unit and include details about utilities. To increase...
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...Title of the Case: Satellite Radio (B) Time Context or Period: 2005-2008 Summary of the Case: Late 2005 proved to be the high point of expectations for satellite radio due to the unexpected increase of subscriptions for Sirius and XM Radio that even surpassed forecasts made a year earlier. As 2006 progressed, the growth rate started to decelerate and both companies have continued to lose money. Competition in the market became stiffer because of the rapid growth of technology which led to the birth of new gadgets used in consuming music. Also, a sharp downturn was also experienced by the auto business due to the crisis felt the by the United states. Because of these factors, Sirius and XM Radio have decided to undergo a merger agreement because of the benefits that the merger offers. However, the proposed merger faced regulatory hurdles with the Department of Justice and the FCC, and oppositions from the National Association of Broadcasters (NAB). Later on, in March 2008, the Department of Justice and the FCC gave their “go signals” to the merger provided that the new company, which is named Sirius XM, to offer more content a la carte pricing which gave a huge impact on its revenue. Despite positive cash flows that the forecasts stated, Sirius XM continued to have difficulties, especially in funding current liabilities, because of the crisis felt in the automobile industry, and by late 2008, the stock of the new company was traded under $0.40 a share. Mission/Vision...
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