...Introducción Walt Disney conocido por crear una de las marcas más reconocidas del mundo, desarrolló la idea de crear un lugar donde toda la familia pudiera divertirse, "We believe in our idea: a family park where parents and children could have fun — together."1. Tras una inversión de 17 millones de dólares, ese sueño se hizo realidad el 17 de julio de 19552 al inaugurar el primer parque de atracciones de Disney en California. Disney siempre tuvo una obsesión con los detalles y entendió que el Core del negocio era sorprender a sus visitantes, decidió enfocar toda su estrategia empresarial en comprender a los clientes y observar cómo actúan promoviendo así, una cultura centrada en el cliente3. Cada momento que vive un cliente en el parque con cualquiera de los empleados, las atracciones o locaciones hace parte de la experiencia y por ello es importante cuidar el impacto que puede generar en sus usuarios y así tomar decisiones basadas en ello y no en beneficios exclusivos para la compañía. Walt Disney World es un generador de experiencias memorables, la huella que deja en la vida de cada uno de sus visitantes es tan eficaz que son ellos quienes no paran de promocionar este destino. Así se evidencia que enfocar los esfuerzos en transformar la visita del cliente y cultivar relaciones permitirá una viralización positiva de la compañía, convirtiéndolos en el voz a voz más poderoso y creando el deseo en los turistas de volver al parque. Según el ranking anual elaborado...
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...Chapter 2 Literature Reviews “The Happiest Place on Earth” The Walt Disney Company is a leading international entertainment and media enterprise founded in U.S. It operates five separate Disney segments: Media Networks, Parks and Resorts, the Walt Disney Studios, Disney Consumer Products and Disney Interactive. Disney Media Networks is the most significant Walt Disney business segment. Disney’s products include television programs, books, magazines, musical recordings and movies. The Walt Disney Company is the world's largest media conglomerate, with assets encompassing movies, television, publishing, and theme parks. Walt Disney Studios produces films through imprints Walt Disney Pictures, Disney Animation, and Pixar. It also owns Marvel Entertainment and Lucas film, two extremely successful film producers. In addition, Walt Disney Parks and Resorts run its popular theme parks including Walt Disney World and Disneyland. 2.1 The meaning and Importance Marketing of Disney Company Disney Company’s goal is to be the most admired company in the world. They believe that they can achieve this goal by conducting their business and creating their products in an ethical manner, and by promoting the happiness and well-being of kids and families. 2.2 Principle of consumer analysis Walt Disney Company always makes surveys done yearly about consumer awareness of the brand. These measures help Disney to analyze which marketing strategy is working the best and which...
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...Walt Disney Raise your hand if you’ve heard of Disney world, Disney land or the Disney channel. Everyone has, what people don’t know much about is the man behind it all Walt Disney. Today I’m going to tell you about Walt Disney’s life, and how everything Disney came to be. His full name is Walter Elias Disney, he born on December 5, 1901 in Illinois. He was 1 of 5 children, and from a very young age Walt knew he loved to draw, At 7 years old Walt started drawing and selling his pictures to neighbors. Shortly after this, His family moved to Kansas City, Missouri where Walt became fascinated with trains, He worked at a train station selling newspapers and snacks to travelers. He liked trains so much that when he grew older he had a train scaled down to size be able to fit in his backyard. In high school he took multiple drawing a photography classes, he was also a cartoonist for the school paper. At 16 he dropped out of high school to join the army for WW1 but got rejected because he was too young. Even though he was rejected from the army he was able to join the red-cross and they shipped him off to France to drive an ambulance, he was so obsessed with drawing that he covered the ambulance he was driving in all of his drawings. After the war ended Walt returned to Kansas City and became an advertising cartoonist. In 1923 Walt moved to California near his older brother Roy. They had a very limited budget but with $750.00 they started their own production company in the backside...
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...Disney Case Analysis Lakeesha Logan BUSS450JJ1- Strategic Management R. Laukhuf February 16, 2013 Annual Objectives and Policies For the annual objective and policies that Disney should propose, is the possibility of finding new sub-locations for their parks. Disney is currently located in Orlando Florida and Anaheim California. If Disney can market their business into other heavy tourist areas this can become a very profitable business for them. Also by expanding the business the company will be expanding the employment markets to possibly worldwide versus to the central locations in the United Stated they are presently in. Disney is always marketing their products to cater to small children's and family but because the cost of food, gas, electrical and employees is on a rise Disney price has change to reflect these increases. I think one of the best ways for Disney to move in and take over the family industry is to offer special packages 4 months out of the year that only reflected the school schedule so parents can plan accordingly. Walt Disney had an innovated ideal when he choose to come up with the theme parks that currently see more than 17 million people a year(WDW, 2008). One of Disney's themes to their part is "It's a Small World After All", which is mainly the reason for their success. So with all the success that Disney has had they have been able meets the needs of their customers, their expectations and their perceptions while allowing the company...
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...change. More and smaller country towns are becoming populated. The same reason that small towns located outside the D.C. metro area are becoming extinct. Areas like Haymarket Virginia, which barely used to be a blip on the radar is now a community that holds over 100,000 new residential homes .The group of environmentalist that were so adamant to get rid of Disney, a company that only wanted to commemorate the History of the United States, now has to deal with new and pricier residential homes. I think that as a manger, of any company, I would have tried to let residents of Haymarket and surrounding communities know the long term effects of this business venture. Things like, if Disney Corporation does not build here someone else will and not only will they build but that site will not recognize the legacy of American history. Looking back at all this, I think that either way, Virginia and Disney are better off. For reasons like, no matter what traffic in Northern Virginia is and will always be there. I don’t think that Americans are completely ready to have a park that is dedicated to the hardships of its people. For Disney, with having over 17 million people who visited the Magic Kingdom in Florida in 2007 not being in Virginia keeps the doors open to Disneyland and Disneyworld open to new adventures while still being the hot commodity that they are known...
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...El castillo de Cenicienta en Magic Kingdom Walt Disney World Resort, algunas veces llamado solamente Walt Disney World o Disney World es un complejo recreacional famoso por sus parques temáticos y numerosos hoteles. El complejo es operado por una división de la compañía Disney, que es la propietaria. Está localizado en la zona de Lake Buena Vista y Bay Lake en Florida, fuera de los límites de la ciudad de Orlando. La construcción empezó en 1967, menos de un año después de la muerte de Walt Disney. El 1 de octubre de 1971, abrió sus puertas solo el parque conocido como Magic Kingdom, más tarde se fueron añadiendo al complejo los parques temáticos Epcot, Disney's Hollywood Studios y Disney Animal Kingdom. Además de los 4 parques temáticos principales, el complejo cuenta con 2 parques acuáticos, 6 circuitos de golf, un complejo deportivo, una pista de carreras, 23 hoteles de Disney y numerosas tiendas, restaurantes y lugares de entretenimiento. El área total de la propiedad cuenta con más de 8.094 ha y es el complejo de parques témáticos más grande del mundo, a pesar de que en la última década, grandes extensiones de terreno se han vendido para conjuntos residenciales y otros proyectos, incluyendo el terreno ahora ocupado por la ciudad de Celebration, construida pero no administrada por Disney. Se puede acceder al complejo a través de la carretera interestatal 4, por medio de la salida 62B (World Drive), 64B (US 192 West), 65B (Osceola Parkway West), 67B (SR 536 West) y 68 (SR...
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...AT and T Communication Company and The Walt Disney Company are two of the most recognized brand names in the world. Both entities have serviced the people of the world in significant ways. One couldn’t mention the name Walt Disney or AT and T without someone having some form of knowledge about the company’s. Walt Disney and AT and T have had many forms of diversification throughout them being in business. Some of their diversification adventures where successful and some unsuccessful. AT and T has serviced many households for many years in the United States. AT and T’s roots stretch back to 1875. AT and T has been a parent company of the Bell System, which was formally known as one of the world’s best telephone systems. As of 1984 the company integrated its telecommunications services and equipment succeeding in a new competitive market. Today AT and T is a well renown household name that has took on many diverse adventures from acquiring other cell phone companies, direct television, and even the company Western Union. Even though the company is now working on moving away from its old way of performing consumer’s services, the company still offers its consumers and small businesses the traditional services. AT and T has also fulfilled their global vision, offering its services to Cuba, Great Britain, and Japan. AT and T is constantly growing because its products and services in the telecommunications industry is continuously growing while consumers are demanding more...
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...(NaturalNews) Serving as yet another reminder of just how ridiculous the "national security" theater is in America today, a U.S. Transportation Security Administration screener at O'Hare International Airport in Chicago has been caught on tape patting down a three-year-old in a wheelchair, and swabbing the boy's body, cast, and chair for explosives. Russia Today reports that the boy and his parents, grandparents, and two siblings were on their way to Walt Disney World in Florida when a TSA screener decided to pull the boy aside. As captured by the boy's father, the screener, who in all fairness was gentle and kind to the boy during the process, proceeded to pat the boy down, lift up his shirt, and swab his person and wheelchair for explosives. Visibly shaken throughout the entire experience, the young boy is seen on camera shaking and scared while his father, who was filming the incident, repeatedly reassures his son that everything will be fine. However, the boy's father was not allowed to get near his son and comfort him during the process, and was reportedly refused by TSA screeners from even holding the boy's hand. You can watch a video clip of the incident at the following link: http://www.digitaljournal.com/article/321444 "My little boy wanted me to come over to hold his hand and give him a hug. He was trembling with fear," said the father to the Toronto Sun. "I was told I could NOT touch him during this process. Instead, we had to pretend this (procedure) was...
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...home away from home and the traditional family vacation spot. During our vacation there we experience a lot of shopping spots, great restaurants and last but not least Disney World. We take our family there every year and we always have a wonderful time. But our favorite place to relax and visit while in Orlando is to stay at our vacation home. We plan and prepare excitedly for the special time to spend with the entire family during the kids’ yearly spring break. The adults have just as much fun as the kids. Even though, we have a huge family to accommodate in one house for a week we are anticipating the family memories we are making. During our family vacation the ladies always plan a special day of the week to go shopping. Of course, a vacation isn’t a vacation unless we do some shopping and site seeing. We love going to flea markets and malls looking for some great gifts for our family and ourselves. While the women are enjoying an evening out shopping the men are home grilling and watching the kids have fun in the pool. To wrap up a long day of shopping, we treat ourselves to a very nice dinner. Last but not least, THEME PARKS!!! Our family begins the day with an early rise to begin our adventure to as many theme parks we can handle for a day. My personal favorite is Disney World. I love the fairytale atmosphere where everyone can be a kid again. Next stop is Islands of Adventure/Universal Studios where the fun really begins. Water rides, 3D rollercoaster...
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...Instructor: Amy Goffinet September 29, 2014 In the study case of “A Brawl in Mickey’s Backyard” there were issues between a development company called SunCal and the world famous Disney Land Resort. SunCal wanted to develop affordable housing so that the employees of Disneyland could be closer to work and not have to pay an outrageous amount of money for housing close by which Disneyland opposed. When billion dollar companies have employees that make low income, should the companies be helpful to ensure that their employees have affordable housing close to their place of employment? In this paper I will discuss this as well as determine who the relevant market and nonmarket stakeholders are in this situation? I will also state what possible solutions to this dispute I think might emerge from dialogue between SunCal and its stakeholders? This case study was quiet interesting to me. Disneyland makes billions of dollars a year due to their employee’s hard work and determination. According to our text; “Walt Disney, the company’s founder, had famously spelled out the resort’s vision when he said “I don’t want the public to see the world they live in while they’re in Disneyland. I want them to feel they’re in another world.” (Lawrence, A. T. & Weber, J. 2011) Because of this so called “vision” Walt Disney had, affordable housing could not be built close by the resort by SunCal. Of course things like this sadden me because of the low income employee’s. It is my opinion that...
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...Taran swan at nickelodeon latin america | Organizational BehaviorDosen : Ely Susanto, MBA, PhDKelas : Eksekutif B 29 C.Kelompok 6 1. Carolina Ayu 2. Putri Perdana Sari 3. Hendrik Frederick Sapulete 4. Nyaryanti 5. Rizky Rizaldi Indrawan | | | Taran swan at nickelodeon latin america | Organizational BehaviorDosen : Ely Susanto, MBA, PhDKelas : Eksekutif B 29 C.Kelompok 6 6. Carolina Ayu 7. Putri Perdana Sari 8. Hendrik Frederick Sapulete 9. Nyaryanti 10. Rizky Rizaldi Indrawan | | | Case discussion # 1hapter 18urton, : Linda A. Hill and Kristin Doughty (2008). Taran Swan at Nickelodeon Latin America (A), HBS Premier Case Collection, Rev: 11 june 2008 Pertanyaan 1. Bagaimana Cara Tara Swan mengembangkan budaya organisasi sehingga bisa menghasilkan tim kerja yang efektif? 2. Apa yang harus dilakukan oleh Tara Swan ketika dirinya harus beristirahat di New York karena kehamilannya? Apakah dia harus mengangkat pimpinan baru (an interim director)? Kalau ya, siapa orang tersebut? atau mengelola timnya dari New York? Jelaskan alasannya 3. Pelajaran penting apa yang Anda peroleh dari kasus tersebut dan bisa diaplikasikan di organisasi di mana Anda bekerja? Penjelasan 1. Cara yang dilakukan oleh Tara Swan dalam mengembangkan budaya organisasi yang bisa menghasilkan tim kerja yang efektif: a. Menjadikan filosofi perusahaan sebagai nilai-nilai yang dianut oleh organisasi dan dasar bagi pencapaian...
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...MGMT Professor Magner 21 October 2015 Team Case: Disney 5-B: Because Disney has such an influence in television media, they are able to advertise all about their parks, studios, movies, and any other entertainment. The success of Disney in each of the 5 industries will continue to build on their strengths. The leverage that Disney has in branding is at an all-time high. This is where they are extremely successful. Costs have dimensioned mostly because it has started so long ago. They continue to generate returns in each element. Most of their costs came from the development of their characters. Again going back to their strategy about technology they are gaining in that department. Walt-Disney are behind in the status quo, but as long as they continue to break down the barriers and continue to catch up, they will most likely take over their competitors. 8: Through thorough examination of the Disney Company’s performance, it is clear that they have some areas of operations that are doing increasingly good and some that have historically done bad. Its entertainment operations, including television and movie productions, are doing great along with it Disney World theme parks. However, its interactive media segment, which includes video games, is causing a slight drop in their profits because it is running with a loss. Despite having seen a decrease of the loss in their Interactive Media department in recent fiscal quarters, Disney should consider scrapping these operations as they...
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...To Diversify or not to Diversify Contemporary Business The companies that I selected to write about are Walt Disney Company and the National Semiconductor Corporation. The Walt Disney Company is my example of a successful diversification story. The Walt Disney Company was founded in 1923 as a cartoon studio by Walter Elias Disney. The company has since become an entertainment powerhouse that pervades film, television, radio, vacation destinations, merchandise, music, cruise ships and more. After World War Two, when demand for its film-making services that had been used heavily by the U.S. government during the war effort waned, the company, driven by financial motivation, expanded its footprint into other integrated market segments. This approach not only hedged the company’s bets insofar as financial success was concerned, but tied the offerings together, reinforcing the company’s already strong brand across seemingly disparate market segments. As the company grew, Disney diversified production beyond cartoons and animated movies. Treasure Island, released in 1950, was the studio’s first live-action film, and the company formed Buena Vista Distribution a few years later. With its own in-house distribution company, Disney could continue to churn out movies while significantly saving on distribution costs. Live-action hits such as Swiss Family Robinson in 1960 and Mary Poppins in 1964 followed. Disney's TV debut came around...
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...Walt Disney Company Introduction Brief definition of diversity Overview on Walt Disney * What is Walt Disney and its services? What the company offers to consumer and employees Amount of global employees Why is diversity important to the company? Planning Inclusive environment for creativity Various races enhances experiences and entertainment Connects all experiences and talents Leading Improving with customer’s feedback Organizing Restructuring management Adding more mangers based on geographic locations Adding general managers to each hotel Training their employees (MasterCard) * Managerial/coaching skills * Reach employees highest potential Seeking alternatives for success Creating other forms of entertainment Decision making as a team Freedom of ideas * Volunteering/Cross Fit Projects (MasterCard) * Employees empower themselves * Financial assistance for employees who are in school (MasterCard) * Scholarships for the children of the employees (MasterCard) Controlling * Employee recognition * Providing medical and retirement programs for employees Challenges compromising for solutions Poor communication Combining various communication styles Miscommunication and misunderstandings Disorganization Carrying disorganized plans Unable to communicate it with others Resistance Employees not showing full potential Negative attitudes...
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...and reading. I have 7 people in my family.my dad, my 3 sisters my 2 brother and me.my mom passed away when I was lilte.i’ve been to united for 7 years I was living in fort Myers for 5 years I went to south fort Myers high school fir 2 ½ after I graduate from high school I went to looked for a job. At the beginning of 2012 I found a job at ruby Tuesday restaurant in Fort Myers. I was so happy after I found a job. I left my family look for single room for myself.at the middle of 2014 I was thinking I need to move to another city I choose to came in Orlando. I get transfer from my job to another ruby Tuesday in Orlando. When I move here I said I need to look for another job because my restaurant job was a part time job. I found a job at Walt Disney World Company. I was a part time cast member in food and beverage .while I was working in my two part time job I said I need to go back to school because I need a better life. I went to a private school called j&j health care institute I start studying certified nursing assisting because I love to help people that why I choose to be in the medical field. I went to take my state exam I passed I was so proud of myself. I start looking for a job in my careers field. After I found the job I left both of my other job. Now I am working in a nursing home as a certified nursing assistance. After I found the job I said to to go to college now because my goal is to become a register nurse. I choose to come in Valencia community college. This is...
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