...Logos Why should you use a logo? * One reason is that people process an image in their mind more readily than words alone. A logo serves as the visual stimulation to kick start the audience's memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it's a "what we're about" statement without the long-winded speech. * Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials. What makes a good logo? * What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. Simple * A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn Memorable * Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Timeless * An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years? Versatile * An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be...
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...Logos are often the first interaction customers have with your brand and accordingly they will form judgements and assumptions. A logo symbolizes what the company stands for and is the face of the company in which consumers use to differentiate one company from another. Great logos can bring customers into your store, create brand awareness and cultivate brand recognition. Alternatively, bad logos can deter consumers from looking into your company and cause them to form negative perception about your brand. The current Saskatchewan Physiotherapy logo looks outdated and is unable to reflect the new brand image we created. Therefore, we felt that while changing the behind the scenes aspect of the brand it was equally if not more important to also change the visual brand image. We hope that through our logo we will be able to show consumers exactly what physiotherapy is with a modern look....
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...Related Literature Logo is a distinctive symbol representing a company, object, publication, person, service and idea. Mark is a recognizable symbol used to indicate ownership or origin of goods. Trademark is the name or symbol used to show that a product is made by a particular company and legally registered. Signature is a distinctive mark or combination of visual forms. A graphics standards manual may call for the “signature” to be applied to all brochures. Word mark uses the company name with proprietary typography and letter forms. The advantage of the word marks is that the enormous amount of logo in the current environment has made recognition of difficult symbols. The disadvantage of word marks is that if not handled skilfully, a word mark alone may be generic and may lack mnemonic value. Symbol is the iconic portion of the logo. The benefit using a symbol alone follows the idea “a picture is worth a thousand words”. However, if the symbol is separated from the word mark and the mark does not have equity, it may be difficult to recognize. Monogram is a design of one more letters, usually the initials of a name, used to identify a company, publication, person, object and idea. It solves mnemonic and legibility issues. Identity is the combination of the logo, visual system (typeface, colors, and imagery) and editorial tone from a unique and cohesive message for a company, person, and/or idea. ...
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...realize this usage of what many have dreaded as they made their way through various levels of the education system. Some uses of symbols are right in plain sight every time we drive our vehicles to various locations. For example, think about what greets you at your steering wheel as you enter the highway and decide to engage your cruise control. There right in front of your face is the “+” and “-“ symbols that we all equate with increase or decrease. Two of the most basic of mathematical symbols from algebra and they stare at us virtually every day. Another area that struck me as I was recently searching for a chemical for my work was how often mathematical symbols make their way into the logos for companies. I first noticed it while looking for some chemicals and came across Sigma-Aldrich which uses the uppercase Greek letter “” prominently as part of their logo. Of course as anyone with even a minor exposure to calculus and statistics knows this symbol is used extensively to indicate a summation of values. Another work related logo that just about poked me in the eye is a SPC software package I use on a regular basis from Infinity QS. This company uses the familiar symbol “∞” as part of its’ logo on Proficient QS software. I decided to do some further research into companies that incorporate mathematical symbols in their corporate logos. What I quickly found was the spectrum of companies that use this concept in their logos range from what one would expect,...
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...athlete teams wearing pink uniforms, women dying sections of their hair pink, or companies creating and selling pink products, the color pink becomes unescapable throughout the month of October due to National Breast Cancer Awareness Month. A prime example of this is the NFL’s notable Pink October campaign which consists of all their players dressed in pink, the football field painted pink, and a plethora of pink ribbons plastered all over NFL gear; however, what many are unaware of is that not a single penny from the proceeds of the pink gear goes towards raising breast cancer awareness. With the rise of the breast cancer movement, companies have begun to use the promotion of breast cancer awareness to their...
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...advantage. Designing logos, business branding and trademarks, we are more likely to be the leaders on the market and our image can be perceived as the symbol, implying the originality and quality of our products. The Apple hardware company is the best computer company that sells PCs, laptops, iPods and some other appliances, mostly with Mac OS. But what is important, designers represent their unique logo on every product and nowadays practically each American knows that visual sign of apple stands for Apple Inc. I am not an exception, because I do recognize this logo. It was ten years ago when I got my first Apple computer and enjoyed it. I noticed this nice logo and appreciated it. I never regretted buying this hardware. The high quality is provided and the comfort is created. And the logo makes me think about highly innovative tendencies and forces me to respect the company. Apple Inc. is the most successful computer company in terms of selling PCs. And I am totally opposed to Windows OS as it has a lot of disadvantages in comparison with Mac OS. As I am interested in computers and Internet, I use this hardware every day with quite different purposes: both for work and for my study when searching information for the projects. Today, I am provided with everything necessary for work: Apple PC and Apple laptop. Apart from hardware, I feel myself extremely comfortable when using my iPod, which I bought two years ago. The Apple logo belongs to the most...
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...When I search the logo company, there are many different price. Some logo company can only quote price from the information provider. I provide one website information with price and service. There are four different price list which is Special, Silver, Golden, Express in LogoBees.com They charge Special service for $249 with 6 different custom initial logo concepts and will ready in 5 business days and will service unlimited revision until customer is satisfied. Silver service charge for $379 with 8 initial concepts will ready in 5 business days and will service unlimited revision until satisfied. Golden service charge for $449 include Stationery Design with 8 initial concepts will ready in 5 business days and will service unlimited revision. Express service charge for $549 include Stationery Design with 8 initial concepts will ready in 2 business and will service unlimited revision until customer is satisfied. 1.Trivas Group company with a new logo with organization name in a stylized, an abstract shape or symbol is used to convey the values of your business. The contest prize is $499....
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...mermaid. What do these three, seemingly unrelated things have in common? They’re all logos to a handful of the most recognizable companies in the world. When you think of a company, you think of many things. Their products, their employees, but mainly their logos. This isn’t on account of the other aspects not being important, but the human mind clings to the visual, and a logo is what visually establishes one company from another. Without the involvement of art and design in commerce, companies would be unable to advertise or even make a name—or, in this case, an image—for themselves. This involvement extends far beyond logos, however. Commercials, flyers, and other forms of advertisement implement different forms of...
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...with an abstract concept, like breast cancer awareness rather than a specific product, service, or business. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable fixed asset of a Corporation. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names. Brands are also expressed in the form of logos, graphic representations of the brand. In computers, a recent example of widespread brand application was the "Intel Inside" label provided to manufacturers that use Intel's microchips. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization, good or service, differentiating it from others in marketplace. Brand carries an assurance about the characteristics that make the product or service unique. A strong brand is a means of making people aware of what the company represents and what are its offerings. When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain...
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...(1632082) [DMC/FT/1A/02] 1632082 1632082 COMPANY NAME: Joments Slogan: priceless little moments Products: watches Target audiences(age): both males and females, about the age of 12(teens) to 35(young adults) Competitor 1: Daniel Wellington * Selling Price: (price range: $200+ to $300+) For leather straps, the bigger face (40mm) costs $319 while the smaller face (36mm) costs $269 For NATO straps, the bigger face (40mm) costs $279 while the smaller face (36mm) costs $229 * Logo: -simplistic, yet clean looking, easy to remember and recognize too -bold fonts. * Unique Selling Proposition: Daniel Wellington (DW) believe that the traditional, yet crisp design blends together perfectly with the colourful NATO strap and elegant leather strap who will appeal to almost everyone with a sense for classic and timeless design. Minimalistic designs of the watches appeal to many of the teens worldwide. * Famous Products: -Classic St Mawes -Classic Sheffield -Classic Durham Competitor 2: Casio * Selling Price: (price range: $99 to $200+) * Logo: -simple, font is very bold * Unique Selling Proposition: Tough and water resistant ladies analog and digital watches. * Famous Products: -Baby G and G-Shock LOGOS OF OTHER FAMOUS WATCH BRANDS | logo | What I like | What I don’t like | 1. ROLEX | | Very...
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...director of auxiliary services more that 90% of the logo merchandise is produced by Transterra Textiles…” -This example violates the Universal standards of Relevance and Significance. Why is the director of auxiliary services considered credible when speaking on the production of the school’s merchandise? Why is their opinion relevant? What significance does this fact have in the ultimate goal of changing the factory? To correct the problem the speaker should have gotten information from an administrator who purchases the merchandise from the textile factory, or omitted this entire statement. 2. “There are two things we can do to put an end to this exploitation. We can demand that Cromwell obtain its logo merchandise only from garment companies with socially responsible labor practices, and we can refuse to wear or purchase and Cromwell clothing until the college switches to an acceptable apparel supplier.” -This example violates the standards of Breadth and Logic. Being that all colleges are obtaining their logos from the same textile company, are the students even sure that another company could manufacture the logos? What other option could the school have? What will the workers do if they lose business and are forced to close? A more logical thing to do if they are going to protest would be to fight for the reform of the factory. This option, rather than shutting down, would keep a lot less workers out of work, the company gets better working conditions, and the school won’t...
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...It isn't just how the company speaks to the marketplace, which is known as branding, or how the company deals with the media, which is called public relations. Corporate communications involves, the market, media, communities and the staff itself, through training sessions and messaging that always reinforces the mission and vision of the company. The worker in the department of corporate communication will often report directly to a company’s chief executive and serve as advisers in managing the company’s reputation. They help leaders prepare for media interviews, develop messages to deliver to investors and employees and suggest new initiatives to keep the company on cutting edge with the communication to their stakeholders. MEDIA RELATIONS This may be the function for which corporate communication managers will be best known for. Media relations work includes many things such as writing and distributing new releases and responding to media inquiries. Corporate communications will be in charge of various news conferences, which may include selecting the site for an event, or preparing packets of information to distribute to the media and prepare executives to speak at these news conferences. Media relations also involves arranging for spokespersons to appear on local television and radio programs. Corporate communicators monitor newspapers, television news broadcasts and other outlets to see what the media is saying about the company and to devise strategies...
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...Brand Labeling and Brand Logo Introduction Logo and name are two important visual elements of any brand name (Eilertson & Faust 1994). Brand recognition is very much linked with these two elements. But we can observe that companies limit the features of attractive brand labeling (Kohli & Labahn 2002). Products are getting globalization and this is another issue because customers rely in international branded products and there is variation among the customers’ perceptions regarding the impact of brand name and brand logo. Further, brand names that are both exposed to auditory and visual senses imply greater attention. There is a study wherein consumers relate the pitch, sound and meaning of brand names to the products (Kohli & Labahn 2002). This is especially crucial when a company launches a new product in the market wherein a peculiar sound or meaning of a newly heard brand name would fail to catch the interest of customers. They may be seeking much to replace their current brand and the initial request is to create a connection between the name and the product in question. There is little interest in brand logos of commodities that are consumed in a regular and continuous basis. Brand names seemed to be enough. On the other hand, brand logo is prominent in cars. Embedding brand names seemed to be an exaggeration of the price of the particular luxury item. Whatever the reason behind the companies' decision to indicate either...
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... Soapstone In 1929 the American Tobacco company created an ad to sell Lucky Strike cigarettes. This company created this ad to try and persuade women into buying their cigarettes. American Tobacco uses a cheery and exciting tone to do this. Analysis...
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...Students: Shane O`Connor X00094606 Paige Crabtree X00088459 Table of Contents: Executive Summary Terms of reference Kodak company history Employee viewpoint Section 1 Rebranding Examples of rebranding fails London Olympics Tropicana Example of rebranding success Influence of alternatives Section 2 Research Exploratory research Focus groups In-depth interview Projective techniques Descriptive research Surveys Observations Panels Primary research recommendations Why use market research Why Kodak need to conduct primary research Results and conclusions references The survey Executive Summary The objective of this report is to pick a company and examine whether or not rebranding would be appropriate for a rebranding. My chosen company is Kodak Eastman. In This report I will cover the following things: Terms of Reference This report was commissioned by my Social Media Communications and Research lecturer Aishling as part of an assessment for that module within the Bachelor of Business (Honours) in Accounting at the Institute of Technology Tallaght. It accounts for 40% of the final marks and provides an insight into whether or not rebranding would be appropriate for my chosen company. My chosen company is Kodak. Introduction: For the purpose of this assignment I will be examining Kodak Eastman. This company originally began in 1889. It grew to control virtually the entire film and camera markets in the US in the 1970`s. However Kodak sowed...
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